BUSINESS: Around 80% of the impact of A.I. will be Negative. Only 20% is truly beneficial

Time to talk about Artificial Intelligence (A.I.) but this will be quick. You have no time to waste. You are running a business. A company. A team / army of personnel. And you need to understand this whole “drama” around A.I. taking over anything. As a Consulting business and as a Consultant myself, reading is like second nature now. So you have to read as much as possible about subjects that interconnect when doing business in order to master consulting.

And A.I. is not only a new subject, but a scary subject too. That’s the truth.

Around 80% of the impact of A.I. will be negative to the world. Only 20% is truly beneficial. The reason are many: One country enslaving another (the real threat of Artificial Intelligence), lack of money + the learning curve + time available for learning the fundamentals and its many A.I. tools while job hunting or unemployed, sophisticated scams that target older people with less knowledge of technology and a lot more. Teachers of colleges and universities do too have to learn new A.I. tools which means MORE WORK for the same amount of money. Many will be overworked. Burned out. Additionally, some are from the older generation and more tech-averse.

And that’s just the beginning.
So it’s time to get into this Market. How will it impact work? Companies? People? Intellectual Property? Well just read what’s coming in the next lines.

NEW DATA: 60% of the Fortune 500 companies using Databricks are now using Agent-built (A.I.) database infrastructure. That’s right. Around 60%. Work that was usually done by human experts is now being done by A.I. Then where is my job? Well, it’s disappearing. As you’ll see inside this article. But leaving that aside for a moment, here’s a NEW TREND coming next:

NEW DATA: Social Networks are now taking a hit because teenagers are quitting platforms due to A.I. slop proliferating quickly. So where do we all do Marketing 2.0? Because companies, businesses, entrepreneurs use Social Networks daily to promote their business. THeir work. Well, now, bad A.I.-based work is flooding Social Networks and forcing teens to see Social Networks as a failed product. Time to forget Social Networks? Maybe that’s ahead. Because young people are already leaving (hard) social media and it’s now being seen as “cool”. Followers? Forget about that. And A.I. is a major cause of it.

REMEMBER: Social Networks are a PRODUCT. Companies. Digital companies.
And so are many companies today. They are digital-first. They need social media to survive the War for Attention. Not to mention true entrepreneurs. And influencers. But A.I. slop alone is causing this new trend / movement. This is also why I published about The Future of Social Networks.

But that’s just the beginning.
Investors who understand business now see the danger. The danger of A.I.
They need to keep making money. But how? You need companies that know what they’re doing. They need companies that have the right….DATA.

NEW DATA: Investors now want A.I.-proof data. Something generative A.I. can’t produce. Go figure out how to do that yourself with the tools you have. Good luck. It’s gonna be a heck of a major business experiment, that’s for sure. Not to mention an adventure. How do you produce UNIQUE data? Something A.I. cannot match? That’s business-worthy? And that has monetary value for everyday businesses? Especially investors?

So companies are placing their bets into bringing everything that has “A.I.” written into it and trying their luck.
The result? Chaos. Not to mention a huge bubble.

NEW DATA: The famous A.I. bubble. Exactly 6 major tech companies all saw their market shares drop hard after they indicated more investments in Artificial Intelligence (A.I.). Why? Because it’s not making sense anymore throwing all these BILLIONS (hard-earned money with YEARS of tech-related work) into something that people (and especially companies) aren’t really using like The Internet yet. In the past year (2025), around 42% of companies expect to abandon their A.I. projects (!). But….isn’t the new sexy Gemini and Claude and ChatGPT and all that? Well, if you are talking about business, 2030 will likely be the year where ChatGPT is expected to turn a profit. Up until now, OpenAI is just living on investments and trying to make sense on The Global Market. That’s right: 2030. And that is a company that has ties with Big Tech companies.

And that means they have access to true business-related data.
But that’s also a problem since we are talking about Monopolies that have destroyed The Market over the years.
And now these Big Tech companies are inside the same bubble, but since we are all in the same boat let’s all dive together into A.I.

Because who has options? Digitally speaking?
Few business people know that we have alternatives to things like Google Android and Apple’s Iphone: Purism, Unplugged and The Light Phone.

So we have a reality of communism 2.0.
Digital communism. And after all that is established, these same companies are using (almost) all the money in the U.S. Economy (at least) into A.I..

This means the same BIG TECH companies (Google, Facebook, Microsoft, Apple and Amazon) are throwing every cash cow they have available at trying to build the next best thing. But people don’t have too much money to spend now (regular people), and they have only digital behavior to contribute. Not money.

REMEMBER: 1% of the riches are on target to own 2/3 of all wealth by 2030 (!). But you can’t enjoy all that wealth if EVERYBODY is now starving and having a really hard time trying to pay everyday bills. You’ll have riots, chaos everywhere. They know they need to protect themselves eventually. Hence why the world BUNKERS popped up on many mainstream media websites recently. And that’s why Survival of The Richest.

Countless companies went bankrupt because of the same Big Tech companies. And now these companies are building something super-expensive using BILLIONS (again) to try to get who on this market? True entrepreneurs never had to face this kind of Market before. Never. It’s chaos ahead. And it’s hardship after hardship as many who are playing the game know and now your Data (business and personal data) are under THE SAME Big Tech companies and your next best move may be anticipated because…..again…..you are entrusting it all to some tech companies with how you behave digitally. Personally, and when doing business. Your digital moves are being watched on every turn. Every move you make is under these platforms.

GMAIL
All your business and personal messages watched closely.

GOOGLE MAPS
All your locations which include business meetings, friends meetings, family meetings, places you work etc.

GOOGLE SEARCH
All your questions, what do you want to know and likely what you DON’T know and search on the web. Research behavior (especially business-related) etc.

GOOGLE YOUTUBE
All the companies and entrepreneurs and influencers you watch daily, which content you choose daily and which players you prefer etc.

GOOGLE PLAY STORE
All the must-have apps you have, the companies (that are apps) that are indispensable to you, your behavior when interacting with them etc.

GOOGLE ANDROID
All your text messages, your phone contacts, your agenda / calendar, your physical location and your whole behavior with your phone. Daily.

GOOGLE ANALYTICS
All your business/marketing data ready for Google to read how well your business is doing on The Internet. You handed it to them. On a silver platter. Now they can intercept whenever a online business or a whole corporation is getting hits on the web and they even know why.

GOOGLE CHROME
All your browsing behavior. Again, personal and business-related. All the websites you prefer and how long you used them, which ones you care about logging in etc.

GOOGLE DRIVE
All your documents. Personal and business-related. Everything you actually care about regarding your life that you need to upload to THEIR cloud. And have it as additional data points up to a personal level, so they can make the whole company stronger. And faster.

Do I need to continue? Because this is only ONE Big Tech. But what all that has to do with A.I.?
Well, TRUE A.I. requires DATA to exist. Precise data. The truly dangerous, cash cow-like A.I. softwares require that training data is perfect. Or close to it. And guess who has your data? The same Big Tech companies. All over again. But now they are eating the Market up to a point where no one can co-exist without WAR.

And what does war look like? Well, in business, it usually leans to M&A (Mergers & Acquisitions) and having your best people go after the best talent possible and putting all the money you can into the next best thing. The next best tech. Even if you don’t know what you’re doing. Here’s a quick example: UBS bought Credit Suisse. Now they’re a big bad wolf. Next, 300 A.I. use cases the financial services firm (UBS) deployed in 2025. Of course. Let’s all try this whole A.I. thing because all the major players are putting all the money they can into it. JP Morgan & Chase deployed 500 A.I. use cases too. It’s part of their cost of doing business. Trying to figure things out before going bankrupt.

Because the problem is that many of these companies are not data-based like Big Techs are.
They aren’t “native”. Get it? So it’s basically R&D (Research & Development). And a hard bet.

Next you have the Entertainment Industry. That’s another pain point.
Pay attention here because both companies and individuals (influencers) can now provide entertainment.
But put A.I. into the equation and everything gets destroyed.

NEW DATA: 10x faster was the end result of using generative A.I. to create a building collapsing in a scene of NETFLIX’s show “The Eternaut”. No man-made skills were used. But….isn’t that a positive? Well, look again. Because how many jobs altogether were lost? Hollywood jobs. That’s a big hard hit. If you have the luck of still getting to watch (because the video can go OFFLINE), you can now watch Brad Pitt vs Tom Cruise in a short fist fight. And it’s perfect work. Created how? WIth a few lines of TEXT by someone with Seedance 2.0. Where’s my Intellectual Property now? All the big dogs and big players in the industry have to step up and unleash the famous cease-and-desist letters or copyright lawsuits. This means…..more cost. Maybe with lawyers. Time on courts. Not in production-mode making all the nice work we want. More time wasted instead. And this is just one side of the fallout. How many actors, producers, directors, writers, movie makers are now without a job as well? Because didn’t you know? Only 2% of actors manage to live off of the profession.

This means a random person with the power of writing a few lines of text actually competes with Hollywood because in this Global Financial Crisis, MANY people don’t have money anymore for basic things like entertainment. So they consume videos that go viral on Social and influencer-based content instead. Netflix becomes a luxury.

And since we are talking about A.I. companies, what are they doing to promote the “good side” of A.I.?
The players who are mastering A.I. are using WHAT to “go to Market”?
Do you want to take a guess? Because this is another surprise.

One….
Two…..
Thre……

ANSWER: TV Advertising (!). What?! These companies aren’t promoting their whole A.I.-first companies and products in the digital realm? Social Networks? Websites? Digital Ads? Negative. They are after the ones WHO STILL have money: the older generation. Not to mention their data as well. Remember: old folks still watch a lot of TV. Many are retired etc. These companies understand that. And they’re after these people with TV Ads.

But that’s not all.
Some people think they’re invincible. Like many from the STEM sector (Science, Technology, Engineering and Math).

“Peterson, I SELL SOFTWARE! I’m in THE GAME! I’m fresh! I’m trendy! I’m PROTECTED”.

Well, that’s very good for you. But do you know who also sells software? Adobe. And here’s another reality check: 30% increase in Ad spending is what Adobe did recently, resulting in $1.4 BILLION in fiscal 2025. They are fearing A.I. destroying their product. That’ right. And that’s ADOBE. They have been dominating The Market for a long time now. But there’s more. Sofware touches Marketing nowadays. So this move by Adobe was another surprise: they bought one big player in the digital marketing industry: SEMRUSH. Wow!

REMEMBER: Semrush is also….software. But Digital Marketing software. A major player and a major digital marketing tool, as those in Marketing 2.0 know. And now it belongs to Adobe. So the big dog (Adobe) bought Semrush and at the same time is desperately pouring money into Advertising in the hopes of NOT losing its entire business altogether. Do you see how everything is connected? Because that’s all software. A few decades ago was the brand new shiny thing.

REMEMBER: 40% of the companies you can buy today on The Market sell one thing: Software. So there’s more surprises since we are all fearing A.I. This is all also developing into another NEW thing: Software companies can end up being eaten by A.I. companies as…..DATA. What?! Yeah. Take that. All your tech work, professional-grade code can now end up being very intelligent Intellectual Property that feeds an A.I. so the A.I. can do a better job than your entire company. Of course, that means M&As as well. Which usually means more layoffs and fewer jobs and fewer companies around available for job hunting.

I’m telling you…A.I. is a real thing. A real thing to fear. You just have to monitor The Market closely.
But companies are not alone. They are really trying to make sense with this new brand “trend”.

NEW DATA: 1 in 50 A.I. Investments deliver transformational VALUE. And only 1 in 5 delivers ANY measurable ROI. That’s the reality of A.I. today. One. How many companies are burning their last stack of cash into A.I. and not succedding? Think about i.

That’s right. That means….layoffs.
Remember this subject? Because it’s hitting everybody. And I mean EVERYBODY. Just look at HOW MANY people got fired recently (since at least 2023) and all the industries. Noticed how Tech is inside the mix? Everybody is having a hard time surviving. Layoffs are widespread.

A single Telecommunications company is firing 5000 workers too. And a major software (hey!) company sent 400 home. This means a lot of people are going home (and many live by rent) and will do what next? What will all these people do at home?

Use Social Networks? Maybe. But Social Networks are websites. And….software.
And they too are firing people (mainstream social networks). Again, they are software companies too, remember? So you have more people available to consume feeds but that’s not being “infected” by A.I. slop and many are giving brands and companies and influencers views but without a business transaction.

That’s one thing to do at home with your smartphone.
But maybe people will be watching Netflix? That’s high-quality work that reaches people who use SmartTVs.
However, perhaps……they want to see Brad Pitt vs Tom Cruise videos? It’s NEW. It’s INTERESTING. And it’s here. And it has Hollywood-like quality. And it’s A.I.

The cost? Just a random person trying out some prompts into a new A.I. tool. Usually free. But at best, affordable for a simple consumer. So that’s the amount of WORK done by a random individual to produce high-quality Hollywood-grade work. A few lines of text. And it goes viral. And going viral is not a simple thing to do anymore.

So people are running out of moneuy and running out of work.
And who likes to work for no money? Or small money?

You need professionalism. Next-level skills. You need to invest in yourself. Constantly.
You need market-grade skills. But what’s that now?

Do you know?
Because learning market-level skills has a……COST. Money. And do all these people going home because of A.I. and other market forces have the money to spend on learning new skills? And which skills will save the day? What can you learn NOW to fit into this Crazy Market? Because if companies themselves are spending some of their revenue into A.I. projects and failing…..what’s next?

TRUE REALITY: Everybody is fighting A.I.
And I mean….EVERYBODY. Because there’s the subject of A.I. creating weapons too, remember? That’s from The Future of Life Institute. And that was a few years ago. Many big names who are experts signed the letter. It has even more dangers than the ones I managed to expose here. But that’s another long subject I won’t cover here. The issue is people getting fired and having no way to make sense anymore with their very lives, since The Market is in lockdown mode because few monopolies are eating the next best thing and many players don’t know what to with A.I. itself.

This means the ones who do manage to come out strong and “win” will unleash…..more layoffs.

MARKET REALITY: 4 famous CEOs, the ones from Ford, Amazon, Salesforce and JP Morgan & Chase have said that MANY white-collar jobs at their companies will soon disappear. White-collar. That means Consultants (hey!), Market Analysts, Traders, CMOs, CEOs, CFOs, CIOs, CTOs, Directors, VPs etc. All in a world without work.

NEW DATA: 4 industries will have their jobs wiped out due to A.I.: Finance, Consulting, Law and Tech. People wanting to switch lanes won’t find any options.

WORK. WHERE DID ALL THE JOBS GO? WHERE’S MY JOB? WHICH COMPANY IS WORTH APPLYING FOR A JOB IN THIS CHAOS?

Maybe you can take on the world on your own with some digital skills and master The Market.
I believe in that. Otherwise this article wouldn’t exist. But there’s a time window, that’s for sure.

So if you think about fighting back all this chaos by building something online, despite all the War for Attention that involves in showing up in all mainstream Social Networks (which are reduced to Facebook, Instagram, Pinterest, Snapchat, Tik Tok, Youtube and a few others), you have to handle NEW costs. YAY! Operations costs. Tech-related costs. That’s also new. Thanks to A.I.!

NEW DATA: 300% is the increase in A.I. bot traffic over the past year. It’s causing major pain points like forcing customers to pay up a 6-figure overcharge from their ISP. It’s making infrastructure more expensive. Tech infrastructure. What used to be cheap and low cost is now becoming expensive as well. Not to mention hardware. Hardware is also getting more expensive? Do you need a link? I don’t think you do at this point. I believe you can connect the dots because if A.I. requires computers and everything in between that is infrastructure-related, companies that do provide it cannot keep up with demand. So they raise their prices. And now, those who are tech-savvy have more costs out of the blue.

But that’s not all. Smarter minds are also in The Game.
We have (as an Industry and as Nations) the best minds working at this new chaos too.

NEW DATA: 5% of enterprises in a recent MIT study said they reported significant earnings from A.I. investments. That’s right. Just 5%. The rest? The other 95%? Not.

NEW DATA: 4500 CEOs were surveyed and it was found that 56% of them saw NO REVENUE growth or cost savings from their A.I. investments.

Meaning?
Well, welcome to a bubble.

That’s right. All these major executives are having nothing to show for when it comes to ROI thanks to A.I.
But do you know all those who contributed to software companies like Wikipedia? Well, read the next line.

NEW DATA: 7 companies are making licensing deals with WIKIPEDIA: Amazon, Microsoft, Meta, Perplexity, Google, Ecosia and Mistral AI. This gives them access to over 65 MILLION articles to train their A.I. models. That’s a lot of Intellectual Property to train…….BIG TECH A.I. Again. This again? I know, right? They better find a way to spread out and share this amount of money because a lot of people may get angry at Wikipedia after all this time contributing to the growth of the platform.

THE CONCLUSION
You have CMOs, CEOs, CFOs, CIOs, CTOs and every other kind of executive losing their jobs to A.I., along with many other white-collar roles. You have the younger generation (who have no money) ditching the places where brands and companies go for attention due to A.I. slop work. You have Social Networks themselves firing people at scale and trying to bring A.I. into the game to survive. You have companies wasting their hard-earned money after the 2008 Global Financial Crisis into A.I. projects that are failing, and having to fire people as well because they are not making sense anymore on this Market. You have Hollywood itself under attack because some random individual armed with a text-to-video A.I. tool can now produce high-quality short films that usually took at least 2 years for an entire expert crew to produce. You have major open platforms like Wikipedia which grew with the contribution of users engaging in licensing deals with the same Big Tech Companies that caused destruction on The Market. You have A.I. deepfakes that everyday people cannot tell truth from reality, having no way to defend themselves if targeted by sophisticated cyber attacks. You have companies wasting time interviewing people using deepfake video calls. You have big, established companies having to switch to war-mode and go to courts or keep monitoring their own work to defend their hard-earned Intellectual Property from those who use A.I. tools to make Hollywood-grade short films with famous actors.

The way we are all using TIME as a Modern Society is becoming a real problem.
Not many are creating wealth anymore. Too much of The Market is rigged or compromised.

And that’s just scratching the surface.
There’s a lot more to talk about. But the point of this article is to be short. I’m not sure I managed to deliver.

Anyway….

SOME ARE INVESTING (and that’s good): 5 industries will see more investments in A.I. now: Defense, Financial Services, Healthcare, Industry and Retail. Because advances in how to diagnose diseases and having clinical trials done faster is a positive (but it has a major cost!) . So not everything regarding A.I. is negative. But as said before: only 20% will be beneficial.

WEBSITES AND THE INTERNET CAN BECOME MORE INTERESTING: 3 main reasons for the use of A.I. in mainstream media are now in play: tailor content, anticipate reader needs and interact in REAL TIME. Traditional static websites will likely disappear. At least in part.

BUT….at what cost? And how many lives? And how many companies?
Think about that.

by Peterson Teixeira