Copywriting

Yes, I know your pain. You are running a great business but making it work like one unique system where money simply flows has become incredibly difficult overnight. Customers are dispersing. Competition is growing. Your emails don’t get open anymore and all your sales funnels seem useless. Worthless. You keep wondering what’s missing, what’s wrong and what you should be doing next while your products and services stay on the shelf, accumulating dust.

The reality of many today.
You’re not alone. Relax and read the next lines to understand why.

MARKETING — HERE’S WHAT YOU REALLY WANT
You want results. You just want Marketing that works and gets rid of the sales problem for you. You want something that burst through this noisy world and delivers a powerful marketing message that simply makes things happen with more ease. This is what you want. Because you need the business working like a machine again, connecting to customers and selling naturally every single month, so you can get back to focus on the important stuff.

Now here’s the reason why you’re reading this landing page.

THE NEW REALITY OF MARKETING TODAY
The Truth now is this: Having a great product or service is not enough anymore. Is that simple. The market doesn’t work like it used to 20 years ago. So if you’re still reading this, then it means you realized that the INTERNET has turned everything into a horde of links. A place where getting attention takes smart effort. Because the market is already global and smart competitors are working. They’re investing time and effort day and night to put their links on the right places only to HAVE THE CHANCE of getting pieces of traffic, to then turn visitors into leads or customers. Or to at least get more brand awareness.

The New Marketing World is pure War.
Your customer’s attention varies every second from What’s app messages, Facebook, Twitter, Youtube, Imagery, News websites, Funny videos and much more. You get SECONDS of attention before you lose a prospect nowadays. That’s your business reality.

That’s why you need TRUE Marketing power.

You need boldness. You need creativity. You need to STEAL attention.
You need to make people READ and PAY ATTENTION to the message you’re spending tons of money on, because that what Marketing is all about: Getting attention from people.

Are you getting attention?
If you’re having only crickets in your sales funnels then maybe you already know the answer.
Because in a world where ZILLIONS of businesses exist, attention is the starting point just to stay alive in the fight, competing for customers and cash flow.

Now let me introduce something important to you.
A few Copywriting secrets. The truth behind true, powerful marketing.
I’ll start by testing your sales knowledge using a simple challengeable question.

A CHALLENGE FOR YOU
Just answer the following question, my friend:

QUESTION:
WHY DO PEOPLE BUY PRODUCTS/SERVICES
FROM ANY COMPANY?

Because the product is all shiny and beautiful? No.
Because the product helps them and is easy-to-use? No.
Because the product is cheap and has a strong ROI? No.

Because of one single thing: Emotions.
It’s all about emotions. Every sale. Every product. Every service.
Everything. Every business transaction is more based on emotions than you think.

People BUY more. People ENGAGE more. People SHARE more.
All because of one single thing: Emotions.

Your services. Your products. Your brand. It’s all about emotions.
Ok. Now let’s test your knowledge once more to see how much you understand the Heart of Sales.

THE 2nd CHALLENGE FOR YOU
Think hard before answering this one:

QUESTION: WHAT DOES A BAR OWNER IS ACTUALLY BUYING WHEN HE HIRES A BAND?

I’ll count to 5.
1……2……3……4…….5!
A crowd. That’s what the bar owner is actually buying. Because he’s buying the SATISFACTION of providing a great environment for customers, since no bar owner would ever hire a band that doesn’t bring him any customers. Right?

Because people go out to meet new people in bars and a crowd means satisfaction, both for customers as for himself. A place full of people draws more people. And more people brings more money. Everybody gets happy. So as you can see, the music doesn’t really matter here.

Makes sense?
You must understand sales like a Master. You must go deep into the human mind to maximize sales and generate results. To master sales, you MUST involve psychological rules and consider human behavior, and understand the context. Selling gets a lot easier that way. If you know how to put the words right about your product/service, you can mentally strike customers in such a way that it will make you more sales.

That’s high-impact Copywriting.
So the goal is simple: Make WORDS become EMOTIONS — and vice-versa — to maximize sales.
More leads. More customers. More sales. Pure results.

True powerful Marketing.

AND I KNOW WHAT YOU’RE THINKING…
This is what may be coming to your mind right now:

“AND WHERE EXACTLY DO I NEED COPYWRITING?”

Everywhere.
Every piece of text that focus on results needs Copywriting.
I’ll make it simple. Here’re the areas a company can apply more powerful copy:

• Landing Pages
• Institutional Pages
• Presentation Pages
• Email Marketing texts
• Email Marketing subjects
• Article/Blog posts headlines
• Sales Letters
• Sales Videos
• Forms & Buttons
• Social Media posts
• Website Imagery
• Paid Advertising (Google Adwords, Facebook Ads etc)

That’s how you can completely CHANGE sales results drastically. Because once you apply the right marketing words to the right places, all conversion rates and sales numbers change. The right words in a single Advertising, or on the subject of an email campaign, or in a form button can truly transform a business.

The good news: Copywriting has power because it doesn’t matter what you sell.
It REALLY doesn’t matter. Seriously.

Look…
Do you think people buy because your product is pretty or well designed?
Do you think people buy from you because you are a very nice person?
Or maybe because you have a fair price and you quickly deliver….?

No.
People buy products and services because:

• 1. They want to feel SMART
• 2. They want to feel SPECIAL
• 3. They want to show others they are doing great

Even when you’re hiring a service from an attorney for example, and when you expect getting high-quality work, what you’re actually acquiring isn’t the service itself. It’s the certainty of not experiencing any problems, setbacks or unnecessary headaches. You’re buying peace from such service. Peace. A peaceful mind with that deep feeling that everything is going to be OK.

PEOPLE BUY BECAUSE OF THE EMOTIONS
ATTACHED TO THE PRODUCT

People want to show other people that they have found a shorter, secret path to success. A winning edge. They want others to notice their wins in life. People want to show off what gives them a competitive advantage. They want to brag about having a new unusual product that does something entirely different and unique.

Because the level of emotions a product delivers, determines its value to people.

A FEW POWERFUL COPYWRITING EXAMPLES
Let’s talk about Copywriting examples. So to make sure you leave this landing page fully aware of how great copy is, I’ll give you a few cases many companies are now using so you can understand how this area of Marketing actually works.

E-MAIL SUBJECT LINES

• “Are you up to the Next Challenge?”
• “Worldwide: The one book that changed all Top 10 Entrepreneurs’ lives.”
• “The Financial Crisis that will destroy 85% of businesses is coming.”
• “The One Startup that raised U$ 1 Billion from the Government overnight.”
• “Warning: The 7 Government laws that may kill e-commerce websites next month.”
• “The Dog Fight: 2 Entrepreneurs vs 2 Big Companies. Incredible story.”
• “How to DOMINATE The Market using Artificial Intelligence”

ARTICLE HEADLINES

• “The 21 Laws of International Marketing”
• “How to FORCE Haters to Work for You to Grow Your Brand Faster”
• “The Hardcore 13 Errors That Top Entrepreneurs advice you to avoid.”
• “How to Upgrade A Company with a 10.000 dollars investment in IoT.”
• “How to Annihilate Your Competitors using A.I and Social Media Marketing.”
• “The Incredible Destructive Power towards Brands that customers have today.”
• “Death of E-commerce: Why EVERYONE should worry now”

FORM BUTTONS

• “Add to Cart” (e-commerce)
• “Buy Upgrade” (product/service)
• “Automate Sales Now” (product/service)
• “Unlock Newsletter” (newsletter form)
• “Download Everything Now” (download form)
• “Automatic Install” (product/service)
• “Read Chapter One” (e-book)

These are just a few examples of how powerful Copywriting is to a business today.
Because in a place where getting attention is like finding gold, the businesses who know how to do this right using compelling content to appeal to the customer’s wishes in seconds, are the ones who win.

That’s smart marketing.

Change the way your clients view your brand and your products.
If really read everything, then you’re now free to send me a message via form and initiate conversation.

Thank you.

P.S: Simple Warning — If you want to schedule a meeting with me to talk about your business project, do it quickly please so I can fit you in my agenda. Play fast my friend. The time is now.

Regards,
Peterson Teixeira
CEO & Founder