RECOMMENDED: BUSINESS ARTICLES
- November 14, 2017
Welcome. This is a resource page with all recommended business articles those in business nowadays should read. Every link shared here was personally read by PETERSON TEIXEIRA, hence the commentaries, the highlights and screenshots so you can know beforehand what you’re spending your time on before you click and read. Naturally, this resource page will be constantly updated and/or corrected to prevent any misleading information and to maintain a good, reliable list of top business articles.
TARGET AUDIENCE: CEOs, Entrepreneurs
IMPORTANT: The majority of the articles here are recent, but you may find resources that date from 2013. Nonetheless, everything is extremely valuable if you intend to master the market. The goal is to provide all the greatest insights and information in these last years, “business milestones” so to speak, so that you know everything there is to know from the Internet on Business in order to master Business today.
LAST UPDATE: This page was last updated in February 18 of 2018
THE BUSINESS ARTICLES LIST
The list is decrescent, which means that the latest added article by PETERSON TEIXEIRA is the one on the top of the list. This doesn’t necessarily mean that the article’s publishing date is also recent because as said before, the objective is to collect all business-related masterpieces from the whole Internet. Finding the needles in the haystack is the goal, not be the news.
The Links below are just so you can jump straight to the article, its highlights and comments.
- Read #106: David vs Goliath: Israeli Entrepreneur vs Amazon in Brawl for Brains
- Read #105: The Mysterious Twitter User Drawing a Swarm of Japan Traders
- Read #104: If You’re Not Spending 5 Hours Per Week Learning…
- Read #103: Bitcoin Frenzy Helps Crypto Hedge Funds Reap 1,100% Gains
- Read #102: Kodak’s Stock Doubles After Camera Pioneer Boards Blockchain Trend
- Read #101: Someone Locked Away $150M Worth of Other People’s Ethereum Funds
- Read #100: Why Wages Aren’t Growing
- Read #99: This One Factor Could Tell How Far Bitcoin Will Plunge
- Read #98: Japanese Retailers Quickly Embracing Bitcoin Payments
- Read #97: Europe’s Central Banks Are Starting to Replace Dollar Reserves With Yuan
- Read #96: We’re Less Likely to Collaborate in Bad Economic Times
- Read #95: Tech Giants Are Paying Huge Salaries for Scarce A.I. Talent
- Read #94: Whitney Tilson to Shut Hedge Fund After Sustained Poor Returns
- Read #93: South Korea Will Require Real-name Crypto Trading
- Read #92: Tiny Company Soars on Speculated Move into Bitcoin That’s Likely False
- Read #91: Germany’s Strict New Social Media Hate Speech Law Claimed Its 1st Victim
- Read #90: America’s “Retail Apocalypse” Is Really Just The Beginning
- Read #89: The Brutal Fight to Mine Your Data and Sell it To Your Boss
- Read #88: Mashable and Buzzfeed Are More Bad News for Online Media
- Read #87: The News App That Lets A. Huffington and Richard Branson Pick Your Reads
- Read #86: How The Guardian Found 800,000 Paying Readers
- Read #85: Expect Fewer Great Startups If The FCC Kills Net Neutrality
- Read #84: GDPR Will Lead to A Scramble to Pass Off Liability to Others
- Read #83: “We’re Giving The Business Away to Consultants”
- Read #82: How to Survive The Media Apocalypse
- Read #81: Mark Ritson: Why You Should Fear “The Digital Duopoly”
- Read #80: Can Websites use “Tracking Walls” to Force Consent Under GDPR?
- Read #79: The Booming, and Opaque Business of Dark Web Monitoring
- Read #78: The Times Says No More Than 10 Global News can Have A Paying Audience
- Read #77: Israel’s Ailing Teva to Cut 25% of Global Workforce in Recovery Effort
- Read #76: Why Being Great at Your Job is Harder Than it Used to Be
- Read #75: The Bitcoin Whales: 1,000 People Own 40 Percent of The Market
- Read #74: Bitcoin Transactions Aren’t as Anonymous as Everyone Hoped
- Read #73: A Lack of Cybersecurity Talent is Driving Companies to Use AI Against Attacks
- Read #72: The New York Times is Now Available as a Tor Onion Service
- Read #71: McKinsey: Obesity Costs Global Society 2.0 Trillion a Year
- Read #70: The Running List of 2017 Retail Apocalypse Victims
- Read #69: Top Hedge Funds Predict How It All Will End
- Read #68: New Law Firm Seeks would-be Gov’t Whistleblowers
- Read #67: What is the IP Act and How Will it Affect You?
- Read #66: Banking Sector Will be Ground Zero for Job Losses from AI and Robotics
- Read #65: New European Rules Will Open Up Retail Banking
- Read #64: All You Need to Know About China’s Sanctions on North Korea
- Read #63: Exclusive: Russia Sanctions Disrupt Italian Bank’s 5 Billion Euro Loan Deal
- Read #62: Japan to Impose Additional Sanctions Against North Korea
- Read #61: U.S. Imposes First Economic Sanctions Against Venezuela
- Read #60: China to use ‘All Means necessary’ to Fight Trump ‘Protectionism’
- Read #59: Banks Are Scheming To Dominate A Future Cashless Society
- Read #58: 5 Top Financial Experts Are Warning That A Market Crash is Imminent
- Read #57: 40+ Commerce Startups Using AI To Adjust Pricing, Track Behavior, And More
- Read #56: 80+ Companies Using AI To Secure The Future In One Infographic
- Read #55: Google, Baidu, Intel, Apple In A Rush To Grab Artificial Intelligence Startups
- Read #54: 7 AI Chatbot Startups Giving Technology a Voice
- Read #53: 7 Startups Giving Artificial Intelligence (AI) Emotions
- Read #52: German Plan to Limit on Cash Transactions Met with Fierce Resistance
- Read #51: As War on Cash Escalates, Cash Lovers Fight Back
- Read #50: Things Just Got Serious in Europe’s War on Cash
- Read #49: The ECB Morphs into the Mother of All “Bad Banks”
- Read #48: Leaked: EU Plans to Freeze Deposits to Prevent Bank Runs
- Read #47: EU Proposes Account Freezes to Halt Bank Runs
- Read #46: European Regulators Are About to Kill The Digital Media Industry
- Read #45: What Happened When I Moved My Company To A 5-Hour Workday
- Read #44: New Law could Criminalise Uncovering Personal Data Abuses
- Read #43: Amazon Plans to Check Up on Your Price Checks
- Read #42: 90+ Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More
- Read #41: Meet The Crowdfunding Consultants: ‘We Live or Die by Success’
- Read #40: Sell Your Personal Data for $8 A Month
- Read #39: DMCA’s Digital Locks Allowed A Company To Delete A URL From Adblock Lists
- Read #38: Digital Publishers can no Longer Afford to Procrastinate on Paywalls
- Read #37: The WAR on Cash
- Read #36: The Golem Project Aims To Decentralize Internet and Computing
- Read #35: The Pirate Bay is Hijacking Visitors’ Web Browsers to Mine Cryptocurrency
- Read #34: By Reading This Article, You’re Mining Bitcoins
- Read #33: Five Ways Work Will Change in The Future
- Read #32: The 5 QR Code Basics Every Company Should Know
- Read #31: What’s The Worst That Could Happen With Huge Databases Of Facial Data?
- Read #30: “The Retail Bubble Has Now Burst”: A Record 8,640 Stores Are Closing In 2017
- Read #29: Banks Could be Stung for €5bn Under GDPR
- Read #28: Bitcoin: Hackers’ ‘Anonymous’ Currency
- Read #27: Why Economic Incentive May Lead to the Failure of Bitcoin
- Read #26: Quant Funds: “We Need More Suckers At The Table”
- Read #25: Common GDPR Myths, Debunked
- Read #24: Verizon Looks to Become Dominant Advertising Force
- Read #23: The Best Defense is Attack: Eugene Kaspersky vs Patent Trolls
- Read #22: German Publishers are Joining Forces Against The Duopoly
- Read #21: News UK Looks to Startups to Unearth New Sources of Revenue
- Read #20: Bitcoin Users, The Taxman Wants to Know What’s in Your Piggybank
- Read #19: Bitcoin Tumbles as PBOC Declares Initial Coin Offerings Illegal
- Read #18: Kik CEO: Doing an ICO Is Our Only Way to Compete With Facebook
- Read #17: Content Doesn’t Need to be Free” Digiday Editor in Chief says
- Read #16: The Next Financial Crisis Is Not Far Away
- Read #15: Tony Robbins: 6 Basic Needs That Make Us Tick
- Read #14: What Influencer Marketing REALLY Costs
- Read #13: EU Regulations Put AI Startups at Risk of Being Left Behind
- Read #12: 24 Industries Other Than Auto That Driverless Cars Could Turn Upside Down
- Read #11: Advertisers Warm to Amazon’s Increasing Ad Pitch
- Read #10: A Genius Hacker Explains How to Keep Your Business Safe From Hacks
- Read #9: Genius PR: Lessons From Walter O’Brien And ‘Scorpion’ (He’s Real!)
- Read #8: Why Luxury Brands Are Putting Microchips in Your Clothes
- Read #7: Google’s Firing of Anti-Diversity Memo Writer Has Ignited a Culture War
- Read #6: Here’s How You Can Send Money to a Friend Via Twitter (in France)
- Read #5: The $8,000 Mistake That All Bloggers Should Beware
- Read #4: The on-demand Economy is a Bubble—and it’s about to BURST
- Read #3: Hackers Stole My Website And I Did A $30,000 Operation To Get It Back
- Read #2: The Job Market: A Game of Musical Chairs Over Hot Coals
- Read #1: Why You Should Never Name A Company After Yourself
HEADLINE: David vs Goliath: Israeli Entrepreneur vs Amazon in Brawl for Brains
PUBLISHER: The Times of Israel
COMMENT: As you may know by now, current educational systems are not injecting a new competent workforce into the market for ages (with the exception of some courses). Most colleges are useless when it comes to forming professionals because, by the time they’ve finished the course, almost all knowledge acquired is already outdated. Workers are not ready for today’s shapeshifting market, especially graduates. That’s reality. There’s tons of urgent information to know for those seeking work today. Therefore, those who are smart to stay ahead of the curve are “targets” in The War for Talent (in a good way) aspiring huge paychecks, giving bigger companies the ability to pick top talent more easily. While smaller companies and startups face a losing battle due to lack of money. How will they hire a strong workforce to compete? And with money concentrating in fewer hands (companies and individuals) it blocks everybody’s growth, killing innovation, competition, good salaries, and ultimately, variety of products for consumers. Not a good scenario for society. The way out of this War against giants for many companies will be to apply The Moneyball principle, which means hiring “people no big player cares about” (due to lack of resumé) but have enormous hidden potential not seen by standard data. And then, upgrade this workforce as fast as possible with online courses. Therefore, if you’re a company you better wake up to this talent warfare happening right now and take bold actions to attract and retain hidden talent. And if you’re employed by a company and you’re NOT evolving your skills, your knowledge, nor challenging yourself then you better do something quickly because the market is going to “shrink” very soon. The clock is ticking. Warnings are everywhere. Make a bold move or don’t complain afterward.
HEADLINE: The Mysterious Twitter User Drawing a Swarm of Japan Traders
COMMENT: Sometimes to win you only need a Twitter account + lots of valuable/timely information. For businessmen out there without any money available to build a professional online structure, read this article. You’ll see how this mysterious account got more attention and followers than the Bank of Japan. Remember: There’s always a way to win.
HEADLINE: If You’re Not Spending 5 Hours Per Week Learning…
COMMENT: You’ll understand how extremely urgent this subject is if you already read Why Wages Aren’t Growing, There aren’t enough jobs for everyone, Why Being Great at Your Job is Harder Than it Used to Be, and We’re Less Likely to Collaborate in Bad Economic Times. Wake up.
HEADLINE: Bitcoin Frenzy Helps Crypto Hedge Funds Reap 1,100% Gains
COMMENT: Crypto Hedge Funds are growing by the minute now that people are making crazy money with cryptocurrencies everywhere around the globe. While some traditional hedge funds are ending activities due to diminishing returns, others choosing to return all customer’s money, and others complaining about a widespread use of robot-trading, these crypto funds are growing. But I want to give you a heads up: careful with funds dealing with something called Tether (like the Crypto Asset Fund) because there’s a lot of drama about it. Here are a few links as homework: “This is what they are telling their shareholders. It should be treated with extreme suspicion, but what I am showing you is even if they are in fact, doing exactly what they are telling their shareholders they are doing…They’re still engaging in fraud.” (SOURCE: Medium). Rarely we see the word “FRAUD” as a mistake in business-related articles about something that is going boom on the market. Here’s some more about the Tether drama: “People have been quick to dismiss this as “not a big problem” or “bitcoin finds a way”, but that’s not what Bitfinex and Tether said in their lawsuit against Wells Fargo. Indeed plaintiffs expressly informed Wells Fargo that its decision to suspend outgoing wire transfers in U.S. dollars from plaintiffs’ correspondent accounts presented an existential threat to their businesses. They informed Wells Fargo that if plaintiffs could not remit to customers U.S. dollars that belong to their customers, plaintiffs’ businesses would be crippled…” Who would in their right mind, agree to buy hundreds of millions of dollars of Tethers? [We’re not criminals, but now we have to learn to bank like criminals. – Giancarlo Devasini, Bitfinex Chief Financial Officer and shareholder of Tether during a verbal conversation regarding Tethers]. (SOURCE: Hackernoon). Shady businesses popping up is not something rare to spot these days once a monstrous economic crisis arrives at our doors. Even serious businesses are doing nasty things without you knowing it. Unfortunately, there’s always dirt under the hood we call Market. Anyway, just a quick observation. I’m not here to talk about investments. What you need to visualize is simple: with many businesses making big bets on crypto and building business models around it, you can bet that all top coins’ market value will increase even more in a faster pace, before the government puts an end to it.
HEADLINE: Kodak’s Stock Doubles After Camera Pioneer Boards Blockchain Trend
PUBLISHER: Market Watch
COMMENT: Another good piece of proof showing how volatile the market is nowadays. It’s just too unstable. Remember the tiny fruit juice company that soared its value over 200% once traders on twitter linked the company to blockchain technology? Well, now you know the market you’re dealing with on a daily basis. However, Kodak seems to have a serious blockchain project as opposed to the absurd case I just linked to you. Make sure to read this. Especially the graph and all reported numbers like Kodak’s ICO goal, its new market value and growth potential.
HEADLINE: Someone Locked Away $150M Worth of Other People’s Ethereum Funds
PUBLISHER: Vice (Motherboard)
COMMENT: Although I firmly believe cryptocurrencies is the way out for people to grow financially in a time where banks and the government are against you, there’s no denying that even this new salvation has its own flaws and bugs. Therefore, you must understand that there are risks to it. But there’s also a very strong community supporting all these serious coins and blockchain technology as a whole. Don’t make bets/investments uninformed. But don’t assume everything is sunshine and rainbows either.
HEADLINE: Why Wages Aren’t Growing
COMMENT: A quick article to make you understand that on the consumers’ side, there’s not much going on since debt and stagnant wages are suffocating their ability to buy. Without consumers making enough to spend, there’s no money to pump businesses. Therefore, less growth for companies. Lower wages, less money available running the economy. Because if there aren’t enough jobs for everyone, if there’s a scarcity of AI talent, if companies are hiring robots because of lack of cybersecurity talent, if the educational system is outdated, and if freelancer platforms are supplying hiring demand for a low price to companies then there’s not much B2C money around, isn’t? Summarizing, today’s market reality is very simple: 1) Many businesses aren’t upgrading their employees’ skills due to lack of vision or a weak commitment to growth, making today’s employed workforce not ready for tomorrow’s market; 2) The market is changing every 3 to 6 months which is why AI talent may match professional athletes’ salaries and other jobs are being supplied by freelancers and independent contractors who are up-to-date; 3) The majority of people who won’t be able to get jobs in this new crazy market, won’t have a place in society anymore — economically speaking — forcing companies to fight for far less money. And sometimes I think I should quit my business because it gets way too depressing to know such things.
HEADLINE: This One Factor Could Tell How Far Bitcoin Will Plunge
COMMENT: Read this. Although this article is correct about its core argument, transactions also obviously depend on market acceptance. After all, that’s the end goal of any currency: to be able to trade it for goods and services. But market acceptance either happens when there’s high popularity or because there’s imposition by the government. The market takes a lot longer to accept something new — especially technology — since businessmen fear it won’t last or because they assume it isn’t secure enough for daily operations. The market took a while to accept almost everything, from e-commerce to credit cards. However, huge businesses (retailers) taking bitcoin as payment at massive scale has already started to happen now, which is good news because it’s putting bitcoin to the test. The only enemy left? The Banks & The government alliance. Therefore, expect these two to mess around with bitcoin transactions (like they attempted against Cash in Germany).
HEADLINE: Japanese Retailers Quickly Embracing Bitcoin Payments
PUBLISHER: Nikkei Asian Review
COMMENT: This is good news for the cryptomaniacs. Another reinforcement on this very issue by Bitconnect: “The announcement of Bic Camera’s decision to integrate and accept Bitcoin payments was a nationwide sensation and it took Japan by storm. The effect of it was equivalent to a Walmart or Best Buy in the US accepting Bitcoin payments at their physical stores. Videos of consumers purchasing electronics at Bic Camera chains were trending in most social media platforms”. Great news. Because with more serious companies jumping on the cryptocurrency trend, The War between businesses and the government will become tougher. And about consumers posting videos about it, here’s Jon Southurst, a Bitcoin journalist, releasing a footage of customers using the Bitcoin payment system at Bic Camera (Tokyo). Read this. Share this.
HEADLINE: Europe’s Central Banks Are Starting to Replace Dollar Reserves With Yuan
COMMENT: The dollar is now about to get weaker and weaker as tensions between the US and other nations soar. USA sanctions on Russia for example, disrupted a 5 billion euro loan deal in Italy recently. Venezuela already got hit in the face not too long ago and 13 Chinese companies were also hit in the latest “US delivery”, because of North Korea issues (which indirectly hits China’s economy as well). With so many tensions involving the US, that can’t be good for business. There are options. European Central Banks know that China is the world’s 2nd largest economy (wait, who doesn’t know that?!), and that they have a real shot at winning the AI War against the United States. If China manages to win the AI race, it will become an impossible economic force to beat (which brings us to THE REAL THREAT of Artificial Intelligence). Mark Cuban already said that the 1st TRILLIONAIRE in history will be an AI entrepreneur. Therefore, replacing dollars with the Chinese yuan is a good bet as you can see. Make sure to read this.
HEADLINE: We’re Less Likely to Collaborate in Bad Economic Times
PUBLISHER: Harvard Business Review
COMMENT: Wake up to a hardcore truth: people helping people is already a difficult thing to see in society nowadays, but put economic pressure on them and you’ll see almost NO ONE caring about the next guy. This research just proved the obvious. Because when things get hard, everyone tries to fulfill their own needs. That’s the true problem with all of us facing an economic crisis: Everybody is running life in “selfish mode”. Sadly, it’s the truth. This is why smarter people will understand why this post is connected to this one.
HEADLINE: Tech Giants Are Paying Huge Salaries for Scarce A.I. Talent
PUBLISHER: The New York Times
COMMENT: Read this.
HEADLINE: Whitney Tilson to Shut Hedge Fund After Sustained Poor Returns
COMMENT: Big News (as you can see from the flood of news coverage). Once again the financial crisis is knocking on the door of huge hedge funds, which SHOULD put people in “red alert!” mode because it means the global economy is not….well…pretty. However, that’s not what I’m seeing lately in the market. Very few people are fully aware of what’s coming. Forget hedge funds returning hundreds of millions of dollars to customers, top hedge funds even predicting how the economy will crash, and all the other apocalyptic facts involving the media, ads, fraud, robots and more that are now a reality to businesses. Why worry? Let’s just watch some cat videos.
HEADLINE: South Korea Will Require Real-name Crypto Trading
COMMENT: Why share this? Because a remarkable capitalist country like South Korea making this kind of move on crypto trading marks the beginning of persecution by democratic countries on the crypto world. Bitcoin, Ethereum Litecoin and other serious cryptocurrencies are giving ordinary people FINANCIAL HOPE, as you can see next: “Korean people can dream a happy dream that we’ve never been able to in South Korea, thanks to cryptocurrencies. I might be able to buy a house in a country where it’s very hard to buy a house. I might be able to live a life doing something I want to do. I might be able to take a breath. Please don’t take away our happiness and dreams that we could have for the first time living in South Korea.” (SOURCE: Quartz). Why is that happening? Can you guess? Because of a simple reason: GOVERNMENTS and BANKS are playing against the people. They don’t want people leaving the corrupt economic machine that feeds them, getting richer and therefore paying less tax (link #1 / link #2), and creating disruptive businesses that can replace them. It took a few programmers (some believe satoshi nakamoto is a team of professional programmers) or maybe just one genius armed with a programming interface to make the whole banking system completely useless, disrupting everything. But the government will use “the money laundering excuse” to bring in regulations, when money laundering has been happening for ages in the current corrupt system. Wake up. Because now South Korea just opened the door of excuses to other democratic nations, giving a green light to start the persecution on cryptocurrencies. This is why I said the following a while ago about investing in cryptocurrency: “You have a window of opportunity. Limited time to act. Because very soon the government will try to shut it down because it doesn’t have control over it”. Told ya.
HEADLINE: Tiny Company Soars on Speculated Move into Bitcoin That’s Likely False
COMMENT: I’m all in when it comes to defending cryptocurrency and blockchain, but this is a very good example of how volatile the market really today is in practice. Just because of a few pieces of information and tweets, Future Fintech soared 200%. There’s no security and trustworthiness anymore in today’s market.
HEADLINE: Germany’s Strict New SM Hate Speech Law Claimed Its 1st Victim
PUBLISHER: Business Insider
COMMENT: Get ready to get your content deleted. Do you think all these big social networks have the manpower to monitor hate speech 24/7? Not even close. Obvious consequence: social media companies will choose to protect themselves without looking. No one will consider double-checking your content if they’re about to get hit with a €50 million fine within 24 hours or 7 days on a daily basis. Why use the time of their employees for this? It costs too much money. Especially if the amount of content being produced is about to increase like never before(!). Expect this to expand to other countries very soon as economic pressure arrives, putting people against each other on social networks and increasing “hate speech” (something very subjective). Therefore, think very carefully before considering putting any effort, time, and money into content specifically crafted for Social Media.
HEADLINE: America’s “Retail Apocalypse” Is Really Just The Beginning
COMMENT: ANOTHER MUST-READ. Some monkeys say “there’s no retail apocalypse” going on but if you have this link and all the links in here to study, it gets a lot harder to sustain that “no retail apocalypse” argument. Sometimes people seem to forget that The Market is a huge ecosystem and there are many things interconnected. If one thing starts to crumble, others will follow. It’s a domino effect. Today, there are serious business issues companies are facing with Advertising, Anti-business Laws, Bank debt, Massive Layoffs, International sanctions and more. It’s only logical that “apocalypses” would show up eventually. Because once the business environment is sick, there aren’t many places to run. But hey, you can listen to the other guys and go play with their unicorns as well. It’s a free world.
HEADLINE: The Brutal Fight to Mine Your Data and Sell it To Your Boss
COMMENT: THIS IS A MUST-READ. Bloomberg gives a glimpse about how the business world works in real life nowadays, and the annoying legal battles startups may have to face in order to establish themselves on the market. Just the legal arguments from both sides (Linkedin and HiQ) in this article already make it worth your time because although Linkedin’s lawyers are good, the counter-argument from HiQ is just awesome. Genius. One thing is for sure: there’s always some hope for startups. Read this.
HEADLINE: Mashable and Buzzfeed Are More Bad News for Online Media
COMMENT: OK, one more time: This is another piece of hard evidence that the market is about to experience a big financial crash. I already presented the MANY hazardous issues currently pumping The Media Apocalypse (ad fraud, adblockers, fake metrics, fake traffic etc). Then, as if that wasn’t enough, I talked about how companies are firing thousands of people globally…which is…not a very good sign. But you know, I like to feed my readers and customers with tons of information. So you can delight yourself with the harsh reality about the energy sector tipping us off on the next financial crisis as well. But that’s not all. I also proved how international sanctions are punching businesses in the face here and here. Then there’s the warning published by Top Hedge Funds, predicting how the economy will crash. Really nice stuff, I recommend you to read it. But wait, there’s MORE! Didn’t you know that The European Central Bank has over 4 TRILLION EUROS in toxic debt? And this is just one bank (for perspective, the GDP of the US is 4 TRILLION dollars). How many banks have toxic debt in the world? Well, I’ll let you check that out. Yes, yes, 2008 was just fourplay. So…great! There’s a very entertaining domino effect coming our way. Now, with so many reality-checks available at the cost of a click, this article below shouldn’t be a surprise anymore. There’s only one question left: who’s next?
HEADLINE: The App That Lets A. Huffington and Richard Branson Pick Your Reads
PUBLISHER: The Drum
COMMENT: Although this section is mainly to talk about milestones in the business space, I had to open an exception for this because this App is a very good resource to find more valuable links. Top CEOs, experts and senior professionals curating the best there is on the web about business, finance, marketing and more. Aside from the Pocket App, this is another must-have. Enjoy.
HEADLINE: How The Guardian Found 800,000 Paying Readers
PUBLISHER: The Drum
COMMENT: Customers are willing to pay for high-quality content. The Guardian has proved this to be true to the whole market by doing it through the hardest way possible: via donations. While other newspapers are betting on subscription models, letting readers access part of their content for free and the rest for a monthly or annual fee, websites like Wikipedia and The Guardian appealed to the heart of their readers. And it worked. Good news for all of us. So here’s the ultimate conclusion: Whether you’re a company or a non-profit organization, there’s still hope to grow as long as you’re doing very good work. It’s nice to see some good news for a change.
HEADLINE: Expect Fewer Great Startups If The FCC Kills Net Neutrality
COMMENT: READ THIS.
HEADLINE: GDPR Will Lead to A Scramble to Pass Off Liability to Others
COMMENT: There’s too much negative stuff permeating the global market because of the now famous GDPR. Some experts are shouting to the world that the GDPR + Adblock combination is a deadly combination for the media industry, banks could get hit in the face with a €5 BILLION fine because of GDPR, the CMOs warning of threats within martech infrastructure, GDPR giving a lot more market control to the Duopoly, European startups being unable to match their international competitors due to GDPR restrictions, and a lot more. And finally, with the violent fines that GDPR brings to the game, it’s only natural that companies will choose to protect themselves at all costs creating a stressful environment for businesses where everybody is watching their own tail. Unfortunate, but true.
HEADLINE: “We’re Giving The Business Away to Consultants”
COMMENT: Agencies are starting to feel the real heat since big consultancies entered the marketing game and now the fight seems to be getting tougher with some consultancies offering for free what agencies used to charge for year after year. This is a big hit for agencies. Because it’s the very same strategy Google used with its Google Analytics tool a few years ago. In case you don’t remember, Analytics tools used to cost companies around $30,000 to $70,000 per month which is why many websites didn’t have one in the old days (Google Analytics Premium is $150,000 per month, for example). That was the price to know all the massive data about your online business, that you now have via Google Analytics for “free”. But then, in November 2005 Google launched Google Analytics without charging anything from people, which instigated many questions in the head of experts and boosted Analytics adoption overnight (pag. 25 of PDF version). The thing is: nothing is truly for free. There’s an implicit cost companies are paying for Google Analytics’ free version: Handing over their analytics data to another corporation. That’s expensive. Because it gives Google the ultimate upper hand in the market, allowing it to know the analytics data of ALMOST ALL companies and websites in the world. Something far more valuable than $70,000 a month. That’s priceless information and a huge advantage over its competition. So just like Google, consultancies are about to do the same strategic move if agencies don’t watch out and react in time.
HEADLINE: How to Survive The Media Apocalypse
PUBLISHER: The Atlantic
COMMENT: Welcome to the reality no one wants to talk about: The Media Apocalypse. As a consequence of the dangerous duopoly, media companies are fighting each other for only 16% of all ad dollars available (the rest — 84% — sits with Google and Facebook). But that’s only the beginning for media companies because to make things worse, they have professional criminals engaging in ad fraud, they have a serious issue with adblockers which cuts the ability to reach customers in a better way, and they have big tech companies worsening professional marketing trackability by changing how a browser treats cookies. Quite fun for publishers and media companies, don’t you think? But let’s not forget that for these companies to bring a part of new business and subscribers, they rely on advertising on Facebook and Google. They spend part of the money earned in the 16% market share war, to boost content and adverts on Facebook and Google. But did I mention that Google Adwords is sending fake traffic to websites or the numerous Facebook’s metric errors? Interesting game, right? Well, now you have a glimpse of the reality companies are going through right now and why the Media Apocalypse is already here.
HEADLINE: Mark Ritson: Why You Should Fear “The Digital Duopoly”
PUBLISHER: Marketing Week
COMMENT: READ THIS.
HEADLINE: Can Websites use “Tracking Walls” to Force Consent Under GDPR?
COMMENT: A VERY INTERESTING READ! A must-read if you’re blindly trusting what government institutions are saying about the boundaries of GDPR. This is why independent companies need to exist, to double-check subtle traps, inconsistencies and other negative points in the law coming from the government that can harm businesses and how we all do business. Even “reliable” sources these days can’t be trusted. Well done, PageFair. Thanks for the warning.
HEADLINE: The Booming, and Opaque Business of Dark Web Monitoring
PUBLISHER: Vice (Motherboard)
COMMENT: Do you want to see how companies are monitoring the Dark Web on a daily basis in order to prevent scandals and protect their customers’ data? Read this.
HEADLINE: The Times: No More Than 10 Global News can Have A Paying Audience
PUBLISHER: The Drum
COMMENT: Smart brands are jumping into paywalls because giving away free content all the time is not a sustainable business model. With all the massive competition from all over the world, creating high-quality content is standard procedure if you want to get people’s attention and be considered a real player. But it takes time, money and energy to do it, which his why brands are now shifting to a “pay-to-read” model. Nothing new here. But in this article, there’s a valid point: will smaller brands be able to support themselves via paywalls once they don’t have the same audience size? Probably not. But there’s a possibility: to charge a lot more for one single piece of content. Because thanks to the imminent global financial crisis, the market will shrink far more aggressively than in 2008 and companies that produce great content, will “isolate” themselves behind a hard paywall. Almost all high-quality information will be behind one. Therefore, people will pay more money for one piece of content if it helps them in this new chaotic market. True value counts far more than audience size. If someone has the cure for cancer, it doesn’t matter whether it was sold to anyone else before you’re about to buy. You’ll buy it anyway.
HEADLINE: Israel’s Ailing Teva to Cut 25% of Global Workforce in Recovery Effort
PUBLISHER: The Times of Israel
COMMENT: It’s seriously funny whenever I hear things like “the Market is OK” or “there’s no financial crisis coming”. It feels like I’m talking to a 5-year-old. Just in the last 3 years, IBM fired between 18,000 to 25,000 people in the US, Cisco fired 20% of its global workforce (14,000), Volkswagen fired around 30,000, Microsoft around 18,000, General Electric fired 12,000, HP fired around 28,000 to 33,000 people, and lately, Ford announced to cut 10% of its global workforce (around 20,000). Now, this is only the result of 7 companies which totals almost 150,000 people already. Seven companies. Seven. I’m not even mentioning other HUGE examples like Chinese factory replacing 90% of its human workforce with robots or The Retail Apocalypse List, or Banks about to exchange 50% of its UK workforce for robots, or layoffs in other less-famous large, medium and small companies all over the world. Oh yes, and now Teva. But you know, maybe there’s no financial crisis coming, right? Let’s all relax and continue playing with our unicorns. The market is OK.
HEADLINE: Why Being Great at Your Job is Harder Than it Used to Be
COMMENT: A very good article on how today’s market is shifting so fast that no one can claim for too long the “Awesome at Work” title for themselves. This is a harsh reality we never tasted before in business, where you fight and fight using all your resources, time and money just to accumulate knowledge after knowledge that will probably be outdated in less than a year from now. One more reason why employees are demotivated and students are not as excited as companies expect them to be. Read this.
HEADLINE: The Bitcoin Whales: 1,000 People Own 40 Percent of The Market
COMMENT: This article isn’t here because of those who invest in Bitcoin, no. Instead, it’s here to show you how manipulated this whole thing can get if few people decide to take some hazardous actions with their Bitcoin, hitting the market in the face practically overnight. Whenever there’s high concentration of wealth in the hands of a few, nothing good usually comes out of it. But aside all that, this is another red alert to worry about. The global economy is shattered. Top financial experts have been recently warning all of us that a Market Crash is imminent, The European Central Bank is buying A LOT of bad debt which obviously has a domino effect on the global economy, Quant Funds are struggling to make money because almost everybody in the financial industry is using computer-driven bets to operate in the market, the on-demand economy is a bubble about to burst and there are no jobs for everyone (mathematically speaking). Put everything together and add the Bitcoin Whales and you’ll realize how the whole market is sustaining itself by a few strings. A few strings that can rip any time, unfortunately. Is Bitcoin a good bet? Oh yes. But don’t think for a second that the global market won’t crash and Bitcoin will save the day because that’s an illusion.
HEADLINE: Bitcoin Transactions Aren’t as Anonymous as Everyone Hoped
PUBLISHER: MIT Technology Review
COMMENT: Bitcoin is definitely not perfect(!), especially when we’re talking about anonymity. This article shows some realities that few know about, like merchants leaking payment information and allowing those with a little more knowledge to track you through your purchases (why do you think hackers prefer to mine Monero?). Check this out.
HEADLINE: A Lack of Cybersecurity Talent is Driving Brands to Use AI Against Attacks
PUBLISHER: MIT Technology Review
COMMENT: With few incentives to become a good hacker to later protect a company, people aren’t putting enough effort into studying cybersecurity properly. Like said in this article, there will be a global shortage of two million cybersecurity professionals by 2019. Part of it is because professionals indeed need the proper skills to be considered a “cybersecurity professional” and to know what they’re doing, but the REAL REASON is because of lack of incentive to become one. Whilst bad hackers can make 5 MILLION per DAY, good hackers gain very few rewards from employers in exchange for their work. Don’t forget that good hackers need to monitor several points of a company’s cybersecurity in order to protect it, but one security flaw is enough for a bad hacker to succeed.
HEADLINE: The New York Times is Now Available as a Tor Onion Service
COMMENT: Remember what I said in the Business Article #68? Well, it looks like this may become a new business trend. Although The New York Times is doing this because it knows many of its readers are persecuted journalists (who avoid browsing the normal web to protect themselves), citizens of an oppressive government that blocks people’s access on the internet, or privacy-first individuals, this is in the end about one thing: REACH. Companies are having a hard time reaching their customers, and users are becoming more tech savvy now and blocking tracking mechanisms (and Apple is helping them), forcing businesses to test new ways to reach people. If anyone with U$1000 can track you using Mobile Ads with a little expertise, if criminals are leaving offline activities to work online because it’s simply more profitable, if cybersecurity experts prefer to install Adblock software instead of an Anti-virus, and if your anonymized data can be deanonymized to identify you, HOW do you think users will choose to access the web? Via Tor + VPNs, of course. Therefore, smarter companies know that they have valuable users, who are probably customers, navigating in stealth mode.
HEADLINE: McKinsey: Obesity Costs Global Society 2.0 Trillion a Year
PUBLISHER: Consultancy UK
COMMENT: One of the greatest skills a CEO can have is the ability to connect the dots in the market, that may seem completely unconnected to many. McKinsey pointed out how obesity is actually giving problems to the market in a very concise and precise way through this article, shedding some light on the issue. Just think: if employees are becoming obese then they have more health problems than the average joe which may obviously force them to get a leave from work or take longer breaks, dropping the overall productivity rate of a company. These insights when brought to a countrywide perspective, become a massive problem for businesses.
HEADLINE: The Running List of 2017 Retail Apocalypse Victims
PUBLISHER: Retail Dive
COMMENT: This is the link you show to the monkeys who say: “There’s no retail apocalypse happening”. There’s a HUGE list in here. It’s probably one of the best resources on the internet on this subject, with all brands currently involved in the Retail Apocalypse, and how many stores are closing, for what amount of money they’re selling their brands, to whom they’re selling to and more. Enjoy.
HEADLINE: Top Hedge Funds Predict How It All Will End
PUBLISHER: Zero Hedge
COMMENT: Just read this.
HEADLINE: New Law Firm Seeks would-be Gov’t Whistleblowers
PUBLISHER: Ars Technica
COMMENT: This is interesting. A legitimate business putting an online version of their brand in the Dark Web to reach whistleblowers. Maybe in the future, thanks to the massive number of cybersecurity problems internet users have been facing, normal users accessing the Dark Web will also become the norm, making the Dark Web a “standard channel” as well for brands and customers. Who knows?
HEADLINE: What is the IP Act and How Will it Affect You?
COMMENT: The UK Government will now have eyes on your online activity almost in REAL-TIME! Also they want internet communication companies to stop using encryption whenever possible so they can follow internet users more easily. Although they’ll need a warrant, The NSA and Snowden case proved that trusting the government is not a smart idea (regardless of the country). We all know that corrupted government agents are present, and now, according to the law, these bad agents can OFFICIALLY allow hacking by law. Citizens may be a target of indefensible hacking activity because of this law, since all you need is a corrupt government agent to make violation of privacy, official.
HEADLINE: Banking Sector Will be Ground Zero for Job Losses from AI and Robotics
PUBLISHER: The Conversation
COMMENT: The consequences of AI and Robotics are coming first to the banking sector, because banks have huge loads of high-quality data to feed AI systems allowing them to evolve really fast and with precision. The better your data, the better your AI-driven system. Your A.I. is only good if your data is good, and banks have very good data on their customers. And since the market is about to crash and experience a new and global financial crisis, cutting costs quickly is obviously a very interesting option, and A.I. and Robotics do just that. By the way, a few precious and complementary links you must check out from The Guardian in this article: 2016: The Year A.I. came of Age, Robot Revolution: Rise of ‘Thinking’ Machines could exacerbate Inequality. And 5 Jobs Robots will take first from Shelly Palmer, major influencer.
HEADLINE: New European Rules Will Open Up Retail Banking
PUBLISHER: The Economist
COMMENT: Financial data can really define a person to a third party, removing privacy completely, and banks are now putting your data into strangers’ hands. Although you do have to give explicit consent, the probable scenario is customers having their relationships with banks a bit easier and maybe fee-free if they allow access to their financial data by banks and 3rd parties. Then some shady regulations benefiting banks in this subject may be thrown at customers’ face in the future by the government to make things easier. That’s how the world actually works (or do you have any doubts?).
HEADLINE: All You Need to Know About China’s Sanctions on North Korea
PUBLISHER: South China Morning Post
COMMENT: Welcome to more consequences of this “International House of Cards” scenario. From this SCMP’s article, you can notice two things: 1) China did all latest sanctions just to make Washington “happy” (politics); 2) Nevertheless, businesses were harmed because of this (Feng’s seafood business is an example). As a result these businessmen will not spend much with other businesses, buying less and choosing to stay only in survival mode to avoid further problems. Once again, sanctions messing things up.
HEADLINE: Russia Sanctions Disrupt Italian Bank’s 5 Billion Euro Loan Deal
COMMENT: This is a very practical example of major consequences involving sanctions. As you can see, one “tiny little sanction” from the US on Russia affected a LOAN DEAL of an ITALIAN bank. Domino effect. Therefore, entrepreneurs and businessmen who were about to get a loan from the bank to invest in their businesses, suddenly are left with empty hands because of a….sanction. Consumers who were about to get a loan to buy goods and services (from businesses obviously) are also hit indirectly by a sanction. One single sanction can do a lot of damage in today’s globalized economy.
HEADLINE: Japan to Impose Additional Sanctions Against North Korea
PUBLISHER: Live Mint
COMMENT: Sanctions War. This is where the market is going. When things start to go out of hand politically, countries impose sanctions on one another. The problem is that this is a BOMB to the market, changing how businesses operate practically overnight. Mark this sanction, because other sanctions from other countries are also taking place. And when you put all of them together, you have a very ill market for businesses and entrepreneurs.
HEADLINE: U.S. Imposes First Economic Sanctions Against Venezuela
PUBLISHER: Miami Herald
COMMENT: The reason why I’m sharing this is simple: This cannot escalate to THIS. Because take a look at how much the US relies on Venezuela for oil imports in the Gulf Coast. Interesting. Venezuela is responsible for 10% of US oil imports. But that’s not the actual problem, so where’s the real problem? Follow my lead. I’m assuming you already know that Trump has a history of increasing sanctions if the country doesn’t shift its actions, but if sanctions are also making oil prices rise then all global markets take a hit as consequence. For example, since America has a lot of influence in international markets, it can “forbid” other countries of dealing with Venezuela (remember Trump’s threats towards China because of North Korea?) resulting in fewer oil brands globally, which would obviously increase demand to these remaining oil exporters which ultimately, would raise the price of oil globally. Bad Domino effect. This is why this is important. A few sanctions can change the whole economy really fast because oil price changes have a heavy impact on the economy.
HEADLINE: China to use ‘All Means necessary’ to Fight Trump ‘Protectionism’
PUBLISHER: The Washington Post
COMMENT: Do you have any idea of the real amount of US products that are part of americans’ everyday lives and that are Made in China? No? What about the 2.6 MILLION jobs that exist just for dealing with exports to China? The consequences of a US-China Trade War to both of these countries alone is already devasting, but the global market will also take a hit since we’re in a very interconnected world, putting the global economy under pressure whether we like it or not.
HEADLINE: Banks Are Scheming To Dominate A Future Cashless Society
PUBLISHER: Zero Hedge
COMMENT: Visa is giving away $10.000 to food service owners via its Cashless Challenge. Several countries are going cashless, removing ATMs, limiting purchases in cash and more. That’s cute. It’s like we are all surrounded by monkeys who forgot about the 2008 crisis, giving to the responsible actors of the 2008 chaotic events more power over people’s money like never before. Sometimes we overestimate how smart people are. Go cashless!
HEADLINE: 5 Top Financial Experts Are Warning That A Market Crash is Imminent
PUBLISHER: The Economic Collapse
COMMENT: Whenever you see “A Hedge Fund is returning HUNDREDS of MILLIONS of dollars to customers”, you know that a HUGE financial crisis is about to explode. HUGE. Seriously, there’s NO OTHER warning more obvious than this one. How can a Hedge Fund that manages this amount of cash, gives up serving its customers like that?! Short, harsh answer: Because the Market is about to experience an ‘Iminent Calamity’. Serious businesses obviously won’t take people’s money if they cannot help anymore. The board is broken. There’s no move you can make that will get you good results. Therefore, your best move is to cash in your chips and leave the game while you still have a chance.
HEADLINE: 40+ Commerce Startups Using AI To Adjust Pricing, Track Behavior, Etc
PUBLISHER: CB Insights
COMMENT: If you want to know what A.I. startups are booming in the commerce sector, read this resource. Here you’ll find all the best companies. Enjoy.
HEADLINE: 80+ Companies Using AI To Secure The Future In One Infographic
PUBLISHER: CB Insights
COMMENT: Massive resource list on top AI-driven cybersecurity companies for those who are seeking preventive digital protection (internal and external threats). Several areas are covered: Mobile Security, App Security, IoT Security, Automated Security, Anti-fraud, Predictive Intelligence, Anomaly Detection, Deception Security and Cyber-risk Management. Many great and serious businesses here, if you do your research. Enjoy. Great work by CB Insights.
HEADLINE: Google, Baidu, Intel, Apple In A Rush To Grab A.I. Startups
PUBLISHER: CB Insights
COMMENT: A MUST READ. This is a GREAT resource showing how most major companies are putting everything they got into buying the best A.I. startups who are shaking up the market. This clear, aggressive behavior that these companies are making proves that those who acquire stronger and better A.I. infrastructure WILL dominate in the next 3 years in business. With the right A.I. acquisitions, companies can fast forward their progress in YEARS. For instance, Google’s acquisitions were very precise: API.AI (now Dialogflow) for chatbot building which is a cheap and essential tool for companies to cut costs in several areas like customer service, DeepMind which is a massive artificial brain used for many things and Moodstock for visual search. All very important areas making the headlines of business today. Google made some powerful core upgrades in months just through these acquisitions. Therefore, this “Race for A.I.” trend is not happening just because of companies wanting to stay competitive, but because they NEED to do this in order to survive.
HEADLINE: 7 AI Chatbot Startups Giving Technology a Voice
COMMENT: There are powerful and once again, RARE chatbot startups in this article that can help your business in many ways, regardless of your chatbot needs and projects. Just take a look for yourself.
HEADLINE: 7 Startups Giving Artificial Intelligence (AI) Emotions
COMMENT: This is a valuable article with a few unique startups that may help you in analyzing data, giving your business one more layer of customer insights but this time, involving emotions. Knowing how your customer is feeling is a way more powerful feedback for businesses than most standard metrics (except sales of course).
HEADLINE: German Plan to Limit on Cash Transactions Met with Fierce Resistance
PUBLISHER: The Guardian
COMMENT: Germans, smart people. They understand that a cashless society means actually losing your privacy. Strange people sniffing around your financial records. Besides that, another consequence is having all your money trapped in the bank as a result of bad bank administration, which is the most common thing since banks are buying debt like if it were M&Ms. Cash protects citizens because it not only allows anonymity, but it also makes you independent of stupid corrupt systems who may lock your bank account overnight because of their mistakes, leaving you, the OWNER of the money…cashless.
HEADLINE: As War on Cash Escalates, Cash Lovers Fight Back
PUBLISHER: Wolf Street
COMMENT: Nobody wants their privacy in the hands of the government and banks in a smarter society. Japan is another country fighting the War on Cash because they can foresee what a cashless society can become in the future. All eyes on what you’re buying, what’s on your diet, etc. Who wants this kind of personal data in the hands of corrupt parties like them? No one.
HEADLINE: Things Just Got Serious in Europe’s War on Cash
PUBLISHER: Wolf Street
COMMENT: The War on Cash is a nasty government agenda to control people’s money and to destroy our privacy, seeking surveillance on every commercial transaction made by society. The many ridiculous excuses to support this campaign, like “corrupt people use cash for criminal activities”, makes zero sense since through digital means criminals do the very same thing. But if you need proof, just pick your favorite: Bank hacked? Paypal hacked? Bitcoin wallet hacked? Criminals moving money digitally? The War on Cash is just an attack on privacy. But at least you can extract one business lesson from this news: Every financial/commercial transaction is eventually going to be digital whether you like it or not. Therefore, start thinking about how you can do digital payments better and faster than competitors. QR codes? Mobile Payments? Bitcoin? Make your choices.
HEADLINE: The ECB Morphs into the Mother of All “Bad Banks”
PUBLISHER: Wolf Street
COMMENT: Just have a look at the amount of GARBAGE The European Central Bank has bought lately. Now, with 1/4 of its assets being pure JUNK what do you think will likely happen to Europe soon? MASSIVE Bad Domino effect. Accounts frozen, huge financial crisis, bank runs, bankruptcies and more. Because don’t forget the numbers: 4.23 TRILLION euros. But 1/4 is just “assets” made of garbage. There was an event back in 2008 in which big banks couldn’t pay their bills. Remember what happened next? Lots of fun stuff. Just check out the movie/documentary Insider Job with Matt Damon.
HEADLINE: Leaked: EU Plans to Freeze Deposits to Prevent Bank Runs
PUBLISHER: Wolf Street
COMMENT: One more resource proving how banks and governments may steal your money overnight, using the weak excuse “banks need to be saved to prevent a financial catastrophe” as an argument. But smarter minds aren’t fooled by this. Investors in Europe are now withdrawing money from banks and buying gold, and storing all the gold in PRIVATE vaults. Gold is money that banks and the government can’t control once it’s in your hands. That’s the level of trust banks deserve nowadays. Wake up.
HEADLINE: EU Proposes Account Freezes to Halt Bank Runs
PUBLISHER: The Maven
COMMENT: This is why you must not trust the government nor banks. They manage things poorly, and as a result it’s you who ends up paying the price. And by the situation of today’s banks, with many of them buying massive amounts of debts that won’t be paid back, it’s you who needs to worry. They may lock your money away sooner than you expect. Find assets to allocate your business’ profits as much as possible. DO NOT leave your money in the bank.
HEADLINE: What Happened When I Moved My Company To A 5-Hour Workday
PUBLISHER: Fast Company
COMMENT: This is a lesson for many companies out there, that you must treat your team, your employees, those responsible to help you take your business to the next level, RIGHT. There’s no difference between a customer and an employee. Both are humans. Both deserve the best from your business. You should do as much as possible to make both sides as happy as possible. Because when you treat people right, and when you really care, you get impressive results.
HEADLINE: New Law could Criminalise Uncovering Personal Data Abuses
PUBLISHER: The Guardian
COMMENT: Weaklings from the government are putting their paws in another area again, making things worse for businesses and society once more. Businesses also rely on research involving personal data abuse. A small business can discover if a large company is “cheating” in business through personal data abuse in order to gain unfair advantages in the market, for instance. This is the kind of law that centralizes what should be decentralized, blocking individual, neutral actors from uncovering problems.
HEADLINE: Amazon Plans to Check Up on Your Price Checks
PUBLISHER: Naked Security
COMMENT: This Amazon’s patent shows how businesses are putting lots of effort into shutting down competitors, especially if they’re interfering in points of sale. Changing prices with A.I. in real-time is also something that is going mainstream to avoid competition. One last point: this also gives a wake-up call for people who use business-provided public WiFi, proving that nothing is truly free.
HEADLINE: 90+ Market Maps Covering Fintech, CPG, Auto Tech, And More
PUBLISHER: CB Insights
COMMENT: Are you a Consultant? Entrepreneur? CEO? Investor? Then there’s no doubt you’ll find value in this MASSIVE article filled with Market Maps from SEVERAL industries. Maybe you can find new businesses that you can track, that can help you in your end game, or new players that may disrupt your field eventually. Definitely one of the best resources on Market Maps. Have a nice homework.
HEADLINE: Meet The Crowdfunding Consultants: ‘We Live or Die by Success’
PUBLISHER: The Guardian
COMMENT: If you’re not a master in crowdfunding there’s now consultancies that can guide you to make what you want in days. Through surgical expertise, they can do a crowdfunding campaign that can raise the amount of money necessary for your next project. Check the highlights. Check the companies (some are here on the resource page). Check the article.
HEADLINE: Sell Your Personal Data for $8 A Month
PUBLISHER: MIT Technology Review
COMMENT: Although I myself don’t like giving away my personal data to companies, I’m always in favor of testing out things first before I have an ultimatum about it. All big companies like Google, Facebook, Twitter and many others make you the product, without giving you something in return. Now, you can sell the data of your own business social media accounts and then later “buy it back” to see the insights you can find on your own. All these dots connected can tell you a lot about yourself and your brand that not even you know about. Examples: what you have been sharing, consuming, how this connects to buying stuff online for you etc. At least here you can look behind the curtain and discover valuable insights in exchange for cash.
HEADLINE: DMCA’s Locks Allowed A Company To Delete A URL From Adblock Lists
COMMENT: This is the type of article you should be aware of if you’re in business and marketing these days. Companies are using DMCA notices (the 1201 in this case) to remove URLs from Adblock lists. Why is this important? Because it shows how the INDUSTRY is really working behind the scenes in the real life, and why factors like the law are being used to fight back adblockers instead of trying to provide a new creative, non-annoying marketing solution. I bet you never taught that Copyright laws could be stretched that far, right?
HEADLINE: DMCA’s Locks Allowed A Company To Delete A URL From Adblock Lists
PUBLISHER: News & Tech
COMMENT: Here’s some hardcore truth: Almost ALL high-quality publications WILL become paywalls very soon in today’s market. With lots and lots of companies doing massive layoffs, and many of those who were fired becoming online entrepreneurs to avoid the corporate world, content is being pumped online like never before creating chaotic noise. Add that to the fact that laws like GDPR will be constraining the use of marketing data, making brands’ attempts to reach customers a lot harder thanks to generic and subjective interpretations. As a natural consequence, high-quality brands are shouting: “Hey you know what? Do you want to continue reading this high-quality content that we worked really hard to produce? Then pay!”. Just check all major news publications like The Financial Times, The New York Times, The Wall Street Journal, and you can see this is not a joke. The market is FORCING serious companies to charge for what was once…free. The good news? Customers are willing to pay for content. Make a shift. Fast.
HEADLINE: The WAR on Cash
PUBLISHER: The Long + Short
COMMENT: There are SEVERAL reasons why you should read this. Several. End of Privacy with the financial industry overseeing ALL your money transactions. Personal financial security because suddenly your money can be 100% confiscated by the government or banks, thanks to their enormous stupidity in managing society and business putting us into another financial crisis and locking our bank accounts. For the smarter minds, this idea of “cashless society” is obviously a trojan horse. A way for governments to control/track you even more. It also imposes fees on your current wealth if every piece of your wealth stored in cash goes to the bank (and they use your own money to make more money). And let’s not forget that poor people are not always “qualified” to have a bank account in some cases. Therefore, Inequality will be worse and Privacy will disappear. Read this. And a complementary article is Why We Should Fear a Cashless World by The Guardian. Read both.
HEADLINE: The Golem Project Aims To Decentralize Internet and Computing
COMMENT: If you’re being held back because you lack the computing power to execute your project then this is something you might want to take a very close look. By using every single computer registered in its network, The Golem Project can give you the same computing power all giants of the market have. Very interesting stuff. Check the article, it may suit your business needs. Here’s Golem Network.
HEADLINE: The Pirate Bay is Hijacking Users’ Web Browsers to Mine Cryptocurrency
PUBLISHER: Business Insider
HEADLINE: By Reading This Article, You’re Mining Bitcoins
COMMENT: This is a very good resource by Quartz to learn how mining really works in the cryptocurrency realm. You can see just a few good highlights below. There’s nothing else to say. Just check out the article.
HEADLINE: Five ways work will change in the future
PUBLISHER: The Guardian
COMMENT: Very accurate article by The Guardian on how work will experience a massive shift in some core areas. With tech dominating our lives, economic crisis appearing every 10 years, and the younger generations wanting something different what can you expect? Read the article. The 4º change will cause a lot of problems to businesses, trust me on this.
HEADLINE: The 5 QR Code Basics Every Company Should Know
PUBLISHER: Fast Company
COMMENT: A subject that not many people are talking about even in the Digital Age. This is a short article with some good insights in case you’re wondering how to use QR Codes. And the expert interviewed is honest: “QR Code is not for everybody because sometimes your customer is not tech savvy”. But if you want to open your mind and see more business ideas with this, read 16 Ways QR Codes are being used in CHINA by Andreessen Horowitz. You’ll see Chinese people using QR Codes for identifying pets/elders, for sharing bikes, for gigantic billboards to promote a music app and up to checking the source and authenticity of foods and drinks in the supermarket. Obviously, the “tech savvy” advice mentioned before probably doesn’t apply to Chinese customers. And don’t forget that QR Codes have one powerful element: Curiosity. People always want to know what is behind a QR Code if the message is not clear.
HEADLINE: What’s The Worst That Could Happen With Databases Of Facial Data?
COMMENT: You see big brands like Apple embracing Facial Recognition Technology to use your face as a password. Seems awesome, right? But what are the real problems and implications behind the scenes? What if banks start using the very same method as authentication? What happens then, if hackers steal your face data from Facebook to trick these systems? Can you change your password? Probably not, except with plastic surgery. Here’s a truth true hackers will confirm: EVERYTHING is hackable. There’s NOTHING 100% secure. Protocols, the NSA, the CIA, NASA…everything can be breached. Therefore, there are many consequences to making biometric data mainstream and businesses need to think five times before storing facial data.
HEADLINE: “The Retail Bubble Has Now Burst”: A Record 8,640 Stores Are Closing
PUBLISHER: Zero Hedge
COMMENT: This is a red alert. By the numbers exposed by Zero Hedge things are FAR WORSE than 2008 and those telling you otherwise are either lying or living in The Wonderland. To make things worse, a few cute articles popped up lately on the web claiming that there’s no such thing as “Retail Apocalypse” happening. For this kind of “sunshine and rainbows” individual you can show him this pretty link (Retail Dive), this one (Fox Business), and this one as well (The Atlantic). Just as a warm-up for a discussion. So, what you need to think about next? Answer: “What is really going on in the market right now and how it will affect my business?!”. Remember: signs of a huge financial crisis are popping up a lot, experts are warning everybody, but it’s your job to spot the warnings and take action to avoid the chaos that is surely coming.
HEADLINE: Banks Could be Stung for €5bn Under GDPR
PUBLISHER: The Register
COMMENT: A short article that shows that not even Banks are prepared for GDPR. A danger that many businesses need to be aware because its fines are absurdly high, being able to force almost any company to file for bankruptcy overnight.
HEADLINE: Bitcoin: Hackers’ ‘Anonymous’ Currency
COMMENT: Bitcoin is now very very famous but this doesn’t mean it was designed to support strong anonymity. I see many people buying Bitcoins to “hide their cash from others” for instance, but why do you think hackers are exploiting Microsoft IIS Server to mine Monero? It’s thanks to the disinformation I saw online that I’m sharing this because this is very “basic” knowledge. (And yes, I got the irony because of Breitbart’s controversial reputation, but this article is short and accurate, which is what people love these days).
HEADLINE: Why Economic Incentive May Lead to the Failure of Bitcoin
COMMENT: VERY INTERESTING article! SecureList explains several possibilities where Bitcoin may fail because of bad agents in the system. If you like the Bitcoin subject, you’ll enjoy reading this for sure.
HEADLINE: Quant Funds: “We Need More Suckers At The Table”
PUBLISHER: Zero Hedge
COMMENT: The market is a living organism and one very special part of it is INVESTMENTS. Since computers started to be used by hedge funds high-frequency trading (HFT) was the new kid on the block, making investment moves that we humans could only dream of since it takes sometimes milliseconds for a computer to make a BUY/SELL order based on financial data. The problem is, once EVERYBODY starts using HFT there’s not much “dumb money” out there and all volatility is lost because all computers are operating based on the same speed and almost the same data. There are no humans making mistakes anymore so others can profit from their mistakes. As a consequence, hedge funds are seeing very low margins lately. Now here’s the real problem: if a computer starts a selling chain based on wrong (or unusual) data, the whole market can experience a financial meltdown in seconds thanks to HFT. Seconds. Because they also end up tracking each other’s moves to make their own moves. If your computer is following Warren Buffet’s moves in the stock market, wouldn’t you at least copy some of his moves? Now we’re just seeing low volatility. But a “small crash” can be maximized many times in a matter of seconds thanks to algorithm-driven hedge funds because no one wants to be the last idiot who didn’t sell his stocks in time.
HEADLINE: Common GDPR Myths, Debunked
COMMENT: This is a must read for those who aren’t sure about the whole misinformation circulating around the web on GDPR. Read this short article. Although I don’t believe that’s how the 1st myth will play out due to a few factors (like governments and companies running out of money). The thing is that once everybody is in a TIGHT financial situation, all those involved tend to only care about themselves, taking unexpected, unfair actions just to save their own little bellies. Also, with all the competition going on nowadays it’s not fanciful to believe that some companies will try to sabotage others with GDPR. If you really know all the dirt that happens in business, you wouldn’t be surprised either.
HEADLINE: Verizon Looks to Become Dominant Advertising Force
PUBLISHER: Business Insider
COMMENT: Would you let your ISP openly view your web browsing history in exchange for some goodies? That’s where Verizon is putting its new efforts now to fight the Google and Facebook duopoly. This shows that companies are fighting and fighting over your personal data more than ever before because without data, it will be REALLY HARD to sell a product in this vast sea of websites, apps and online distractions we all live today. Millennials for example, have little brand loyalty when it comes to Apps. Try to catch your customer in the gigantic internet every single month and you’ll understand why almost everybody is going after owning reliable personal data. Data makes sales easier. Data helps in making investments and business decisions. Which is why experts in the advertising industry are going nuts because of the ePrivacy Regulation. The world is huge. And all companies’ precious customers who pay the bills are just a tiny little spot in this interconnected world. Therefore, your web browsing history helps a lot in this mess. But how are people responding to all this? Answer: A VPN can stop internet companies from selling your data (Venture Beat). Companies want personal data. Customers don’t want them to have any personal data. Now what?
HEADLINE: The Best Defense is Attack: Eugene Kaspersky vs Patent Trolls
PUBLISHER: Eugene Kaspersky
COMMENT: FINALLY A VICTORY to the good guys! This is a real-life testimony of Eugene Kaspersky himself on how he and his lawyers fought some stupid Patent Trolls who were trying to steal money from Kaspersky. If you’re thinking about giving in to patent trolls just because it’s “the easier and less expensive route” for your business, then read this article and think again because patent trolls always come back to get more money from their “customers”. Don’t make yourself one. Fight them all.
HEADLINE: German Publishers are Joining Forces Against The Duopoly
COMMENT: There are those who believe that GDPR will come to haunt Google and Facebook, but they’re wrong. Businesses that get data from you directly when you use them won’t be in the aim of GDPR as much as those businesses who rely on third-party data that you never knew they had in the first place. So although Google and Facebook use their Terms of Service to get everything from you with your consent, a big known problem is PRIVACY. Google bought Waze, so now it knows where are you going all the time. Google also has Gmail, which many use for business and personal use. A famous company called Lavabit was forced to close its doors by the government because it built a seriously encrypted email that the government couldn’t spy on like Gmail (Snowden used to use Lavabit for email). Google knows what you don’t know, what you research about, what you want to buy, what you bought and more thanks to Google Searches (and maybe what you think..?!). Facebook knows your friends, where you go to have fun, what do you brag about, what do you complain about, who you dated in 2005, how you pretend to be cool on Saturday nights and a lot more. Germany got mad and wants to take back control. It’s ok to collect business-related data. But there’s always a limit. You don’t need to know which song I’m listening to or what’s my dog’s name to sell me a car.
HEADLINE: News UK Looks to Startups to Unearth New Sources of Revenue
PUBLISHER: The Drum
COMMENT: Do you think that News corporations looking for new sources of revenue is a good sign? Well, the last highlight below is a small hint to show that news publishers are struggling to make money in this “content is free” digital era where it’s way easier to find noise and false news than actual valuable content. The Guardian started asking for donations at the end of every article, The Financial Times is behind a paywall, The Wall Street Journal is behind a paywall. And News UK is looking at startups now. The market is giving you hints of today’s business reality and where it’s going. Pay attention.
HEADLINE: Bitcoin Users, The Taxman Wants to Know What’s in Your Piggybank
PUBLISHER: Naked Security
COMMENT: Some personal friends came to ask me about bitcoin and if investing in this “new thing” (as they called it) can bring them real profits. I always answer the very same thing to this question: “You have a window of opportunity. Limited time to act. Because very soon the government will try to shut it down because it doesn’t have control over it”. Although I do see MUCH value in cryptocurrency, and I don’t think of it as “a fraud” (like the bad loser at JP Morgan, Jamie Dimon), THE FACT is that governments AND banks will unite to block their growth somehow in the future. The World Economic Forum published a video and just pay attention to what Gillian Tett says from 02:22 to 02:45. To what do you think she is referring to at the 02:44 mark? Well, now you have the US government surrounding bitcoin to see how it can be controlled as well by the IRS.
HEADLINE: Bitcoin Tumbles as PBOC Declares Initial Coin Offerings Illegal
COMMENT: Raise your hand if you trust your government! No?! Anyone?
Anyway, you can see that one of the least democratic countries on Earth already have some nice measures for Bitcoin and cryptocurrencies in general, which proves that there’s only a window of opportunity in this space. Governments want to control everything and make businesses’ lives worse, by creating laws and regulations that assist them instead of the customer/citizen/entrepreneur. If you’re not feeding the government then it’s only a matter of time before they come.
HEADLINE: Kik CEO: Doing an ICO Is Our Only Way to Compete With Facebook
COMMENT: A reality that KIK’s CEO said recently is an ice cold bucket for many entrepreneurs: “ICOs are the only way to compete with Facebook”. He’s probably right. Nonetheless, I always have this belief that some unknown entrepreneur in his garage is building something that can disrupt things as we know it, putting a new technology in play like the blockchain technology. But in today’s business landscape, all the huge companies like Google, Facebook, Amazon and others are now blocking competition in core areas limiting growth and innovation for our society. What innovation has Facebook done lately? None. It copied all its latest features from Snapchat. Youtube is copying Musical.ly. So yes, MAYBE one of the only ways to compete now against giants, may be through ICOs. But I always believe there’s something else cooking in the oven out there.
HEADLINE: “Content Doesn’t Need to be Free” Digiday Editor in Chief says
COMMENT: One more reinforcement for brands to embrace paywalls. Like Brian Morrissey said: “relying solely on advertising is a failing model”. That’s because people’s attention is way too short nowadays and brand loyalty is very hard once the user/customer types what he wants, consumes the content you put effort, money, time and resources to create, and leaves towards the next content-free website. While on the Internet, the consumer chooses what website he wants to visit, what content he wants to see, and for how long he wants to consume that content. Attention alone doesn’t pay the bills. Brands now need to start cash in through paywalls if they really trust in the quality of their content. In an ideal world content would remain free, but thanks to the MASSIVE competition online and with user behavior becoming harder to track thanks to adblockers, VPNs, new laws, and financial crisis, the only way out for serious companies now is to charge pure hard cash from those who consume what you’ve been producing. Period.
HEADLINE: The Next Financial Crisis Is Not Far Away
COMMENT: This is A MASSIVE ARTICLE that you must read to better understand how everything is interconnected in this world. Besides A.I. cutting off jobs, low GDPs worldwide, massive layoffs, everybody using high-frequency trading getting low margins in return, World War 3 rumors and you still have to look to the energy sector. ALL this ecosystem together allows you to operate your agency, your corporation, or your solo businesss if you haven’t noticed by now. READ this. It’ll help you connect the dots faster allowing you to predict with more precision worrisome times coming your way. Remember: the more you can connect seemingly unrelated dots in the market, the better you are in business.
HEADLINE: Tony Robbins: 6 Basic Needs That Make Us Tick
COMMENT: Although this fits more in Coaching than in the Business section, this is A MUST READ for EVERYONE who is trying to go to the next level in life and business. It’s amazing how Tony Robbins was able to break down a human being to 6 core human needs. If you want to diagnose hard times in your journey faster, this is the perfect resource. By knowing all these 6 needs you’ll identify the sources of all your problems in seconds, which allows you to make necessary mind shifts that do get RESULTS. Ray Dalio said in a Tim Ferriss podcast that “happiness is meaningful work + meaningful relationships”. Well, you can bet that to unlock and achieve happiness in life and business, you just need to work on either one of these 6 human needs.
HEADLINE: What Influencer Marketing REALLY Costs
COMMENT: If you’re wondering how much a true influencer costs on social media for businesses this is a good resource for you. But always remember that the numbers are based on what a few agencies said, so there’s no need to take this as if it were the ultimate truth.
HEADLINE: EU Regulations Put AI Startups at Risk of Being Left Behind
COMMENT: A few months back a stupid CEO said to me that GDPR would only affect the likes of Google and Facebook. Well, that kind of statement can only reveal that he’s just a kid in business because it’s actually the other way around. Companies with third-party data will be the most affected ones. Plus there’s the factor that giants can withstand more lawsuits and fines due to huge economic power. Well, now here’s more to add to this discussion. This article is a reinforcement that startups have to deal with very strict regulations that don’t allow much competition in Europe. Big problem. Because for companies/startups today, one of the best ways to pick a fight with tech giants is through dark data, which is most of the times third-party data (GDPR’s favorite). So although having most of this data available online is good news, with strict regulations hope tends to fade away. Yes, you may have A.I., a great team, an awesome idea, and all the third-party data you need to build a remarkable business capable of fighting tech giants but you cannot properly execute your idea because of… regulations. That’s killing brands in the embryonic stage who have great potential to disrupt things. Besides, tech giants are spending over U$4 Million in lobbying nowadays, which is making them stronger so they can go international and dominate markets in foreign countries, like European ones. Indeed, there’s not much fair competition for startups who have to face this kind of regulations today.
HEADLINE: 24 Industries Other Than Auto That Driverless Cars Could Disrupt
PUBLISHER: CB Insights
COMMENT: This article has some VERY good insights. A few particular points like the Fast Food, and the Parking lot are the main ones that caught my eye because they really make sense (especially the fast food insight). With GM, Tesla and other car manufacturers putting driverless cars above all else, some industries will definitely feel a financial hit because humans always prefer easiness and comfort above everything else and many of the cited industries won’t be able to match driverless cars’ comfort levels. Check out this article. It really shows some market consequences that most are ignoring.
HEADLINE: Advertisers Warm to Amazon’s Increasing Ad Pitch
COMMENT: A new player has been showing its face lately in the ad industry: Amazon. From the highlights below you can see that some brands are happy with their ROI like in the Golden Era of Google Adwords. I personally heard (and read) experts in the industry using Amazon Ads and Pinterest Ads to cut through the massive online noise with considerable success. Amazon does have lots of buying-related data which makes it easier for them to pinpoint your ideal customers faster. Some companies seem to be experiencing this already.
HEADLINE: A Genius Hacker Explains How to Keep Your Business Safe From Hacks
COMMENT: THIS is how I met Walter O’Brien, the genius hacker interviewed in the video. Incredible entrepreneur, founder of Scorpion Computer Services. But although the name implies computer-related only services, Scorpion worked for many areas like: Nuclear Energy, Prison Administration, Air Force, NASA, SWAT, Hacking, Cybersecurity, Navy Seals, Personal projects etc. If you’re also an entrepreneur who likes learning about several subjects, if you love knowledge, then THIS IS A MUST for you. There’s almost no reading here, just a 16-minute video in which Walter explains how his genius-driven business works and the CRAZY projects he solved with his company because of his high IQ. Walter’s IQ is 197, the 5th higher IQ in the WHOLE WORLD. Einstein’s IQ was 160, just so you have an idea of the brain this guy has. Behind him, there’s also a team of other geniuses from different industries working with him in all kinds of crazy, almost impossible-to-solve projects. Check this out.
HEADLINE: Genius PR: Lessons From Walter O’Brien And ‘Scorpion’ (He’s Real!)
COMMENT: THIS IS A MUST READ. Seriously. Walter O’Brien, like mentioned before, is a genius with a 197 IQ, a hacker, an entrepreneur and the one responsible for creating a unique TV Show on CBS named after his business: Scorpion. This was his PR move to promote his business to attract new special talent (geniuses) because he knew that millennials are addicted to TV series, especially if it appeals to the intellect. There’s no need to oversell anything here. Just check the highlights below of his real-life projects, and watch season one of Scorpion. You’ll absorb tons of knowledge in hours. Yes, this guy REALLY is a genius. He has put awesome work with his TV show, and his company’s projects as you’re about to see. Very very rare entrepreneur. Period. Enjoy.
HEADLINE: Why Luxury Brands Are Putting Microchips in Your Clothes
COMMENT: Fashion brands are exploring RFID technology to shield themselves from counterfeits and to optimize stock management, by putting chips in your clothes and accessories. This article brings up a few interesting numbers and stats for business owners that show how efficient RFID technology is being in the real market. Big names in business are embracing it. Therefore, depending on your industry, it may be a very good solution to the same problems.
HEADLINE: Google’s Firing of Anti-Diversity Memo Writer Has Ignited a Culture War
COMMENT: Somehow there’s still those who believe that big tech brands are neutral, politically. Well, this is here to argue otherwise. The truth is that every brand has a political view because they’re run by PEOPLE and people always position themselves. Brands can stop doing business with you just because of what you believe/represent. Therefore, always be straightforward with what you represent so you can avoid wasting time of your lifespan in the future with the wrong companies/partners.
HEADLINE: Here’s How You Can Send Money to a Friend Via Twitter (in France)
COMMENT: Innovation. Using Social Media to wire money was a great idea. With many professionals, CEOs, journalists, and businessmen tweeting all the time why not allow them to pay someone there as well? Genius idea.
HEADLINE: The $8,000 Mistake That All Bloggers Should Beware
PUBLISHER: The Content Factory
COMMENT: Are you a professional blogger? Then this real-life story of The Content Factory is a MUST READ. This shows how an online business had to fight a Copyright Troll, over a stupid image that practically had no value at all. Copyright monkeys are everywhere. There was this famous “law firm” called Righthaven which got famous because of its Copyright Troll business model (WIRED), buying rights to other people’s content just to shoot lawsuits on businessmen who don’t yet have much cash to fight back in court, forcing them to settle down for smaller amounts like The Content Factory did. The business world is full of monkeys. Always remember that, friend.
HEADLINE: The on-demand Economy is a Bubble—and it’s about to BURST
COMMENT: Brand Loyalty. Quartz reported the harsh truth with PRECISION in this article about the on-demand economy. The reality is that although companies like Uber and Lyft have been exploding, they’re burning cash and Uber lost its war in China. Similar brands face the brand loyalty problem, because as stated by Quartz, customers don’t care whether they get food from one brand or another. This is another very good read if you are an investor or entrepreneur.
HEADLINE: Hackers Stole My Website And I Did A $30,000 Operation To Get It Back
COMMENT: Have you ever woke up to realize that your online business is being sold on Flippa (place to buy websites) without your approval? Well, then read this real-life story. This shows how you’re probably all alone when a hacker steals your website. The company hosting your site may not be of too much help at all, neither other companies and institutions that you expected a friendly hand. The FBI got involved here. Make sure to read this if you own a URL you care about, whether it’s your business or just a hobby.
HEADLINE: The Job Market: A Game of Musical Chairs Over Hot Coals
PUBLISHER: The Huffington Post
COMMENT: Did you know that even if you do get a job you may live in poverty nowadays? Or that pursuing tech, science and other trendy areas won’t make much of a difference? This is a remarkable article proving through hard data that the job market is just a huge mess, and just because you’re in tech for example, it doesn’t mean you’ll get a job. Being unemployed now is no longer a direct consequence of you not going after a job in today’s world. Technology plus financial crisis made things a lot worse, and the amount of job per person available has shrunk exponentially. Read this.
HEADLINE: Why You Should Never Name A Company After Yourself
COMMENT: There are only 2 rules that allow you to name a company after yourself: 1) When you’re 100% sure you won’t bring any investors; 2) When you’re 100% sure that the company is your life’s purpose. If your new brand doesn’t meet those criteria, forget about naming it after you because eventually you may end up in big trouble.