Overnight success? Myth. Doesn’t exist. Not if you want to serve people well, be honest and really provide value to the world. Building things that matter takes time and make our brand shout to the world, is not a simple thing to do.
And one of these things we all digital marketers want to build, is a successful blog.
Because a blog, can brings us money. A blog can bring us clients. And a blog can give us exposure.
A blog is a new way to market ourselves and prove that we are here to be heard.
More income. More leads. More clients. More brand awareness.
We want all that. We want a bigger audience.
But how do you do it? How do you surround the web with your brand and make people notice you?
Do you know the answer to this common marketing question? No? That’s ok.
I’ll explain in this article for you for free (Seriously? For free?! YEAH!).
Now, back to the question…
How do you REALLY increase your audience, make others check you at least 3 times per week and transform your blog into a successful digital part of the Internet, where people enjoy spending their personal time reading all its content?
Calm down. First, just remove every fake claims you heard in the past.
Next, pay attention here.
There are a lot of noise in the web. A lot of fake strategies and things that don’t work are being sold even nowadays. Many marketers and digital agencies (!), usually make false claims to business owners who know nothing about the digital marketing world — most claims regarding traffic — which usually are:
- “We are going to triple your audience in 7 days!”
- “Relax, we have the tools that can boost your sharings, fans and followers by 200%!”
- “Give us money and we guarantee you rank #1 on Google”
Those guys must be MASTERS! I think EVEN I will buy from them man!
Damn…….How do they do it?!?!
But why did I mention this?
Because these guys use fake promises to drive traffic to their blog, but the don’t deliver.
They just trick people into thinking they can do it so they can get what they want. That’s how MANY people got caught in those scams like “Boost blog traffic in 3 days”. Besides, what good is in boosting blog traffic that doesn’t convert or that doesn’t build true and solid relationships?
Lies don’t build high-quality traffic.
Not traffic that will trust will or periodically buy from you.
But that’s not you, right? I assume you are an honest human being who want to thrive online and taste success doing the right thing, by building your blog the right way. Because I can only show you the truth. I don’t know “how to cheat” (if you know what I mean).
Good. Then this content is for you.
Now regarding the question itself, here’s the blueprint of this article:
- TIME – Why investing time is important
- QUALITY- Why publishing something that is useful and well-written matters
- RESEARCH – Why research can give you extra points when people read your content
- CONSISTENCY – Why an agenda will define your success
- PROMOTION – Why outreach can make you get solid backlinks and a higher exposure
- THE MINDSET OF A CHAMPION – What really should be inside your head when doing this
Ready to learn?
Great. Let’s see how champions boost blog traffic.
Time. Know now that you’ll invest a lot of time if you are on the adventure of building a successful blog. You need to put work. Hard work. You need to put hours studying the latest topics, the best strategies for your business, the best answers for your audience because what you need to talk about, can’t be at a superficial level.
People don’t like superficial stuff.
And NOWADAYS, you are going against the world, my friend. You are not playing in your own little town anymore. Your business may be local, but your brand IS now global, whether you like it or not.
What changes happen in your blog traffic strategies then?
Well, if you are competing against the whole world, you better invest TIME on it!
Your audience will take time to build up, especially if you just started building a blog, whether it is a company’s blog or a personal one. You must have solid, high-quality content to present to people and every single blog post or article you publish is a way Google can find you online and introduce you to new possible customers.
But how many high-quality articles do you own at your blog?
Do you have 30 articles? Or 90? Maybe 355? Or perhaps 950?
Every piece of content you own is a digital door for Google’s eyes and you need to give birth to the best doors possible, so people can see that you are really an expert in your field.
Think. In order to publish high-quality, well-researched 950 articles online you need TIME.
Time to learn. Time to develop the content. Time to strategically think how to link to other articles in a way that can help your users. And time to build a solid strategy that will bring you much better results in the future.
And you can’t do all that in 3 months.
You must keep going for a certain amount of time (this word again?) in order to succeed.
Yes, it is a long term investment for sure.
Keep that in mind.
The next thing you need to know is that you can’t launch a blog, spit a lot of crappy content on it and hope for the best. Quality is important. Very important. Otherwise, Google won’t look at you and people won’t share what you are writing.
Just think for a moment, how would YOU feel if you asked this to Google:
And you get this as a result:
People don’t like that for sure. Bad answers or too short ones will only hurt your business because you are not serving people well enough, maybe that is why Google is changing things and implementing new features on its search engine (hint: rich snippets).
Quality matters. You must spend time writing a heck of a good article so when people find your brand, they don’t get disappointed. Providing value is a must here which translates to high-quality content in the end.
Ok, but how do you create high-quality content then?
Glad you asked.
Well, I personally prefer to use this nice framework below:
- 1. Find a GAP in the market to explore OR be extremely ORIGINAL with your blog
- 2. Always use a content strategy so you can have better results
- 3. Always try to link to relevant sources that can enhance your content
- 4. Always try to temper things with humor, don’t make it a boring reading
- 5. Write in a conversational tone so readers can feel they are talking to a friend
- 6. Use data-backed content whenever possible
- 7. Search for something you want to write about, read it, and make yours better
- 8. Users always come first. Search engines always come second.
- 9. Merge useful strategies or content into one article when you have the chance, like I did here
- 10. Write at least 1800 words. Aim for epic. “Good enough” or “Great” won’t rank
- 11. Insert copywriting techniques into your titles and in your content.
- 12. After you wrote your content, READ IT to see if it sounds great. Proofread is a must.
- 13. Have fun in the process so your mind doesn’t view every article creation process as just work, which can slow you down by killing your motivation. No motivation, no successful blog.
Wow! Long list!
Unfortunately yes, but it will all worth it after you invest hard work for a long period of TIME.
I call it Peterson Teixeira’s 13 rules to boosting blog traffic (ok, just kidding).
When it comes to Blogging, I highly recommend you to write evergreen content as much as possible because it will make you rank with content you wrote 3 years ago.
Evergreen content is part of the answer for the question people usually ask me:
QUESTION: “But Peterson, why do you write about personal development in your business’ website?”
ANSWER: “Because it is evergreen content and people need to have good mindsets to build a business”
I love helping people, that’s also another part of the reason. When you are facing hard times building something, it is the MIND which can either throw you far away from your goals, or make you more focused than never before.
Anyway, but that’s my own approach.
Find yours and dive into the hard work and you’ll see results in less than a year.
Seriously. Guaranteed. Less than a year.
Ok so far? Great, now let’s head to the next step for boosting blog traffic.
When you’re building a blog, is important to make your own content be backed by real data sometimes. Not always, but do it sometimes. Why? Because there are 6 different buying personas and you must try to attack of all them effectively.
There are people who are more friendly, others who are more skeptical, others who want to become partners and the list goes on. The skeptical guys NEED the sources to feel safe, the partners need the sources to be sure that you are doing your research and therefore, will be a good partner for them. Every buying persona can benefit somehow from your research skills.
And guess what?
You are selling your brand through your blog as well.
Buying personas matter.
That’s why backing up your content with real data from trustworthy sources can boost your blog’s content, which will make your blog increase its traffic eventually since people know you are doing a great deal of research in the first place for them, so you can save them that time trying to find out if what you are saying, is true.
Anticipating this line of though by providing people the necessary support from good sources will give your blog more ground because what you are saying is not something made up, it is the real deal.
Bottom of the line? Do some research.
It will make your blog more believable.
You can’t stop. You can’t give in. You can’t quit. Those are rules for building a successful blog.
And believe me when I said this:
Consistency is something that can change things because it is consistency which will show your audience:
- that you are serious
- that you will not give up
- that you will always stay updated in order to provide them great content
Wrote a 2000-words article? Great. Now, what’s the next topic?
When will you write it? Do you write when you feel you should write or do you follow a personal framework/agenda?
Think about frequency. That’s what consistency means in the end. Frequency.
And it matters because Google keeps constantly checking your updates to see if you are always giving something to the web.
“IF THAT COMPANY UPDATES THEIR BLOG A LOT, THEN THEY ARE WORKING, THEY ARE CARING AND THEY CAN BE A POSSIBLE SOURCE OF AWESOME CONTENT” — Google bot
Now heading back to frequency, you can publish content:
- 2x, 3x, 4x or 5x per Week
No, you can’t write “Annually”. That doesn’t work. The ideal approach is to write daily because every article you publish online is a digital door where people can find your blog.
Daily sometimes can be too much. People have lives and people need to learn good stuff first so they can write awesome content later, that’s why we don’t always have the time to produce TRULY GREAT content in a daily basis. Of course, if you enjoy opening your blog to strategies like guest posting, then publishing daily is possible.
Some blogs do it, some blogs don’t.
Just remember to stay at a good pace producing high-quality content.
Do you have a full picture of what’s going on online? For instance, how many blogs do you think we have nowadays? And how many will exist a year from now?
There you go, now we have 5 more blogs in the world!
People are widely exposed to links, to new websites, new web tools, new videos, new email campaigns every single day. So why do you think that by just writing powerful content it will eventually magically boost your blog’s traffic?
Promotion is still key. Well, at least if you want to succeed faster.
Sure, you can write 5000 articles then promote yourself later with a “Hulk Smash attitude”, but this promotion strategy will NOT bring you any good strong results. You must always be trying to go viral. You must always be promoting yourself and showing to people that you are still playing this game.
And you can use a few incredible tools that experts use to do that, and save yourself some time.
After all, we are talking about marketing aren’t we?
TEST DIFFERENT STRATEGIES
Try things. Test things. Don’t take my word as the Ultimate Truth. When you are building a blog take every concept you can find and TEST IT hard to see which strategies work the best for you.
I usually write content for my blog using these 3 strategies below:
- Shareable content – focus only on shares. Example here.
- Intelligent content – focus only on showing expertise. This article is an example
- Sales content – focus only on promoting a problem in order to make a sale in the end.
I usually follow this script:
- 10% shareable content
- 85% intelligent content
- 05% sales content
You don’t want people thinking you are just a person who can gather information and publish online, right? And you don’t want people thinking you are only caring about grabbing their money too. That’s why I made the division that way.
There will be content that its intent is to be shared.
Then, after people bite the bait, they fall in here and they see Intelligent content.
And then, after they see how my brand is and what is the level of my expertise, I offer them something at the end of an article or they go to the forms by themselves and they contact me directly.
This is A strategy! There are several others.
I’m testing it and it has been generating good results for me so far. But maybe, in a nearby future I’ll test different approaches. Maybe 33% for each, maybe more shareable content, maybe less frequency, maybe more frequency….
You need to learn the MECHANICS of how the web works and try it yourself.
Your strategies. Your way of viewing it. Your “WHAT IFs”.
THE MINDSET OF A CHAMPION
Like I told you, keep in mind that boosting blog traffic IS NOT an overnight success. It’s hard. It takes work. Because it takes time to build an audience. People need to know you are consistent in your actions because NO ONE will follow a guy that has only 2 articles published. How will they know you are taking things seriously?
FINAL QUESTION: The mindset of a champion?
The only different mindsets that champions have, when they are trying to boost blog traffic, are these ones below:
- They don’t consider anything as a failure until they invest at least 24 months of hard work
- They ask: “What would happen if I publish 1000 awesome articles?”
- They learn and execute. Learn and execute. Learn and execute.
- They explore and try new things.
Those are the keys to success.
Because after all, what value a successful blog would have if you had to work on it for only 30 days?
See you next time.