Welcome. Question: Are you seeking marketing consulting services to help you grow your business? If the answer is YES, then this is a must-read for you. Next, I’ll show you what huge problems business owners, entrepreneurs, C-level executives and large companies now have with Advertising, Google, Social Networks, Top Publishers, The Global Economy, A.I. and more, that are completely taking over the market right now. This is serious stuff, so you better grab a cup of coffee because there’s a lot to know. And this kind of concentrated, million-dollar-like information, you won’t find anywhere else on the web that easily. […]

Very recently I had to “pause” the other parts of my business to do a professional speech about Marketing and its Fusion with Artificial Intelligence in the 1st edition of an event that gathered top influencers from Brazil. And I’m not talking about marketing influencers. This event gathered leaders like the Consul of India and other very important people in one of the best Business Schools we have in Latin America, the Fundacao Dom Cabral. It was high-level people and we all did 20-minute speeches. But this event gave me some powerful insights to master public speaking, and since I […]

While reading “The 80/20 Rule in Sales and Marketing” by Perry Marshall, I bumped with something that I was willing to write a while ago, but wasn’t able to do so due to limitations in my personal agenda. But now this book has pushed me to deliver you something special, if you actually love Sales and Marketing like I do. OK. Since my Facebook notes are actually short articles, I’m going straight to the point. THE 5 CORE QUESTIONS TO MASTER SALES AND MARKETING Basically when you’re about to embrace a marketing campaign of some sort, and you want to […]

I was born in Brazil. My hometown is Santos, Sao Paulo and I was just a middle-class guy. I was born poor, and poverty was in my life for years. My parents taught me to study really hard at school, so I could, later on, get into a public University to then try to get a job as a federal worker. Why Public University? Why a Federal Worker? Well, in Brazil, Federal workers have job security for life. You cannot get fired once you’re approved on the exam and the rest of the hiring process. It’s a safety harbor. And […]

There’s no smart mind in this Earth that never asked itself: “WHY AM I HERE?”. None. Zero. Because most people feel like they should be doing something else, something better, greater and happier with their own lives. Doesn’t it? But the thing is that problems and adversity tend to steal their attention and focus, blocking people’s true sight. Daily. Bit by bit, stealing their whole lives minute per minute. And here’s why this happens: Because there are MANY lies the world tells you. Many. “You cannot do this”, “You are not special”, “You cannot have it all” etc. And since […]

There is a huge difference between a business owner and an entrepreneur. If you notice your sources of influence, you’ll see that some guys stand out aggressively in comparison with business owners who are not inspiring at all. You don’t quote rich friends who own businesses, do you? But you do quote those who write Best Sellers and build empires. But why is that? What is the difference? The difference is their FOCUS. While the business owner is focusing on money, the Entrepreneur is thinking about transforming a vision, a dream into a reality. One is only looking at the […]

You already know that Mastering Marketing is what I sell and what I love to do on this world. Marketing to me is very interesting, because in the end is just about knowing people and how they think. This is why I love deconstructing marketing messages and strategies. Because I want to learn how to deliver true IMPACT in any advertising. And yes, I do it very very well too. But this short article is not about me or my company. This article is about teaching you how your mind SHOULD be working to craft the best marketing message ever. […]

If you’re an Entrepreneur and you haven’t yet faced money loss, extreme confusion, abysmal doubts, mental struggles, financial hits or business lawsuits, then you haven’t experienced business nor started in Entrepreneurship at all. Sorry to tell you that, but that’s the truth. And I always like telling people the truth. But if you have gone through some stuff, then I bet you probably asked yourself: WHY GOD?!? WHY ME??? I’M SUCH A GOOD PERSON!!! I know I know, I’ve been there. Seriously. I struggled to understand why lowsy moments happen to people like us, and well, now that I have […]

True champions are not born, they are made. Highly successful entrepreneurs, businessmen, sportsmen and all that were all purely made. Made from Ground Zero. From scratch. No excuses, just pure hard work. The number of hours that were put into daily perseverance, putting tons of hard work, sweat, and tears into something they felt right is what made successful people, successful. But all that effort alone wouldn’t suffice because in life we all face tons of setbacks, and some of these setbacks can really put you down, killing the chances to succeed. But even so, after facing enormous problems, people […]

Revolution. This is what has been happening to online businesses, well-respected big brands, entrepreneurs, and to the whole marketplace. Once again, all thanks to Technology. But technology raised the bar like never before lately, by bringing to life something that experts claim that will crush millions of businesses and jobs overnight and change how we operate our lives and businesses. That thing is Artificial Intelligence (A.I). Revolution is the word here, indeed. Because here’s what is happening today. We’re now experiencing an Era where robots are becoming reporters, robots are becoming lawyers while other robots are making MOVIE trailers. Yes. […]

Let’s reveal something special about pricing techniques. True, real, expert pricing techniques. Not sneaky business tricks that make people think like you’re pushing them into buying something, jeopardizing your brand and your reputation with customers and prospects, destroying your credibility in the marketplace. This is how lions and sharks of the market like to play, and I’m just in the same for that matter. So what I’m about to show here are the approaches that actually WORKS to increase sales. It’s all based on books, psychology, research, personal experience and some of real cases from the best well-established entrepreneurs. Let’s […]

Let’s talk about Action. Look, people have awesome potential and 90% of them just don’t know it. There are several people in this world who just want to live a GOOD life, along with their family and friends, experience financial abundance and help other people achieve success as well. Everybody wants that. The true dream. The big win. The perfect life. Is that impossible, though? Negative. Nothing is impossible for the mind that believes. Nothing. So why only 5% of the whole world achieve that level of greatness and abundance? Why just a very strict group of people can actually […]

This is a warning article. So no, it’s not a game, it’s not strong copy applied to the Headline or any other marketing strategy/tactic used just to draw your attention. This is not a joke, so pay attention because I have something important to say to you. I even stopped my own business schedule just to sit down and write this because I wanted to warn as many people as possible about something I recently found out. Well, it all starts with this article from Buzzsumo: ARTICLE: The Future is More Content: Jeff Bezos, Robots and High Volume Publishing A […]

Delete everything you heard about Experts before in your life. Destroy your memories, your influencers, and mentors because you need to be clean to understand this article completely. Ok, good that I have your full attention. Well, as an Entrepreneur I can assure you that the so called Experts are not that much of a big deal, once you stop to walk the same walk and live what they preach, living the same process yourself. We all when in early stages in life, think those guys we used to call Experts were like Superheroes, something similar to superhumans for all […]

This is a personal development article. Not Marketing. Not Entrepreneurship. I wrote this for several people. OK, is no news to anyone that many times we let a few “universal truths” take over our minds and dictate how our lives are lived and on what pace. We limit ourselves somehow while saying things such as “That is impossible to do”, “Now that this happened, I can’t continue my business anymore”, “This physical injury has now destroyed my career in sports for life”, “I’ll have to study 5 years prior to opening this kind of company” etc. But the majority of […]

Sight. Touch. Hearing. Taste. And Smell. All these are called the 5 human senses and together they make possible for any human to have a memorable experience in life. Humans remember things based on those senses, that’s human knowledge 101. Alright. But what does it has to do with Copywriting? Well, as you may know, experiences when strong enough always get remembered as images in our brains which makes us associate them with certain feelings, creating a link between that image and an emotional state. Now, this is where the fun begins for Marketing purposes so pay attention here. Every […]

If you’re a full-time Entrepreneur like I am then you know that finding the smartest ways to maximize the outcome of your learning hours is hugely rewarding because for us business owners, optimizing TIME while getting the best out of it is just like finding pure gold. Imagine having the ability to read one whole book in 60 minutes or less and still remember most of the information in it? Or having the ability to learn complex things like if you were learning how to catch a ball? Awesome. Those are abilities every entrepreneur wants to master because if we […]

This article is for those who hate competition and simply want to DOMINATE the market and fight the Champions. The big guys. The companies that do make money in your field no matter what field you are. So if you’re serious about Entrepreneurship and running a business, if you want a bigger market share and if you want to put most of your competition on their heels, then this is a good resource to start from. The goal of this article is quite simple. Showing how to audit yourself and your own business before you start another month playing like […]

Everybody buys for a reason, but what you don’t know is there are only 8 reasons why humans buy. As human beings, we usually believe we buy because of rational decisions. Well, not quite true most of the times. Because every time we spend our money on something we don’t need, we think we actually need it and we search deeply into our brains for a rational, occult reason that make us buy that last Call of Duty game. Unfortunately, most of the times, we buy incredible expensive things without having an immediate WHY to give to our relatives and […]

There are times where a REAL WAR appears in your life. War that makes you consider every resource available you have and every exit strategy possible to beat the hell out of your adversities and end up as a Winner. Eventually, we all will experience something like that. You know….when you are going through something you are not sure you can win. Yeah. I know how it is my friend. Adversity sometimes may look like it came to slow you down and make you rethink life, killing your motivation completely on what you’re doing. But the truth is, that adversity […]

I want to talk about Success for a moment. True success, not the one that the world preaches. Hear me out on this. Look, it’s not a surprise that one of the main things we as humans want, is to be successful. We want to be winners. We want to thrive. We want to make others believe we are capable enough, smart enough and genius enough to be praised by the world. We want to be important. That’s how we work. Well, there’s nothing wrong about that because after all, it is only natural that we want to be Great […]