Are you one of those entrepreneurs who are stuck fighting to reach success? Did you achieved a certain level of good news in your business, but you are still trying to get to the next level and make things work? Are you doing whatever it takes and copying the market best practices and your business remains frozen?
Well, then you might need a word about true entrepreneurship.
So here, let’s start with the basics: If you think entrepreneurship is about copying others to make money and live like a King, you are wrong. Deadly wrong. True entrepreneurship is not about beating other companies in the money game or market share, and it is not about getting on the cover of Time Magazine with a big picture of yourself to massage your ego.
It’s way more than that. It’s about IMPACT.
And connections. It’s about creativity and helping others.
And it’s about demonstrating personality.
Money doesn’t even get a chance here because true entrepreneurship is a form to EXPRESS YOURSELF through a company by using all of your talents, gifts, and personal beliefs through your work, with the end goal to help others and make a difference.
But why am I saying this?
Simple. Because I’m constantly seeing entrepreneurs COPY everything that is working for other businesses, hoping that this will make them achieve success. But the horrible truth is that sometimes you can see even other companies DESIGN!!! Man!! A-M-A-Z-I-N-G! There’s no originality, no new perspective, no piece of themselves in their business. There’s nothing new to see, unfortunately.
So, in case you are stuck looking for answers to why things have not been working out for you lately, you might want to read this.
I will show you what’s missing.
THE UNBELIEVABLE TRUTH OF TODAY ABOUT BUSINESSES
I have been seeing many entrepreneurs take the same “formula” other business owners are applying, and shoving it into their own business, making their company look like it is run by a copycat robot. They take what is working for others, and incorporate all of it into their business cards, websites and everything else.
But why many entrepreneurs are doing this? Why copy everybody else?!
Here’s why: Because they want success too fast.
That’s definitely a wrong road to take because you are wasting more time than you think by doing this, since people usually respond to MASSIVE creativity. Take these products for instance:
How successful do you think they will be? Do you believe they need to copy somebody else? Of course not. They are pursuing their own values and exploring their own creativity. They don’t need to copy anybody else to win.
That’s what many leave aside when doing business: creativity.
And although these are inventions, I am not saying that you need to invent something entirely new to thrive in business, but instead, I’m saying that you need to do YOUR VERSION of whatever it is you are doing, instead of copying somebody else just to get more money or some fast results.
But I’ll show you more points and explain this in further detail.
A COMPANY ACHIEVE TRUE SUCCESS WHEN IT DEMONSTRATES EXTREME CREATIVITY
There are 2 types of business in this World: Those that focus on money and those that make a difference. The ones that focus on money are just another fish in the sea and they usually have nothing interesting to show to people, because the goal is simple: “Make more money”. Those are the companies that always lose ground to the other companies who always try to run their business based on innovation.
And this is happens because…..
And Innovation is product of Creativity.
Which is why CREATIVE entrepreneurs will always have the upper hand when it comes to business, and the copycat-entrepreneurs will always be frightened by their competitors, because they don’t think for themselves, they just copy what’s happening on the market.
But only the guys who are pursuing innovation through their own creativity will get more respect, both from customers as from other companies. Also, they have a stronger motive to wake up every day, and that’s simply because they ADD a DIFFERENT kind of value to people’s lives WHILE they make money.
It’s totally different.
Those entrepreneurs are the ones who knows how to play. And those are also the ones who will achieve MASSIVE SUCCESS sooner or later because they are trying to strike people from a different point of view, and striving to create something that people will love.
Because the secret behind all the great and innovative companies, is always the entrepreneur who is guiding the boat. And not the company itself. It’s always the people that make a company great and not the product itself. After all, the same people can create different and awesome products.
True entrepreneurs don’t focus on money or success.
They choose to focus on value and innovation. They choose to inject their own ideas and all their creativity into their business to see what happens. They want to explore, they want to chase a vision, they want to LIVE a purpose. That’s what they are after, and not a big bank account.
Take Tony Hsieh quotes for instance:
Do you see? When the PURPOSE shouts louder than your greed or your attention-seeking mindset, you’ll experience a MUCH HIGHER type of success than you could possibly have because once you spread your personality and creativity to the world, it is easier to connect with people. Connections are easier. Partnerships are easier. And doing business starts to be fun again. Besides, clients will pursue you and BEG YOU to take their money.
And that’s all thanks to your way of doing business.
You will impact your customers mind a lot more if you do what it is in your head.
Believe me on this.
The power of creativity to a business is HUGE, because it always:
- demonstrates personality
- demonstrates courage of setting different standards
- generates inspiration and motivation to others
Besides, you’ll live by your rules and attract only the right customers to your business. That’s a fact! You will meet ONLY the minds that think like you, act like you and value your work like it is. And in those groups of people, are your customers! They WILL ADMIRE your work especially because of the creativity you have put into it, which will strengthen your relationship with them.
It is different. That’s why creative businesses have better customers than the “average joe” which is always copying others. Because you are being yourself first, and you are not providing just a product to fill a demand. No. You are also providing A LOT of additional value BESIDES the product you are selling! It’s a MUCH STRONGER approach to doing business, don’t you think?
Take me for instance. I personally have been closing contracts only with the people who have a similar mindset and values as my own, which is AWESOME if you want to make your business flow. Most customers nowadays are my friends and some of them, are even becoming partners who will be doing business with me for ANOTHER customer!
Who would know I would team up with one of my clients?!
But this is happening because of MY WAY of doing business. That’s why I can say that today.
For instance, I have fired clients in the past — $$$ good clients by the way $$$ — and I’ll continue to do so, every time I see they don’t match with my core principles of doing business, because as an entrepreneur, I can not work for myself or my customers based only on the mission of “getting more money” because once you start to do things you don’t believe in, just to get paid, you start killing your business.
You must provide a true piece of your help to your customer by executing all your CREATIVE strategies without holding anything back, because there are ideas that YOU have that WILL work, but you’ll need to have the COURAGE to implement them.
Which is why that nowadays, if a customer doesn’t like my way of doing things, I’ll gently say to him that he can go find another partner to do business with because I CAN’T help a customer if I can’t be myself 100%. And that includes being 100% creative. So, if you hold back your skills and your creativity because of money, then you are stealing from your customer!
Do you understand what I’m saying?
But if you always put 100% of your creative ideas into your business you’ll only attract those who think like you and want to be like you. which is why you should always live by this rule:
Because CREATIVITY is what drives people’s interest on products and services. Once you go 100% creative, you’ll just have to find the right people who will connect to what you are doing in a way that it FLOWS. This is where a truly successful business lies their foundation! On the RIGHT customers!
They sell what they live and live what they sell.
For instance, Apple is still on the top of the most valuable companies of the world because they chase their creativity and their vision. Always. There’s a standard, a modus operandi where money doesn’t really matter and “DIFFERENT” and “CREATIVE” takes the lead, because that’s what people cares about. It’s their brand, it’s their style, and people love them for it.
But can Apple make EVERYBODY happy?
No. But they make the RIGHT customers happy.
That’s what matters. They innovate what they feel that they should innovate and they launch it on the market, without asking too much questions or checking what competitors are doing. They think for themselves and they take action to see what happens.
They are crazy, and crazy works.
Like Jobs said:
See? Purpose. Craziness. Creativity.
This is the heart of a Real Business.
And this is where success lies as well.
Because if you have the guts to implement all your ideas and don’t care about what other people think, your customers will SEE that the company you are running is much different from the other ones on the market, because they will FEEL the LIFE behind every aspect of what you’re doing.
Your product, your marketing, your structure and your culture.
All put together to create something DIFFERENT and not a copy of another person’s idea. This is when people start to realize that you are serious about playing this game differently, and this is also the moment where others won’t be able to ignore you anymore.
And that’s where the winning starts to happen.
When you start saying:
This will also communicate FREEDOM, which is another powerful way to attract people.
And you know I’m right.
THE TRUTH ABOUT IMPLEMENTING CREATIVITY ON A BUSINESS
An entrepreneur who runs a company focusing only on competitors or money, is always pushing things to make his business work, because he is losing too much time paying attention to what other companies are doing, and he is always trying to copy something of them, hoping that by doing so, it will make his business successful.
Can this work? Well, in a sense it can (financially speaking).
You can make a lot of money by imitating people, but you will not taste TRUE success. You will not reach the top and you won’t know how to really grow, because you are a copycat.
You will never know how far you could have gone because you are limited, confined, and playing by other people’s ideas. You banished your creativity and all the positive impact you could have done to other people’s live. For money.
But is this approach easier to get money?
BUT, you will only reach a certain level of income by doing that.
Because instead of putting some faith on your own creative ideas and giving them a chance, you choose to be a copycat. A weak mind that only cares about making money instead of trying to find a new way to connect with people and help them.
This is why many entrepreneurs find it so hard to make a business work and grow, because they are using other people’s ideas as their own, expecting that by just implementing some equal points, it will bring all the same amount of customers to their business.
The world needs diversity. Period.
Because with no innovations, no new ideas, and no inventions, it is IMPOSSIBLE to make a company truly great. That’s another fact! People love diversity. It is one of the 6 human needs.
Ok but here is the harsh truth…
QUESTION: “Is it hard to be more creative and reach success?”
QUESTION:“Will you meet success instantly after you implement some creative ideas?!”
QUESTION: “And does it all worth it?!”
MORE THAN YOU CAN EVER IMAGINE!!!!!
Yes, you will think you are being stupid by implementing a very different idea and yes, at the beginning, people won’t believe in you. And yes, sometimes you’ll even doubt yourself. But, in the end, you’ll see that the crazy guy inside of you was RIGHT!
Because you have added A NEW WAY of providing value to the world and to people’s lives.
And in the end, you were one of the few who had the courage to express:
And when you do this long enough, when you execute what you FEEL you should be executing without holding your creativite actions and instincts, and ignore fear or what other people will think, when you do all that…
Your business will go to the NEXT LEVEL.
And success will know on your door.
Because people love those who do the same things through different ways.
They love those who are always innovating, trying new things, being creative and expressing themselves. Because that’s how we make the World a little more interesting.
So, here’s the final question:
I will let you answer that.