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RECOMMENDED: SECRETS OF THE MARKET

  • November 19, 2017

Welcome. This is a resource page with all recommended secrets of the market articles those in business nowadays should read. Every link shared here was personally read by PETERSON TEIXEIRA, hence the commentaries, the highlights and screenshots so you can know beforehand what you’re spending your time on before you click and read. Naturally, this resource page will be constantly updated and/or corrected to prevent any misleading information and to maintain a good, reliable list of top business-related articles.

A WARNING
TARGET AUDIENCE: CEOs, Entrepreneurs
IMPORTANT: The majority of the articles here are recent, but you may find resources that date from 2013. Nonetheless,everything is extremely valuable if you intend to master the market. The goal is to provide all the HIDDEN information about the market published in these last few years, dirty truths about businesses and companies that influence society and business, so that you know what’s really going on behind the scenes. This is to remove that “blind trust” that many businessmen have in big corporations and deceptive companies. You may get shocked with what you see here, but that’s only because you’re putting high hopes in the market without remembering that the market is managed by…..people. And people make mistakes, steal, cheat etc.

LAST UPDATE: This page was last updated in November 22 of 2017

THE SECRETS OF THE MARKET LIST
The list is decrescent, which means that the latest added article by PETERSON TEIXEIRA is the one in the top of the list. This doesn’t necessarily mean that the article’s publishing date is also recent because as said before, the objective is to collect all business-related secrets from the whole Internet. Finding the needles in the haystack is the goal, not be the news.

The Links below are just so you can jump straight to the article, its highlights and commentary.

SECRETS OF THE MARKET #38

LINK: nyti.ms/2yhHlc4
HEADLINE: We Asked Facebook 12 Questions About the Election, and Got 5 Answers
PUBLISHER: The New York Times
COMMENT: A.W.E.S.O.M.E article by The New York Times! Just awesome. Some very smart questions, congrats to the reporter. Seriously. I’m not even putting the answers here, I’m only highlighting key points that I bet anyone would find very very interesting instead. As you’re about to see, Facebook spokespeople stopped talking (obviously). Fun stuff!


SECRETS-MARKET-We-asked-Facebook-12-questions-about-the-election-and-got-5-answers

SECRETS OF THE MARKET #37

LINK: bit.ly/2ydl5MP
HEADLINE: Nissan’s Top Marketer More Worried About Google Fixing Ad Fraud
PUBLISHER: The Drum
COMMENT: The current absurd amount of ad fraud in the market seems to be a secret to companies nowadays, and I constantly notice that many brands are not even aware of the Methbot adfraud, which is rather problematic. Nevertheless, here’s a reinforcement from Nissan’s top marketer to remind companies all over the world that a good piece of their $2 BILLION dollars 2016 budget (yes, 2 billion!) was wasted on ads due to ad fraud. JP Morgan & Chase had ads on 400,000 websites, now they have only on 5,000 and got the same results. Time to wake up. And demand transparency from all big ad platforms.


SECRETS-MARKET-Nissan-top-marketer-worried-Google-fixing-ad-fraud-than-brand-safety

SECRETS OF THE MARKET #36

LINK: bit.ly/2ybWAQa
HEADLINE: Reddit CEO Admits To Editing Posts Made By Trump Supporters
PUBLISHER: Zero Hedge
COMMENT: Once again, I’m not a “Trump supporter”. The focus here is quite simple: A CEO of a major social network is editing other people’s comments without people’s consent. This is just more proof that trusting 100% in all today’s dominant social networks is a mistake. Big mistake. We’re now getting tons of news, facts and revelations from many brands and also from normal users about the dirt hidden in social media. That’s an environment where many companies are putting money and see as the last resort to get people’s attention. But how good are your ad dollars if a sneaky CEO is editing your social activity because of his own personal political view? Add that to Forum Shilling (Secrets of The Market #3) and you got yourself a broken social network. And by the way, if you want to go deep into this subject, Recode interviewed Reddit CEO about this. But personally, a few parts of the interview obviously seem a PR move to fix his reputation. Nonetheless, make your own conclusions.


SECRETS-MARKET-Reddit-CEO-admits-editing-posts-made-by-trump-supporters

SECRETS OF THE MARKET #35

LINK: bit.ly/2xeIRJd
HEADLINE: George Soros Is Funding Facebook’s “3rd-Party Fact Checking”
PUBLISHER: Zero Hedge
COMMENT: “I CANNOT and DO NOT look at the social consequences of what I do” — George Soros. Now, if you watch the whole interview, and especially THIS MOVIE, you’ll see the figure who is behind the fact-checking agenda on Facebook. Just to help in your research, here are a few complementary resources: The Trade of the Century: When George Soros Broke the British Pound (great article), How Beijing and Hong Kong sent billionaire George Soros packing the last time he attacked Asian markets. There’s a lot more than this, just do your own research to see who is this guy who’s now putting money on Facebook’s fact-checking project, which is something that will basically decide what information deserves to be seen by almost 2 billion people.


SECRETS-MARKET-George-Soros-funding-facebook-3rd-party-fact-checking-targeting-fake-news

SECRETS OF THE MARKET #34

LINK: bit.ly/2gwtRyA
HEADLINE: The War To Sell You A Mattress Is An Internet Nightmare
PUBLISHER: Fast Company
COMMENT: This is another example of how companies are really doing things behind the scenes, exploring bloggers/influencers who worked hard to build a brand and stabbing them in the back at the moment they have an opportunity. Here you’ll see a fight between a skinny hard-working blogger who built a Youtube Channel with tons of followers, an authoritative website, and became a reference for those wanting to buy mattresses online. A real-life business story. You can see how Casper CEO changes his talk as the story goes on, going from “the best friend in business” to “blogger crusher”. “Business is a combination of war and sport.” – Andre Maurois


SECRETS-MARKET-The-War-to-sell-you-mattress-internet-nightmare

SECRETS OF THE MARKET #33

LINK: bit.ly/2hwhFCp
HEADLINE: Facebook’s Ad Platform Is Easily Gamed And Privacy Is Cheaply Bought
PUBLISHER: Forbes
COMMENT: Do you want to know what REALLY can be done via Facebook Ads to violate someone’s privacy using a few ads? Then read this. I’m not commenting. Just read it and watch the video as well.


SECRETS-MARKET-Facebook-ad-platform-easily-game-and-privacy-cheaply-bought

SECRETS OF THE MARKET #32

LINK: read.bi/2w5RqES
HEADLINE: CEO Reveals a Startling Reality About Online Ad Spending
PUBLISHER: Business Insider
COMMENT: JUST READ THIS.


SECRETS-MARKET-CEO-reveals-startling-reality-on-online-ad-spending

SECRETS OF THE MARKET #31

LINK: read.bi/2hCPaPz
HEADLINE: What it looks like when the NSA Hacks into your Gmail and Facebook
PUBLISHER: Business Insider
COMMENT: “Facebook is not and has never been part of any program to give the US or any other government direct access to our servers.” — Mark Zuckeberg, Facebook CEO. Well, that’s cute. By one image alone, the NSA deconstructed tons of information from Tony Fullman’s Facebook and Gmail accounts which revealed incredible nuggets of personal data, like what IP uploaded his profile picture, what brand and type of camera took a picture of his car, in what album it was stored on Facebook etc. Make sure to check out all images in this article. Have fun.


SECRETS-MARKET-What-it-looks-like-when-the-NSA-hacks-into-your-Gmail-Facebook

SECRETS OF THE MARKET #30

LINK: bit.ly/2yzkKoe
HEADLINE: Facebook Fined with $1.43 Million for Violating Users’ Privacy in Spain
PUBLISHER: The Hacker News
COMMENT: Yes, once again Facebook makes the headlines. And not in a good way. The government of Spain realized Facebook’s generic terms when it comes to collecting personal data from its users, which frankly, is a little bit late for that. Nonetheless, some justice was applied here and now it’s proved once more that the social network does violate people’s privacy over and over. Some people don’t even know that Facebook allows you to download all personal data you feed to the platform. But there’s a way, just do these steps: 1) Go to the upper right arrow; 2) Click on Settings; 3) Click on “Download a copy of your Facebook data”. This data provided by Facebook about you also includes all your Messenger conversations besides all uploaded images, videos and more. Therefore, who knows what else they’re collecting on you?! We discover through lawsuits that make the news. With all this data in Facebook’s hands, there’s also the problem of who is viewing your data. For example, did you know that Facebook employees don’t need your password to access your account? And that NSA obviously doesn’t (meet Xkeyscore) as well? Also, there’s the problem of having at least the option to control your data, because Facebook did remove the “Delete Post” option from the Desktop version, blocking desktop users from deleting posts, nor letting them edit it to be blank. Yes, I know. This is way too much information constantly proving that PRIVACY via Facebook is just like Santa. Doesn’t exist. Therefore, you can only conclude one thing: DO NOT feed the social network if you don’t want some stranger’s eyes checking out what you’ve published.


SECRETS-MARKET-Facebook-fined-1.43-million-violating-users-privacy-Spain

SECRETS OF THE MARKET #29

LINK: bit.ly/2xko7RU
HEADLINE: Confessions of a Paid Amazon Review Writer
PUBLISHER: Digiday
COMMENT: Now let’s flip things around, leave Amazon alone, and check out what companies are doing AFTER Amazon’s policy change. Just so you have a glimpse of what the market really is behind the scenes. A Good article for entrepreneurs, business people, and customers in general. Welcome to the real world where businesses are putting their efforts into cheating.


SECRETS-MARKET-Confessions-of-paid-Amazon-review-writer

SECRETS OF THE MARKET #28

LINK: bit.ly/2w5LoEe
HEADLINE: Amazon Reviews Have a Bot Problem
PUBLISHER: Digiday
COMMENT: Amazon’s reviews are a major influential force when it comes to purchases, and people even went to Reddit to ask what a heck is happening with fake bots pumping amazon reviews. There’s one comment provided by HelenMirselou that points out a few interesting reasons for these bots to exist: 1) It’s a pricing bot scam to run down competitors’ prices and then buy them up — forcing them to either sell at a loss or cancel and suffer all sorts of repercussions; 2) Hacked accounts; 3) Wreaking havoc on Amazon’s system…wasting their time, resources, and money…and hurting their brand. Don’t forget that if this is just competitors being nasty, then the very same actors may be putting the same effort to improve their company’s positive side, giving good reviews instead. The truth is this only tends to get worse if brands don’t fix this problem, because a few researchers trained AI with YELP data to write fake restaurant reviews, indistinguishable from the real ones. Did you read that? Indistinguishable. If this level of AI gets into the hands of those bad actors, businesses will suffer a lot more.


SECRETS-MARKET-Amazon-reviews-have-bot-problem

SECRETS OF THE MARKET #27

LINK: theatln.tc/2eLGG7x
HEADLINE: What We Don’t Know About What Facebook Knows
PUBLISHER: The Atlantic
COMMENT: I’m thinking about “estimating” my marketing strategies’ reach to 10 billion people (more people than we have on the planet). Or maybe estimating my track record to 30 million people. I bet it will help in my business for sure. Ridiculous. Well, you read Secrets of The Market #20 in this very page, right? That’s exactly the logic.


SECRETS-MARKET-What-we-dont-know-about-what-Facebook-knows

SECRETS OF THE MARKET #26

LINK: bit.ly/2vUe8zu
HEADLINE: Verizon Wants Customers to Give Up Their Data for Targeted Ads
PUBLISHER: Econsultancy
COMMENT: Remember the rollback made by Trump on FCC’s privacy rules for ISPs? Good. But here’s the important part, my friend: Comcast and Verizon came forward to state that they don’t currently sell customer’s browser history and say they have no plans to do so. If you take a look in the 2nd link, you’ll realize that only Comcast said “we have no plans to do so”, to be fair with Verizon. Nonetheless, now you have Verizon openly stating a “data-for-goods program” to its customers. There’s nothing wrong with Verizon’s approach, actually. If customers are giving consent to ISPs to sell their browsing history, then OK. The problem is selling this kind of data without your explicit consent. In Verizon’s case, you’ll find that in the “What Information is Used?” question to what data you’re giving consent. But the fact is that this is now happening and will keep happening. Because don’t think this new ISP trend will only be a business move in America. Negative. EVERY major company knows that they need extremely personal data on customers to survive in today’s market. The more data about you, the better. With the right data, you can avoid those who don’t have any money, those who don’t like your product, get people’s attention at the right time and with the right medium etc. Show me your data and I’ll show you who you are and what you would like to consume.


SECRETS-MARKET-Verizon-wants-customers-give-up-their-data-for-targeted-ads

SECRETS OF THE MARKET #25

LINK: bit.ly/2gPRtBR
HEADLINE: A Secret Silicon Valley plot to seize Control of The Internet?
PUBLISHER: The Sun
COMMENT: I’m not a “Trump supporter”. But I’m always seeking information that reveals how the market REALLY works. Although I read and heard about The Sun being an “untrustworthy news source”, based on everything I published and what I already know, it’s pretty obvious that the internet is being controlled by big companies. Do you want to market your business? Here are your “no-brainer” options: Linkedin, Youtube, Facebook, Twitter, Google Ads etc. Do you want to search for a product, or information, or papers published by experts? Then, GOOGLE. If I say to you I’m watching videos online you’ll either assume I’m on Facebook or Youtube. That’s the point. Those are the FACTS. The Internet is being controlled whether we like it or not through simple market dominance. Now, is The Sun completely accurate? I don’t know. But this makes you think on the matter IF you are doing your research on how the market and its social networks…are actually behaving.


SECRETS-MARKET-Silicon-Valley-is-plotting-to-seize-control-of-the-internet

SECRETS OF THE MARKET #24

LINK: for.tn/2gED8Vh
HEADLINE: Google Has a History of Silencing Messages It Doesn’t Like
PUBLISHER: Fortune
COMMENT: Sometimes people need other sources to believe in something. Well, now you have it. Another reinforcement that censorship does occur in Google’s search results. The Secrets of The Market #23 has more info on this subject. There’s no need for me to be repetitive. But here’s something new, the article that Forbes took down (syndicated): Stick Google+ Buttons on Your Pages, or your Search Traffic Suffers.


SECRETS-MARKET-Google-has-history-silencing-messages-it-doesnt-like

SECRETS OF THE MARKET #23

LINK: bit.ly/2eJ3JDy
HEADLINE: Yes, Google Uses Its Power To Quash Ideas It Doesn’t Like
PUBLISHER: Gizmodo
COMMENT: Here’s the truth: A company is always made of people, and people can be unfair and do nasty things, whether in business or not. This is just another example of how censorship DOES happen even in Google. If you think Google’s search results aren’t biased, then think again. Here’s what Harvard Business School found out about Google’s search results, and here are some additional revelations given by Yelp. And those are just TWO discoveries. Who knows what else is out there? It’s not by human error that Google Was Fined A Record $2.7 Billion in E.U. Antitrust Ruling. Unfortunately, “biased” is becoming a very common word online. Brands need to be aware of this reality. Maybe there’s nothing wrong with your marketing agency or your consultant. Maybe the problem is the very company ranking websites.


SECRETS-MARKET-Google-uses-its-power-to-quash-ideas-it-doesnt-like

SECRETS OF THE MARKET #22

LINK: bit.ly/2hpJMiE
HEADLINE: Joy Villa: YouTube Took Down My ‘Make America Great Again’ Song
PUBLISHER: Fox News
COMMENT: Welcome to the Era of Social Media Censorship. Just check out this short article and enlarge Villa’s document in which she’s asking for consent. You’ll see that there’s no infrigment of policy in her case, and yet, Youtube diminished her views and then took down her video anyway. Neutral social media companies? Such thing does not exist.


SECRETS-MARKET-Joy-Villa-Youtube-took-down-make-america-great-again-song

SECRETS OF THE MARKET #21

LINK: bloom.bg/2zDkWpU
HEADLINE: Billionaire Porn King Reinvents Himself as Japan’s Startup Guru
PUBLISHER: Bloomberg
COMMENT: Seriously, what’s happening to this market?! First you see Kim Kardashian being interviewed on Forbes as a “businesswoman” and now we have Porn Kings giving business advice?! If a person abandoned its actions and THEN built a respectful business, then, awesome. Congratulations. But this is different. It’s just a quick example of what values the market has been embracing lately, it’s like it doesn’t matter how you made it, as long as you’re rich in the end of your journey. Welcome to the “business world”, my friend.


SECRETS-MARKET-Billionaire-Porn-King-reinvents-himself-as-Japan-startup-guru

SECRETS OF THE MARKET #20

LINK: bit.ly/2j2Mw5Y
HEADLINE: Ad buyers Rate Facebook’s 10 Measurement Errors
PUBLISHER: Digiday
COMMENT: With all those inflated metrics, and some of them getting inflated FOR TWO YEARS, how did it affect Facebook’s stocks? Just think. If you have brands seeing fake (but good) results in your platform all the time, and you have a bigger audience than the actual population in the country, and tons of inflated metrics, how do you think businesses will respond with their money? They’ll BUY more ads, of course. If your business is based on inflated numbers and results, most companies will give it a try to see what happens. Now here you can see all 10 Facebook’s Bad Metrics that Media Directors “love”. And to be fair, Facebook is trying to fix all bugs. But there’s little reason nowadays to put trust again on Facebook.


SECRETS-MARKET-Ad-buyers-rate-Facebook-10-measurement-errors

SECRETS OF THE MARKET #19

LINK: bit.ly/2hspEzm
HEADLINE: Facebook to Refund Advertisers Following More Metrics Errors
PUBLISHER: Australian Financial Review
COMMENT: Facebook is losing its users’ trust a lot lately, with a researcher finding out that Facebook’s Ad Reach for a few demographics in the U.S. is LARGER than the actual population itself (by over 10 MILLION people). How can you have at least 24% margin of error?! Organic reach blocked, several metrics errors, inflated audience in the millions…what comes next in this jungle?!


SECRETS-MARKET-Facebook-refund-advertisers-following-more-metrics-errors

SECRETS OF THE MARKET #18

LINK: bit.ly/2jp0S4D
HEADLINE: Brands Are Now Blacklisting Mainstream News Sites, including Fox News
PUBLISHER: Digiday
COMMENT: The goal here in sharing this article is not to incite a political discussion, or to defend a right-wing or left-wing position. Instead, it’s to prove that businesses will always have a political view behind the scenes, and it influences business and marketing decisions at the end of the day. Always be transparent with your brand, what you represent and what you believe, this way you avoid wasting time with the wrong brands/customers. Remember that you only have one life. Why waste a portion of it with those you don’t want to associate with? Pick your customers.


SECRETS-MARKET-Brands-blacklisting-mainstream-news-sites

SECRETS OF THE MARKET #17

LINK: bit.ly/2vuGR0x
HEADLINE: Twitter Is Using Account Verification To Stifle Leaks And Promote War
PUBLISHER: Medium
COMMENT: Do you want to laugh a lot? Then watch the girl’s video embedded in this article! YOU CAN CLEARLY SEE that she is reading something written to her, tailored to deliver a manipulated message. The worst part is: Twitter seems to be promoting bad stuff like War propaganda whilst denying to legitimize a real, public figure (like Julian Assange). What social networks can be trusted these days? It’s unbelievable. Now, it seems that “trolls” forced Twitter to Halt the whole Verification Process temporarily. Well, such verification process doesn’t verify people anyway. There’s not much difference for users. The funny part?People still think all these big social networks are neutral. That’s cute.


SECRETS-MARKET-Twitter-using-account-verification-to-stifle-leaks-promote-war

SECRETS OF THE MARKET #16

LINK: cnb.cx/2wcoWKa
HEADLINE: Online Ad Fraud is a ‘Widespread’ Problem, Google and Others Admit
PUBLISHER: CNBC
COMMENT: Quick read. Check the facts in this article. And check out everything about the Ad fraud and Bot traffic subjects in the Marketing section. Watch where you’re putting your money.


SECRETS-MARKET-Online-ad-fraud-is-widespread-problem-Google-and-others-admit

SECRETS OF THE MARKET #15

LINK: bit.ly/2vxwtWJ
HEADLINE: Instagram Influencers use Comment Collusion to Game The Algorithm
PUBLISHER: Digiday
COMMENT: Agencies, be careful with your budget when hiring Influencers. All fakeness has spread accross the whole advertising industry impacting the options to reach audiences. And because of stupid Instagram algorithm updates, many partners like influencers are seeing their whole business shrink which is pushing them to take deceptive measures as well.


SECRETS-MARKET-Instagram-influencers-use-comment-collusion-to-game-algorithm

SECRETS OF THE MARKET #14

LINK: bit.ly/2mn8S7r
HEADLINE: Next Financial Crisis Will Hit with A ‘Vengeance’ and Canada is Vulnerable
PUBLISHER: Financial Post
COMMENT: This had to be put here (instead of here) because it seems like everybody else is tripping, imagining unicorns, assuming everything is fine and that The Avengers will come to save the day if something bad happens. There’s NOTHING fine if you pay attention. All these signs in the economy prove that “secretly” (you just have to do your research, there’s no secret actually) the market and the economy are going to crash and in extents far worse than the 2008 crisis. We now have several countries with enormous debts (USA’s debt is $20 TRILLION dollars and its GDP is just $4 TRILLION dollars, Italy is already broken etc), we have massive layoffs happening globally in small/medium/large companies, we have Artificial Intelligence getting ready to kill many jobs, with factories in China already replacing 90% of human labor with robots, and a lot more. A simple switch will make the world’s economy crash, and you better be ready because almost no one is telling you the reality.


SECRETS-MARKET-Next-financial-crisis-will-hit-with-a-vengeance

SECRETS OF THE MARKET #13

LINK: ti.me/2r50szL
HEADLINE: Facebook Is Making It Harder to Reach Audiences Without Paying
PUBLISHER: Time
COMMENT: I constantly see many businesses putting way too much effort on their Facebook Pages, but without knowing that Facebook’s plan is to make you pay to play. You can see that the very same thing is happening with Instagram, with organic reach being cut and key changes being rolled out on its algorithms, like scrambling your feed’s chronological order to mess up with any possible marketing strategies, to prevent you from reaching your audience without paying. Welcome to the reality of Social Media Marketing. That’s the new game. But here’s what social media users are saying in response.


SECRETS-MARKET-the-free-marketing-train-is-over-on-Facebook

SECRETS OF THE MARKET #12

LINK: bit.ly/2jozmEg
HEADLINE: Copyright Trolls 2.0: Image Sites Embrace Righthaven Tactics
PUBLISHER: GigaOM
COMMENT: Copyright trolling is not going away, as you can see once again. It seems that some chimps got inspired by Righthaven cute “business model” and decided to go for it. If you’re a content producer, be wary of these monkeys. Fight back. Don’t forget that now you have The Defense Against The Dark Arts of Copyright Trolling published by the law experts at the Loyola University Chicago School of Law, and this HUGE lawsuit Library provided by the experts at the ExtortionLetterInfo, with subjects ranging from Copyright trolling up to Hollywood extortion lawsuits. Protect your business. Because the next financial crisis will push many people to make money through hideous ways.


SECRETS-MARKET-Copyright-trolls-2.0-image-sites-embrace-righthaven-tactics

SECRETS OF THE MARKET #11

LINK: bit.ly/2qvoEhL
HEADLINE: New Algorithm-driven Instagram Feed Rolled Out to The Dismay of Users
PUBLISHER: The Guardian
COMMENT: You think all big social networks are to be trusted these days? From this article alone you can realize the following: 1) Big Social Networks are controlling attention, for normal people and businesses; 2) Every major social network is shifting to a pay-to-play scenario. This is another key warning to businesses because it doesn’t matter the quality of your work, and how smart you are online, if the guys behind the platform are purposely crushing distribution of content. Did you take a look at these CRAZY numbers of Social Media Marketing? They’re way too huge. And too many people are relying on social media for information. CRUCIAL information, whether that’s from brands, newspapers or simply the people who want about something. Now ask yourself: What happens to brands if all these numbers start to disappear after a “small” algorithm update? Simple: Good businesses can’t reach customers anymore and normal people have all information fed to them, controlled by few.


SECRETS-MARKET-New-algorithm-driven-Instagram-feed-rolled-out-dismay-users

SECRETS OF THE MARKET #10

LINK: bit.ly/2hqzK0K
HEADLINE: Newspaper Chain’s New Business Plan: Copyright Suits
PUBLISHER: Wired
COMMENT: Monkeys. This is one of the best examples to show those in business how MANY “companies” are operating in the market by taking advantage of weak links in the system to make a profit. The business model? “Let’s mess up with those who don’t have any money to go to court”. They aren’t entrepreneurs and not even businessmen. They’re just monkeys. So here’s a gift so you can get rid of all of them for good: Defense Against The Dark Arts of Copyright Trolling – by Chicago University.


SECRETS-MARKET-Newspaper-chains-new-business-plan-copyright-suits

SECRETS OF THE MARKET #9

LINK: slate.me/2wIpqH0
HEADLINE: Facebook Using “NRA Approach” to Defend Its Facial Recognition
PUBLISHER: Slate
COMMENT: It’s always good to reinforce that big tech companies like Facebook are constantly attacking privacy, and using lame excuses to avoid real argumentation on the matter. Facts, links, stats, lawsuits…what more do you need to read to realize that our privacy is seriously at stake and that most big tech brands betrayed their users and customers?


SECRETS-MARKET-Facebook-using-NRA-to-defend-facial-recognition-programs

SECRETS OF THE MARKET #8

LINK: bit.ly/2vEuG0T
HEADLINE: Report: Brands are falling for fake Instagram influencers
PUBLISHER: Digiday
COMMENT: You think companies are smart, and know how to perceive value but it seems that they’re being easily fooled by bot-driven social media accounts with inflated social media numbers. After you read this Digiday’s resource, check out the whole Mediakix’s business story and see pictures of those fake Instagram accounts (both fake accounts cost around $1000). It may help you open your eyes a little. Welcome to the Era of Fakeness, my friend.


SECRETS-MARKET-brands-are-falling-for-fake-Instagram-influencers

SECRETS OF THE MARKET #7

LINK: bit.ly/2vPiwU7
HEADLINE: Saving Face: Facebook wants Access Without Limits
PUBLISHER: Public Integrity
COMMENT: Read this. Once you see all the lobbying activity and most privacy-related bills failing, you’ll see why Facebook is not to be trusted anymore.


SECRETS-MARKET-Facebook-wants-access-without-limits

SECRETS OF THE MARKET #6

LINK: bit.ly/2pZFWyD
HEADLINE: The Future is More Content: Jeff Bezos and High Volume Publishing
PUBLISHER: Buzzsumo
COMMENT: Google is constantly rewarding with tons of traffic the brands who choose to produce lots and lots of content instead of those who choose to go with a low-volume agenda, but with a high-quality content approach. This is A WEIRD fact because it makes no sense at all. A brand that has more economic power to produce more content should win the content war against a smarter company, that knows what its customers and readers want to consume and delivers well-researched, top quality content!? Isn’t Google’s goal to deliver the best possible answer? Why favor those with more money to inject in content production, even if they’re losing in quality? Nevertheless, that’s the reality that caught MANY EXPERTS by surprise, including me. You just have to produce lots of garbage to “win”.


SECRETS-MARKET-The-future-is-more-content-robots-high-volume-publishing

SECRETS OF THE MARKET #5

LINK: bit.ly/2wQvU7L
HEADLINE: Former Facebook Workers: We Routinely Suppressed Conservative News
PUBLISHER: Gizmodo
COMMENT: This is A MUST-READ if you’re using Facebook, whether as a business or as a consumer. Gizmodo clearly gives us two conclusions: 1) Facebook’s political view may suppress your marketing efforts; 2) EVERY company has a political position, even if they aren’t explicit about it to the market. This also makes you realize that the media IS corrupted. It’s pretty rare to find brands that remain 100% honest and faithful to their own core values (that they promote) these days. “The algorithm decides this and the algorithm decides that”. Sure, kid.


SECRETS-MARKET-former-Facebook-workers-routinely-suppressed-conservative-news

SECRETS OF THE MARKET #4

LINK: bit.ly/2upm9vG
HEADLINE: How Companies Are Using Fake Websites to Censor Content
PUBLISHER: Lumen
COMMENT: Once again, companies let their fear of having bad reviews hurting their business be an excuse to be dishonest with customers. If you’re about to buy something online and you’re doing your research, sniffing around on forums and websites you found through a quick Google search, please remember this article. Never forget that if YOU found reviews and content about a particular company, the company knows about it. And if it’s bad advertising, they’ll rush to remove everything they can as fast as possible. For business people, this also tells that your competitors are cheating. Welcome to the world of business my friend.


SECRETS-MARKET-Bad-reviews-how-companies-are-using-fake-websites-to-censor-content

SECRETS OF THE MARKET #3

LINK: bit.ly/2qV5AZV
HEADLINE: Reddit is Being Manipulated By Big Financial Services Companies
PUBLISHER: Forbes
COMMENT: You expect competitors to be honest in business, but this is another reminder that the game isn’t fair and weak businesses have to use other means to win. What can we say? Monkeys like to cheat. With all this massive competition, not many brands believe in what they can do honestly. Is this problem going away? Obviously not. It only tends to get a lot worse because all brands/forums suffering from Forum Shilling, are not putting 100% of their efforts into fixing this issue. They need to worry about advertising revenue, laws and other major problems instead. This is left to the user. This is why sharing this is important. The smarter you are, the less likely you’ll start a marketing project and put money into it thinking everything is sunshine and rainbows. Next time you enter Reddit or other forums to promote your brand, remember that what you see is being manipulated as well. Not everything you see “working” is a real marketing strategy when it comes to getting results online. People cheat. Therefore, companies cheat.


SECRETS-MARKET-Reddit-is-being-manipulated-by-big-financial-services-companies

SECRETS OF THE MARKET #2

LINK: bit.ly/2up33FY
HEADLINE: Google Wants to Track You in Real Life – Privacy Group says, ‘No way!’
PUBLISHER: Naked Security
COMMENT: A company wants to track you even offline but denies to share what third-party partners it’s using, blocking independent investigations and fact-checking. Do you trust this kind of business behavior, especially with your financial data? Red alert, folks. Privacy is serious business.


SECRETS-MARKET-Google-wants-to-track-you-in-real-life

SECRETS OF THE MARKET #1

LINK: bit.ly/2zG7H5L
HEADLINE: What Should You Think About When Using Facebook?
PUBLISHER: Github (Vicki Boykis)
COMMENT: Do you think just because you’re not on Facebook, it doesn’t have any data about you? Do you think that once you delete a post, commentary, or an unpublished status update, Facebook actually deletes it? Think again. This is A VERY IMPORTANT article on Facebook and how it collects personal data from its users. Many important links that you should check out as well, like Who At Facebook Has Access to your Account Details and What Happens to Snoopers? and Facebook Wants to Know Why You Didn’t Publish that Status Update you Started Writing, and finally: Facebook Shadow Profiles: A Profile of You That You Never Created. Enjoy.


SECRETS-MARKET-What-should-you-think-when-using-Facebook