- November 22, 2015
You will find in this policy:
– how we collect your personal data
– how we use your personal data
– how we share your personal data
PETERSON TEIXEIRA COMPANY along with our third-party service providers (including any third-party content, advertising, and analytics providers) automatically collect certain information from your device or web browser when you interact with our Site which helps us understand how visitors consume content like articles, images, and videos, and how visitors generally use our Site. The information we gather are all critical to improve user experience, so we may collect with the help of our third-party service provides your IP address, your browser, your operating system, your computer type, mobile device identifier or other unique identifier, access time to our Site, the website that you came from, the URL you decided go to next, the URL or Web Page(s) that you access during your visit to our Site and your interaction with content and advertising on our Site.
PETERSON TEIXEIRA COMPANY along with our third-party service providers use this information to help us administer our Site, to detect any errors with our Site and Services, to help us understand which Web Page(s) and content users like, to gather demographic information and to deliver targeted advertising, among other purposes. Third-party service providers will also provide us with information, including reports that show anonymous data about our audience which is of great assistance and does not identify visitors personally. This Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as Personal Data.
PETERSON TEIXEIRA COMPANY does not require any personal information in order for you to use our Site. However, if you choose to use certain parts of our Site and Services, like Contact Forms, Quizzes, or Consultation services, you are required to provide your Personal Data. We may require your name and e-mail address, for example. With your consent, we use your Personal Data to make our Site and Services function properly, to fulfil your requests like when you ask for more information about our products and services, and to have a direct communication line with you which we will use to let you know about news about our company, to send you content that you may like, to warn about security breaches that may involve your data, among other purposes.
PETERSON TEIXEIRA COMPANY uses the collected information for business purposes, including Personal Data, in cases like shown below:
- to allow you to communicate with us directly, by email or phone
- to allow you to consume content in channels like email or mobile apps
- to allow you to interact with interactive content, like Quizzes
- to allow you to receive any reports, results, or analysis you requested
- to enable you to use our Site and Services
- to provide you with information, consultation, that you have requested
- to process information you provide via our Site and Services, including verifying that your email address is currently active and valid
- to deliver adverts about products and services we believe you may have interest, according to your shoping profile and online behavior, with your consent
- to improve content recommendations, content production processes, content design, and overall content quality on our Site for you
- to comply with regulatory and legal obligations
Whenever you find in our Policy the term “anonymous data”, we are always referring to data and information that does not permit you to be identified. PETERSON TEIXEIRA COMPANY may create anonymous data from your Personal Data combined with other individuals whose Personal Data we also collect to improve our Site and Services, so we can deliver you a better experience. Anonymous data are recorded so that the information can never be linked to the subject who supplied it, and we make Personal Data into anonymous data by excluding personally identifiable information like your name, to prevent you from being linked to the resulting anonymous data. Anonymous data will include analytics information and information collected by us using cookies and other tracking technologies. We use this anonymous data to analyze usage patterns in order to make improvements to our Site and Services.
PETERSON TEIXEIRA COMPANY will always need and ask for your consent regarding using your information and data. However, if you identify any User Information as public information, you are authorizing PETERSON TEIXEIRA COMPANY to also share such information publicly. When you use discussion forums, message boards, comment sections and any Web Page(s) that requires User Submission in which you post your information that others can see, like your bio, photo, and email, that automatically will be available to all other users of those services. You understand and agree that anyone can access, use, and disclose any information that you post to those areas, whenever you choose to use such services.
PETERSON TEIXEIRA COMPANY has advertisiments on its Site and Services promoting its own products and services.
(B) Targeted Advertising. We may serve offers via advertisements to you that we think you will like, regarding our products and services. We may display targeted advertisements on our Site and Services about our own products and services so you can view our best offers to you. We also may display other digital properties or applications in conjunction with our content, based on information provided to us by our users and information provided to us by third parties that they have independently collected. We do not provide Personal Data to our advertisers when you interact with an advertisement
(C) Your Ad Choices. Members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising may be some of the third-party services providers and/or Advertisers that may be involved in a business relationship with us. If you want to know more about these third parties, you can visit http://www.networkadvertising.org/managing/opt_out.asp for more information about how the “opt-out” procedures of NAI members work, and also information about targeted advertising. You confirm that you understand that opting out of any mechanisms available by us or by third parties does not opt you out of being served advertising in our Site and Services. You will continue to receive generic ads while on our Site.
PETERSON TEIXEIRA COMPANY allows you free access to the information we hold about you. Should you choose to exercise this right, feel free to contact us by email which is in the Contact Section below. You may request us to update, correct, modify or delete from our database any Personal Data you submitted to us. However, if you choose to delete certain information we hold about you, you may not be able to order our Services anymore unless you re-enter all the current necessary information. PETERSON TEIXEIRA COMPANY will comply with your request as soon as reasonably possible. We also need to store certain information for some particular cases after you requested to alter/delete your information, like to complete any transactions that you began prior to requesting such change or deletion, or sometimes, for having a record of what happened in a transaction that may be used as evidence to check for fraud (among other scenarios).
Furthermore, we will maintain Personal Data in our database whenever we are required to do so by law. PETERSON TEIXEIRA COMPANY will only retain your Personal Data for the period necessary to fulfil the purposes outlined in this Policy. The only way that period can be extended, is if a longer retention period is required or permitted by law.
PETERSON TEIXEIRA COMPANY has been constantly udpating and implementing the best security protocols and security measures available, to help protect your Personal Data from accidental or criminal destruction, misues, unauthorized access, disclosure or loss. However, please note that over the Internet nothing is 100% secure and therefore, we cannot guarantee 100% that your Personal Data will be 100% safe. We will do our best and strive to protect any information you share with us, but we cannot guarantee its security. Therefore, if you choose to use our Site and Services do it at your own risk. If you have reason to believe that your interaction with us is no longer secure, please stop using our Site and Services immediately.
PETERSON TEIXEIRA COMPANY respects the rights the residents of the European Economic Area (EEA) have regarding their Personal Data. Therefore, if you live in the EEA, you are free to request us the following: (A) request access to your Personal Data and rectification of inaccurate Personal Data; (B) request erasure of your Personal Data; (C) request restrictions on the processing of your Personal Data; (D) object to processing your Personal Data; and/or (e) the right to data portability (“collectively, “Requests”). Requests from a user will only be processed after the user’s identity has been verified. To verify your identity, please provide your email address or [URL] when you make a request. If you want more information about how to get access to your Personal Data, send an email to us in the email address you can find in the Contact section with the subject: “I am an EU resident and would like to exercise my individual rights”. Furthermore, you also have the right to lodge a complaint with a supervisory authority if you think that is necessary.