REASON FOR THE WAR: Since 2015, Peterson Teixeira has been working really hard, fighting and struggling to market his business online to get customers. Naturally, online marketing involves knowing one company really well and its BIPOLAR algorithms: GOOGLE. As a hardworking entrepreneur, Peterson Teixeira read all top marketing experts of the world and implemented their techniques, publishing expert-level content repeatdly, with articles having around 20,000 words (+ imagery + research). Then, after doing all the hard work necessary and getting nowhere over his genius marketing efforts, and noticing that everybody was on the same ship, struggling to market themselves on Google to survive, he made a big decision: STOP getting customers to start READING what everybody else was saying. After reading all major News Media like The New York Times, The Guardian and Industry Experts for 10 to 16 hours per day for about 2 years, Peterson Teixeira then found out that Google has been sabotaging rising competitors and businesses it doesn’t like, since it can see its Business Attention levels through Google Analytics and Google Search Results and “control” its success. But there is no control. There’s actually zero control. We are here to reinforce that.
PETERSON TEIXEIRA:Let me tell you something about control. Briefly. It’s another quick story. During these past 5 years I made the controlled decision to focus only on the business and ditch my social life entirely to wake up at 3am, 4am — and when I felt lazy, 5am — so I could work hard on my business, my brand and learn as much as possible in the shortest amount of time. All in order to provide the best Business Marketing/Coaching Services possible, and to compete (and get my money). Despite being handsome and having a great smile, I’m also a very competitive guy. I love competition. Healthy competition, of course, which is when we are all alive and well and we work hard just to see which work is the best. I like that. I love that. However, my decision of “no social life” naturally impacted….my life.
Because I didn’t date any women for 5 long years. Nothing. Not even a kiss. Yes. I’m the master of determination and sheer will. John Wick himself would have to admit that if we were to face each other (and it was hard because sometimes they were like attacking me and stuff).
But while enduring that “no social life” reality was hard, I was also having fun building PETERSONTEIXEIRA.COM and the brand and the business itself. All entrepreneurs who follow their hearts will experience that. I’m one of them. A rare breed nowadays, I assure you. However, bills keep coming and need to be paid, and as a real man who wants to pay his bills and support his family, I made all the sacrifices necessary to push myself into the Market in order to get paid. After a while working my ass off, big experts and marketing people everywhere at the time started noticing my brand and hard work since I was shamelessly promoting the brand everywhere and getting 700 visits a day. Google Analytics was showing that at the time, so I was like: “Ok I’m in the game now”. Then I continued doing the work.
Then things quickly got weird. After a few publications, I noticed that my Google Analytics SUDDENLY DROPPED the level of visits per day to something like 30 visits per day. Tops. I was like:
“What?!?! Well….ok, no big deal, let’s go AGAIN! What’s wrong?”.
It was a hit but, I’m Peterson Teixeira. I’m a real warrior. That’s for sure. So after re-evaluating what was happening to my Analytics and looking at my brand and comparing it to the other experts, I found no evidence or reason for why I suddenly lost that many visitors overnight. Especially in a matter of days. I was thinking:
“Maybe it was because I mentioned GOD on one of my publications and all that…?”. Well, I didn’t care. Because TWO key metrics were still right: AVERAGE TIME ON SITE and THE BOUNCE RATE.
The Average Time on site was about 1:30 hour.
And The bounce rate was about 3%.
Tops. According to Google’s own Benchmarking reports, the Marketing Industry has a 40%-60% bounce rate. So, ok, I was like: “Ok, I’m mastering marketing. Good. The brand is getting attention. Let’s work harder now that I know what works!”. Then, after giving Coaching to a customer, I decided to go after big money since my Marketing expertise was resulting in insane amounts of attention.
But then….after working even harder on my marketing efforts (after knowing the averate time on site and the bounce rate)….I was getting no leads (?!?!). Then I was like….
”What’s wrong here? This makes zero sense!”.So I thought that I still had some work left to do, otherwise I would be enjoying success (true entrepreneurs are like that, we tend to blame ourselves for getting no results and we just get back to work).
I was then praying to GOD to know what to do next, as I was clueless. I had zero ideas where the problem was or which kind of work was the “missing link” that would get me leads.
Then GOD told me: “It’s Consulting”.That’s all He told me. I was like “Ok….but…what’s the difference? I already know Marketing really well…I know what to execute”. For a while I was lost, wondering what was the difference between marketing execution and marketing consulting. Then I remembered Albert Einstein’s advice: “Doing the same things over and over is the definition of crazy” (something like that).
True entrepreneurs are a big fan of great minds and their quotes as it is gold. So after a bit lost, and knowing that I was getting a lot of attention but still getting no leads whatsoever, I drifted for a while…just consuming content on the web. Then, after reading a piece here, another there, I was like: “Wait a minute…this is…GOLD! How come people don’t know that?! And it’s 2 years old!!!”
Then I noticed something: since everybody was competing with everybody and putting out their best work WITHOUT any paywalls, including legacy brands such as The New York Times, Wall Street Journal and all the other marketing and business experts, I realized that I could just, stop accepting customers for a while and read all this must-know pieces of free content. And so I did. After all, I was getting no leads (sometimes one or two in a matter of months) which was inconsistent with my work. Plus it was projects for very small money.
Not even small money customers were coming which made zero sense after seeing the brand’s attention levels. Additionally, I was tired of small money. I wanted big money now. So reading what everybody else was posting for free was my business decision. It was the absolutely right decision. However, I still needed to pay my bills and bills kept coming so I used CREDIT.
When you’re a solopreneur you have to be the accountant, the CEO, the entrepreneur, the salesman, the marketer, and the service provider. All at the same time. So if you stop selling, your cash flow goes down to zero.
Naturally. And since I was reading 10-16 hours per day, I couldn’t take any customers otherwise I would be busy serving the customer for 1 to 3 months. That’s precious time in today’s overly competitive Global Market because A LOT changes within 3 months, especially after globalization and technology altogether.
So after borrowing money and reading tons of brands, I noticed HUGE pieces of must-know content from brands such as The New York Times, The Guardian, Business Insider, Quartz, MIT Technology Review, Digiday, The Drum, and many others. Many of them were putting out insane amounts of work, expert-level work, investigative journalism, and getting squashed by Big Tech.
And because businesses need to survive, they are forced to go back to fighting THE ATTENTION WAR on the market and the must-read business pieces are forgotten 2 hours later due to how the internet works. So as an expectator, I was like:
“Wait a minute…..everybody is being stupid. Even The New York Times?! And all other major newspapers?! And Buzzsumo published that the future of content is even MORE CONTENT! And then there’s AI which can produce content as well! And Google has a new algorithm that can learn FROM YOUR content and produce its own content?!?”.
Immediately I made another big business decision, which was also a very important executive decision: USE parts of these must-know business articles and reinforce them on my website. I was like:
“I have to make a call here. On one hand the brand may end up suing me over Copyright claims. On the other hand, if I EXPOSE the business reality to everybody and show how Google and Facebook have been destroying attention levels, I may get partnerships or maybe they won’t care”.
So this is where The Market Mastery section was born. Because I noticed there were some major milestones being published, which were game-changing news that would impact the world of business worldwide. Things like A.I. reproducing someone’s voice, A.I.-generated content and so forth.
Everybody must be aware of all that. Fake audios can be used to fake what a FORTUNE 500 CEO said which could impact stocks which could impact the economic life of legions of people. The same can happen in the political spectrum, and a voice’s politician may be faked to make people believe that a new law is coming which could impact business and again, people’s economic life.
So these were simple examples of subjects that MANY people were completely unaware about. Especially in my homeland: Brazil. After all, it takes time to stop, investigate every link then read the link etc. So I started building The Market Mastery section. Selected the paragraphs, grabbed the brand’s logo and built the card. One card after another. And only 5 sections are really necessary to master the market: Business, Marketing, A.I., Cybersecurity and Secrets of The Market.
I had to make my best work possible because one: that’s who I am. And two: because the brand deserves proper credit. That includes design according to my view. Plus, from the Marketing perspective and knowing what actually DRAWS attention from any digital user who scrolls computer/smartphone screens, I knew that only picture-like, big imagery that takes over the screen of the user would work. Because if the Market Mastery section were just about written text, it would get no attention. It could get some, but not the proper level of attention. So I had to shock the user.
Additionally, as I was reading what all brands were talking about the same subject, it was inevitable to add additional related links from OTHER BRANDS to save the reader’s time, and also add my own comments to connect some very important dots. And just like the reinforced content, my comment was gold as well.
I’m not bragging or anything, I’m just stating facts. It’s the truth.
Because some things were just too obvious. Now HERE is where things start getting REALLY weird: I was STILL getting no e-mails. No leads. And the most strange: no emails over copyright lawsuits as well. Although I knew that because GOD knows the true reality of the Global Market and the monster financial crisis ahead of us, I would be able to do some moves while getting no consequences for a while since business at the end of the day is all about one thing: Taking care of other people. And GOD cares about people. So I was aligned with His values and had the green light to do what had to be done for a specific period of time in order to warn everybody. And while The Market Mastery section was being built, it was becoming more and more clear that the dangers of the NEXT Global Financial Crisis far outweight the Global Financial Crisis of 2008 (!!!).
But AGAIN, I was getting ZERO emails and leads over The Market Mastery section. ZERO. Z-E-R-O.
So once again, AS A TRUE ENTREPRENEUR I went back to work again. I was like: “Man!!!!! WHAT do I have to do next?!?! This is too weird already!!!! Average time on site is through the roof! Bounce rate is about 1-3%!!!”.
I was again, lost. Then at the same time, I was bleeding out and my bills couldn’t be paid anymore, since I was out of credit and with enourmous amounts of DEBT.
So I sold ALL my furniture. I was just left with my awesome working desk and a mattress. And of course, the fridge, the oven and a washing machine. But to everything else I said bye bye. The couch, TV, and more. That money got me a few months, but it quickly ran out as well. So I continued to build the Market Mastery section. Then I had no money to pay for rent nor food anymore. During the journey, there were times where I was 3 months behind my rent and managed to pay it with credit.
Then I was 6 months behind my rent, but I had no credit anymore but then the government released some money I had the right to take due to all the previous absurd taxes I paid in Brazil. Then I was 9 months behind my rent, then friends and family started helping me as I couldn’t pay my bills anymore. There were also times where I had only one meal per day. Rice and Beans. And water. But I was still working on the brand. Eventually, after getting more than 30,000 behind on my rent, I decided to leave in order to not harm my landlord anymore.
I was not evicted per se, but to me that’s the same as getting evicted. The address I was at the time was: Av. Doutor Eduardo Cury, 350 apt 243 – Sao Jose dos Campos – Brazil. On the 24th floor. Magnificent view. One of the top 10 views of Sao Jose dos Campos – Brazil. Then, on October 1st, 2018 I was back to my old address, and my parents’ house. By now, you may think that this was a very low point for me and I got depressed for months, right?
Well, nope. I was only down and depressed for about 5 DAYS. Because AGAIN, I’M PETERSON TEIXEIRA!!!! So I was like: “MAN! WHAT DO I NEED TO DO NEXT?!?! I NEED TO DO SOMETHING!!! WHAT KIND OF WORK IS MISSING HERE?!?!”.
Then I had ADDITIONAL ideas that you now know as Market News, Market Facts and The Power Comments sections. That’s all thanks to GOD by the way. So as the ideas came, I rushed to implement them and see its results. In Marketing, you have an idea and execute. Then see whether it works or not. Then have another idea and execute. Then check its results again. Repeat this process endlessly. Until success comes.
But once again, Google Analytics wasn’t changing. Despite my awesome marketing. Despite my bold moves. Despite my shameless promotions. Despite my website being unique. Despite all the commentary from people offline. Both normal people and business people.
Then, on February 2019, ANOTHER IDEA came to me: “Man, what if I build ONE SINGLE piece of content that displays EVERYTHING that I know by now with my solutions to The Global Market?! It’s literally impossible to get no leads!!!”.
Then, THE GLOBAL FINANCIAL CRISIS MANIFESTO was born. And on the same month, THE WALL OF JOURNALISM. And on the same month, ADDITIONAL solutions that I only provided inside the Manifesto.
As I was building the Manifesto, GOD was bombing me with real solutions and I was doing the work. Pay-per-Content, Pay-per-Insights, QR Code Technique, Browser-based Boycotts etc. Then, after publishing The Manifesto, I started promoting it, but STILL getting ZERO LEADS and ZERO EMAILS about Copyright lawsuits (?!?!?!). WHAT??! I wasn’t sure whether something was wrong, so I decided to let the markets react. Give it time.
It’s a 523-page PDF after all, with critical related links, The Wall of Journalism and more. So I decided to rest for a little, after all, the journey was too long and too hard for me to endure. I was tired. Plus, I’ve done my job. After publishing The Manifesto I knew that I was way ahead of many of my competitors (knowledge-wise and content-wise), and I knew what future strategic business moves I had to make. I also knew that I was very up-to-date even if I didn’t work for months, and well-positioned on The Global Market due to my website, its solutions and expertise displayed on each of its sections.
So months later,
I looked at one of my business profiles. The Giphy profile. And……it got over 300k views. I was like: “WOW!!! WHAT?! Then this means that THE MANIFESTO is far beyond the house of MILLIONS by now!”. That was crystal clear. But at the same time…NO LEADS and NO EMAILS over Copyright?! WHAT? Then I went to my Google Analytics and it was clearly misreporting my metrics. Clearly. 100% sure. Visits still around 30-60 per day when in older versions of my brand I was getting 700 visits a day with far less expertise and content.
Then it came to me:
“AHA! THE REAL reason for no leads or emails over copyrights or partnerships is due to business sabotage!”.
Done. The Evidence is gigantic that something IS wrong. And it’s not my work. Nor my level of expertise. Nor my marketing efforts. It’s sabotage baby. SABOTAGE. Weaklings’ stuff. It’s the thing that weak business people do because they can’t compete against true entrepreneurs who make big sacrifices and wake up at 5am to do real hard work. Real entrepreneurs who decide to rise to best-serve people whenever they see some area they can help people with. These “giants” THINK they’re big and strong, but deep down they’re weak monkeys. Its own workforce is only there due to lack of job options.
Many of those working for Big Tech are there because of this market reality. The giants’ “strength” is based on sabotage. And partnering with corrupt businesspeople and politicians. And they place their trust on stolen money. So let’s go to war baby. Because evil businesses are not gonna decide who gets success or not. Not on my watch.
I believe in Truth, but I’m also a big fan of Justice.
GOOGLE'S ANSWER:
