MARKET FACTS

DATE: 25/08/2024

COMMENT: Telegram, one of the strongest competitors to Whats App (now owned by Facebook / Meta) is widely used internationally nowadays and has a positive FREE SPEECH branding, because the app does in fact protect free speech. The app has grown so much that its founder, Pavel Durov, has faced enormous persecution done by government agencies including the FBI in the U.S., as he himself reported. Today, Durov was arrested at a French airport basically for protection his view of free speech on the app. French authorities charged him with several crimes, bringing him to custody. Do you see something similar happening to Whats App and its owner? OBS: The app employs only about 30 engineers to run Telegram on a daily basis, an argument to say that there’s little investment done by Durov to ensure proper app maintenance.

DATE: 24/08/2024

COMMENT: This is a very interesting stat for business owners. Do you want some more? Here you go: 2 BILLION websites exist today on The Internet, and a little less than 200 million are active. That’s one. Here’s more: 1000 IP Addresses is what’s available to North Korea for internet access. That’s two. Now here we go again: $250 MILLION to $300 million is the cost to install a transatlantic subsea cable that provides internet access. No? Not happy? Then here’s more: 31 MILLION hours of content have been streamed across The Internet in the last 7 minutes. But this is not all. Here’s more: 72% of the top 75,000 websites on the Internet use Google Analytics (!). And finally: 43% of all websites on The Internet are powered by Wordpress. Now you have some data points to compete.

DATE: 24/08/2024

COMMENT: Youtube is the 2nd MOST VISITED website globally. Despite being owned by Google, the criminal enterprise, it still holds a record number of access by TV viewers. For perspective, Tik Tok recently recorded 1.5 BILLION MAUs at the end of 2023, and is expected to reach 1.8 BILLION at the end of 2024. The other criminal enterprise (Meta, which owns Facebook), reported having 3.24 BILLION users with its group of apps (Facebook, Instagram, Whats App, FB Messenger). Looks like The Internet is just that, isn’t that “weird”? Think about it.

DATE: 24/08/2024

COMMENT: Mastercard is one more company putting tons of employees on the street. With a global workforce of 33,400 people, this represents around 3% of its full-time workforce being sent home. Additionally, as put by the source: “About 67% of those employees were based outside the U.S., in some 80 countries, the filing said. Mastercard’s workforce cost for last year was $6 billion, including the expense of about 4,600 contractors for the year” – SOURCE: Payments Dive. They are aiming to spend more on A.I., biometrics and tokenization, and also investing in regions like Africa and Latin America. Who said that A.I. isn’t causing massive layoffs? Remember Google itself not too long ago firing 12,000 people? Who told you that this isn’t a Global Financial Crisis? Learn to think and see the big picture.

DATE: 24/08/2024

COMMENT: Kids in America are becoming more and more easily accessible through social networks since they have their own smartphone by the age 10, a very young age to have such a marketing tool. Companies, brands and influencers can pitch their product and services to the ones saying “Dad I want this!” or “Mom I want that!” on a daily basis. Looks like there are other ways to reach the same pockets and households now, thanks to this data point. OBS: “As kids become teens...Spotify (66%), YouTube (62%) and Amazon Shopping (56%) become the three most popular apps.” - SOURCE: TechCrunch. Who knew²?!

DATE: 24/08/2024

COMMENT: This looks like X (formerly Twitter) has a good chunk of kinds accessing the social network. Maybe the trendy business and political wars are being perceived as something “cool to watch” by the youngest generation. Furthermore, 28% use Reddit and 26% are on Facebook (something they should leave if they are smart kids). Additionally, these kids (7-9 years old) use other mainstream apps a lot, with 53% of them using Youtube, 39% of them using Netflix and 27% of them using Spotify. Who knew?

DATE: 20/08/2024

COMMENT: That’s a good way to put it, right? We need 10 Iphone batteries woth of lithium to put together 1 Electric Vehicle. Something to give you perspective on how much expensive it is to put together a good EV on the market. This market fact is thanks to Morning Brew Newsletter (July 29, 2024), by the way.

DATE: 18/08/2024

COMMENT: Once again, the source points out something key: “A strike would impact industries dependent on raw materials and minerals as well as agriculture and food products that depend on railroads for distribution.” – SOURCE: Supply Chain Dive. Who knew railroads workers had that much power huh?

DATE: 18/08/2024

COMMENT: A railroad workers strike can cause much harm. As the source says: “A strike lasting more than a day or two would take weeks for Canada’s railroad network to recover... Similarly, Shannon said cross-border freight shipments between the U.S. and Canada are heavily dependent on railroads, and could be quickly affected.” – SOURCE: Supply Chain Dive.

DATE: 18/08/2024

COMMENT: This is where brands make a name for themselves, and Sequoia Capital is no different. The company invested in winners early on, when nobody was there. Some examples include Apple in 1978, Nvidia in 1993, along other companies like Google (before it became a criminal monopoly), Cisco, Youtube and Airbnb. Great achievements. Great track record. Where are you investing?

DATE: 16/08/2024

COMMENT: European countries have a special relation with trash. Countries like Denmark and Sweden have overbuilt or overused waste incinerators. For instance, Sweden, has to import 800,000 tones of trash to burn for energy because they overbuilt. Too many waste incinerators, not that much trash. In certain countries like Thailand it’s the reverse, with the country complaining about having to handle too much trash from countries like the U.S.

DATE: 16/08/2024

COMMENT: There’s the need to say more? By the numbers of privately owned landfills in the U.S. you can tell how much money there is to be made in the Waste management industry. Across the U.S., only TWO companies lead the sector: Waste Management → 293 landfills (2020) and Republic Services → 186 landfills (2020).

DATE: 16/08/2024

COMMENT: The Waste management industry is actually good business to those who know how to explore trash to make money. Because countries like the U.S. produce a lot of trash annually, and because there’s a lot of recycling opportunities in things that people throw away, the business of trash is soaring. Despite the cost of landfills, which tend to cost in the U.S. from $1.1M to $1.7M just to construct, operate and close a landfill, it’s still a good opportunity. Trash can be seen differently when you look at the numbers today.

DATE: 16/08/2024

COMMENT: Waste management is something we should care about, especially today where making honest money is harder than ever. The good: There’s an entirely different waste management faciliy that is BURNING trash instead of burying it. As CNBC reports it, this combustion is known as WASTE-TO-ENERGY or “energy recovery” because it’s used to generate electricity (!). When you have realities like: 85% of all textiles that are thrown away in the U.S. end up in landfills or incinerated, along with 72% of the PLASTIC we make ends up in landfills or the environment, the waste-to-energy solution is a great way to fix this and power up the waste management industry.

DATE: 15/08/2024

COMMENT: There’s just a few handful of browsers in today’s extremely competitive market. That’s what the data shows? Some things we can’t be completely sure due to few news media outlets being responsible for reporting the truth and even fewer search engines revealing the size of a market, ranking only a few answers. But we currently have 12: Brave, Firefox, Opera, Tor, Palemoon, Vivaldi, Chromium, Google Chrome, Microsoft Edge, Falkon, Waterfox, Epic Browser and ARC.

DATE: 15/08/2024

COMMENT: The Internet has over 2 BILLION websites but weirdly there’s only ONE main website for online videos: Youtube. As a result, these 6 major companies have used Youtube videos to train their A.I. which means they used the videos and in some cases downloaded them (Runway) to make the company’s A.I. stronger. The Verge estimates that 170,000 videos were used in some cases (!). Looks like today’s Market has become a FREE FOR ALL war. OBS: This is against Youtube’s policy. What are the rules to the game after all?

DATE: 15/08/2024

COMMENT: Pinterest is a social network where women tend to be more present, but this statistic is another important one to focus on if you are in marketing and business. Furthermore, another important point on Pinterest is this: 480M users are on PINTEREST and more than half of them are on the social network to shop (!). So some treat it like an e-commerce or at least the place to start a purchase. And for those who are against BIG TECH, unfortunately Pinterest made a partnership with Google (Ads) and Amazon (Ads) recently. Too bad....

DATE: 15/08/2024

COMMENT: In case you are not aware, there are 2 BILLION websites on The Internet nowadays (open web), which around 200 MILLION are active (are updated and post regularly). If The Internet has gateways, one for sure is Search Engines. So here are the main ones getting press: Google, Bing, Brave Search, DuckDuckGo, Qwant, Ecosia, Ekoru, Gibiru, StartPage, Yahoo Search, You.com, FreeSpoke, Yep, Listen Notes, Shodan, CenSys, Mojeek, and Yandex– SOURCE: Peterson Teixeira Company.

DATE: 15/08/2024

COMMENT: Not everyone today can tell that Gen Z is actually ¼ of the global population, which means companies and brands need to focus on how to employ and how to pay and how to sell to this target audience. Thanks to the source, we also know that by 2030, Gen Z’s spending power will reach $12 TRILLION (globally) – SOURCE: Yahoo! Finance. That, of course, assuming the jobs market will stay healthy. But we know, that, mathematically speaking, there aren’t enough jobs for everyone today. So maybe wealth transfer will fix this? We’ll see.

DATE: 14/08/2024

COMMENT: This is something worth sharing but not something fun to share: More layoffs are now coming to World Markets due to the merger between Paramount and Skydance Media, the movie studio behind the marvelous Top Gun: Maverick (SOURCE: Quartz). If 2,000 people are being fired, which is 15% of Paramount’s workforce, how many body counts we have today since 2023? Think about that. The Market is definitely not the same.

DATE: 13/08/2024

COMMENT: There’s fewer and fewer companies providing e-mail service today. Maybe that will change in the near future? Currently, we have: Protonmail, Lavabit, StartMail, FastMail, HushMail, Zoho, KolabNow, Outlook, Yahoo, Gmail, AOL, and Mail. For those who are heavy digital users and rely on e-mail communications to run a business, a lack of options is definitely a serious issue. Maybe someone is working on this main problem? Food for thought.

DATE: 13/08/2024

COMMENT: This is another important data point on things like circularity, but this is not all. So here it is some more: Globally, an estimated 92 million tons of textile waste is created each year, with more than 3 billion articles of children’s clothing included in that number – SOURCE: EcoWatch. That’s a lot of the clothing industry in the garbage. Thank GOD people are putting their time into working solutions [ read the article ]. But now you know more or less how much clothing is wasted and thrown into the trash.

DATE: 13/08/2024

COMMENT: The things we tend to consume on a daily basis is mostly thrown away and 80% of its value is never recovered, leaving more waste to manage that usually is not taken cared of by those involved. Like McKinsey precisely points out: “A company will extract or collect the resources to create a product, which consumers then buy, use, and ultimately throw away. This is known as a linear model of mass consumption”. But there’s a solution: Circularity. This is where resources can be used over and over again, if the process is done right.

DATE: 13/08/2024

COMMENT: There’s a growing concern among those who are monitoring water scarcity regarding this precious natural resource. By 2050, an additional – and impressive – 1 BILLION people are expected to live with extremely high water stress. It’s a reality where global water demand is projected to increase by 20%, 25% by 2050 (a few years from now of course). But with Water Management issues being the main source of the problem, where governments can’t fix everything, can’t that reality come sooner? Think about that.

DATE: 13/08/2024

COMMENT: The amount of people going through a water crisis is rising by each year, with at least 50% of the world’s population (around 4 billion people) living under highly water-stressed conditions for AT LEAST ONE MONTH each year – SOURCE: WRI - World Resources Institute. Naturally, everything that needs water like daily routines, jobs, food and energy management are going through a crisis. And the sad part is this: water management is the main reason (!). Have a look at the IMAGE showing which countries suffer more regarding water crisis.

DATE: 13/08/2024

COMMENT: The SAF industry is still in its infancy, according to McKinsey. However, the demand for sustainable aviation fuel could OUTPACE SUPPLY by 2030 without a significant increase in capacity. In a 6-year time window things can change a lot for those in the SAF industry. The estimated global demand from mandated SAF is around 4.5 million Mt in 2030 - SOURCE: McKinsey.

DATE: 02/08/2024

COMMENT: A considerable increase from the amount of 735 BILLIONAIRES in the USA, when the world’s amount is 2640. Can this mean that some of the billionaires that left China recently (45 of them) are migrating to the US? We don’t know yet. But the central point is only one: College doesn’t make you a billionaire. Pursuing your goals and dreams like Steve Jobs do. This is more hard evidence for those who care about starting early in building something that will impact World Markets (and your pockets). All at the same time.

DATE: 02/08/2024

COMMENT: Another round of massive layoffs hit the famous BIG TECH company: Microsoft. That’s right. More layoffs after Microsoft firing 1,9K in Activision. These people are not alone, since in Yahoo around 1K employees were sent home recently. Sony Playstation, recently fired 900 employees. And PayPal fired 2,5K also recently. Do you think these people will open businesses? Because 75% of small businesses in the United States have ZERO employees already. What’s next on this crazy market?!

DATE: 01/08/2024

COMMENT: A truly impressive stat is this one regarding battery minerals. Why? Because in comparison, today’s fossil-fueled transport system spends the amount of $1 TRILLION in OIL costs every single year! EVERY YEAR. That’s a costly bill to the world. This means that the switch to things like battery vehicles is much cheaper in practice, leaving only the problem of going up against the Oil Industry in order to establish this EV battery world.

DATE: 29/02/2024

COMMENT: A very interesting market fact. It shows how Wealth and the things that create wealth in the economy are under Baby Boombers at the moment. There are hard truths that entrepreneurs and business owners have to deal with today, and one of them is Wealth Inequality. This subject holds because it’s a reality. Changes your target audience. Changes strategy. We already know that 70% of America’s wealth is controlled by Americans over 50 years old. Then we also know that 500 of The World's RICHEST saw their Wealth increase by $1 TRILLION in the year of 2017. Finally, (and this is a big one) we know 1% of the richest are on target to own 2/3 of ALL Wealth by 2030. What? Money is old.

DATE: 29/02/2024

COMMENT: The economy is made of PEOPLE. Whenever there’s something that attacks the integrity of people and how they communicate, how they form and manage relationships, and how they work, there’s a problem. Deepfakes is that kind of a huge problem because solutions don’t quite “exist” yet. They’re very easy to make, and they tend to attack people directly. Another data point: 96% of deepfakes are non-consensual pornographic videos portraying women. Vice published 5 years ago a story about Gal Gadot. They’re here.

DATE: 29/02/2024

COMMENT: Are you worried (like many are) of A.I. taking over your job? You’re not alone. There are countless people across the Planet thinking what can they do to protect themselves + upgrade themselves as well for the coming disruption. Hard fact: 25% of CEOs are thinking about replacing human workers with A.I.. So how not to worry? Focus on this: "#3) Technological Literacy; #4) Curiosity and lifelong learning; #5) Resilience, flexibility and agility; #6) Systems thinking; #7) A.I. and Big Data; #8) Motivation and self-awareness; #9) Talent Management; #10) Service orientation and Customer service” – SOURCE: Valuetainment. Remember: the future of work will be about job skills, not degrees.

DATE: 29/02/2024

COMMENT: I think you already know this, but Elon Musk’s payment was recently blocked by a court order for being too excessive. From Fortune’s CEO Daily Newsletter of February 1st, 2024, for perspective: "With a $55.8 billion maximum value and a $2.6 billion grant date fair value, the plan was 250 times larger than the median peer CEO package, and 33 times larger than the nearest comparison”. – SOURCE: Fortune. Although is true that the amount of money is huge, CEOs have to work under massive pressure on a DAILY basis while having their eyes on Tech advancements, PR nightmares, Product Development, R&Ds and much more. So there’s nothing wrong in giving them what they’re worth. That’s how Capitalism works. You get what you deserve from Modern Society. How many people are caring about your every move?

DATE: 29/02/2024

COMMENT: It’s good to reinforce something good that came from a bad deal, which in this case is the relationship between Adidas and Kanye West. The German sportswear even found a way to make a profit off of that unsold merchandise: "In its announcement, Adidas said it managed to generate an operating profit of 268 million euros in 2023 after it originally forecast a loss of 100 million euros. The company attributed the profit to its ‘better-than-expected operational business’ during its fourth quarter”. – SOURCE: CNBC. Nice!

DATE: 29/02/2024

COMMENT: It’s hard to find news these days where after connecting the dots true good news come out of it, but Walmart brought one to the table. For those who don’t know, Walmart has been pretty strategic about its business, with its locations especially, where 90% of Americans live within 10 miles of a Walmart store (!). Smart. Very smart. Furthermore, the work needs to be done on current stores as well: "’Over the next 12 months, the nation's largest retailer plans to remodel 650 stores across 47 states and Puerto Rico.”. – SOURCE: Quartz.

DATE: 29/02/2024

COMMENT: I think there’s value in reinforcing how Tik Tok actually works in the content production game. Although it looks like the must-go place for companies, rest assured that REAL DEALS with Universal involving musicians’ content have come to a halt. Because Tik Tok benefits from UGC (free) the most: "Most TikTok users do not present a detailed profile on their accounts, with 70% having not filled out any bio information. Users who have posted videos on TikTok follow nearly four times as many other accounts as those who don’t post, and they have more followers as well. Four-in-ten [4 in 10] TikTok users find their 'For You' page extremely or very interesting.”. – SOURCE: Pew Research Center.

DATE: 28/02/2024

COMMENT: This is more unfortunate evidence showing where Markets are really going. When you put “all” the recent massive layoffs combined, it’s hard to avoid the truth: The Global Financial Crisis is exploding. But here’s Yahoo’s perspective: "The company is 'very profitable,' Lanzone said, adding that the job cuts were due more to the division’s restructuring than troubles in the ad market. 'We would’ve made these changes even at the peak of the market,' he said. Yahoo is 'still hiring aggressively,' Lanzone said.”. – SOURCE: Fortune. Definitely a partial truth as even monopolies like Google and Facebook are firing because monopolies themselves are fighting each other in this huge financial crisis.

DATE: 27/02/2024

COMMENT: There are more layoffs coming in the gaming industry as it seems. Sony is cutting jobs in its Playstation division, and it close its London office. Recently, Sony sent home around 100 employees. And for those who care: "The layoffs come just days after Sony missed a PS5 sales target, which led to Sony’s stock price plummeting by $10 billion. ...analysts also pointed towards a near decade low games margin — suggesting that the cost of making games is eating into Sony’s gaming margins.”. – SOURCE: The Verge.

DATE: 24/02/2024

COMMENT: A good news for those in Marketing / Advertising. Many Pinterest users are mostly on the social network with the intent to BUY something. That’s rare. A social network where people think first about shopping is not usual. Furthermore, here’s something key to observe : "I think Pinterest is unique in that we pride ourselves on being a positive corner of the internet. Gen Z makes up over 42% of our total audience base, and they tell us they’re on Pinterest because they’re looking for a positive, safe haven on the internet that is really about themselves and building your own self-identity”. – SOURCE: Retail Brew. Although is true that Gen Z is not “loaded” financially, they move the economy.

DATE: 24/02/2024

COMMENT: I know this subject is a lot for entrepreneurs and founders out there but it’s a necessary evil to mention as this is additional evidence that there’s no hiding the collateral of The Global Financial Crisis that began in 2019. Here’s more from the source in case you care about the number of overall stores: "Macy’s has 723 locations across the country, as of Oct. 28, the end of the most recently reported quarter. The majority of those — roughly 500 — are its namesake stores, followed by 158 Bluemercury stores and 56 Bloomingdale’s stores.”. – SOURCE: CNBC. Remember: layoffs happening in SEVERAL industries show another story. A serious economic reality to face now. Certain data points don’t matter. Read the data between the lines.

DATE: 23/02/2024

COMMENT: Despite the fact that many Unicorn companies do have real problems and therefore real massive value on markets today, many of them have inflated numbers. Here’s the source: "There were companies that were doing $5 million in revenue that were being valued at $1 billion," CB Insights’ Sanwal says, adding, "We were seeing 100x, 200x multiples.". And as you can expect, A.I. companies are ‘inflated’ too: “The median Series B valuation for AI companies is 59% higher than non-AI deals, according to CB Insights, and median valuations are 21% higher for AI companies at the seed stage”. – SOURCE: Fortune.

DATE: 23/02/2024

COMMENT: This amount of return rate for both types of investments shows how american people may end up investing their money next. Despite rising prices of rents, properties are essentially LAND and land is a finite resource as there’s only so much land on a nation for people to occupy. Resources that people need on a daily basis but have a limited supply on the planet is CATEGORY #1 when investing. Companies come and go, but things like water, land remain precious resources and a must-have to everyday lives or to endure any financial crisis.

DATE: 20/02/2024

COMMENT: Here’s more: ”Comedy, entertainment, and politics are at the top of the list of topics that podcast listeners say they regularly listen....Most podcast listeners say they hear news discussed on podcasts – however, just one-in-five listeners say they listen to a podcast that’s connected to a news organization.” – SOURCE: Pew Research Center.

DATE: 19/02/2024

COMMENT: When you stop to think about it, it’s really small the number of billionaires in the world, don’t you think?! You can see most of them in a list by Bloomberg → The Billionaire Index. And you can also come to the conclusion that those in Tech are most likely to become billionaires. But here’s something important if you want to become one: ”Time and focus help.....It took Warren Buffett three decades to become a billionaire. And four more to become a centi- billionaire. Luck helps — a lot. Mark Cuban also recently said that becoming a billionaire is all about luck.” – SOURCE: Business Insider. PS: And about 30% of the 400 richest people in the USA got their billions through INHERITANCE. PPS: China lost some. 45 BILLIONAIRES left China in the years of 2022 and 2023 (!).

DATE: 17/02/2024

COMMENT: China is appearing in several industries for a while now, and in car manufacturing it’s not different. The Chinese government has been backing companies like BYD and it is becoming a problem for those in CAPITALIST countries (!). A quick and important quote from Elon Musk himself on this matter: 'If there are no trade barriers established,' CEO Elon Musk told investors last month, 'they will pretty much demolish most other car companies in the world. They’re extremely good.' – SOURCE: Fortune. Which other countries are having companies backed by the government to expand on other nations through Global Trade? It’s a WAR on another level.

DATE: 16/02/2024

COMMENT: This may seem like I’m encouraging The Creator Economy but I’m actually not. Here’s some complementary info: “MrBeast's post containing his first X video upload has around 157 million views....But, his earnings on X are only around $100,000 more than what MrBeast earned” – SOURCE: Mashable. When you stop to do the math (on the Youtube video) alone, $167,000 divided by 77 MILLION results in 0.0021 PER VIEW. This means that 1000 views results in......$2.16 dollars (!). And that’s a Youtube Top Creator. Where’s the money!?

DATE: 16/02/2024

COMMENT: This is something that entrepreneurs and business owners and especially CEOs / CMOs should be aware of: CUSTOMERS use your “online extension” despite being physically present on-site! People think such things like Apps or Websites are completely disconnected to the offline infrastructure when in fact, to the end consumer, it’s all the same company. And here’s something to make you understand this better: “Among Gen Z guests, that figure jumps to 93%” – SOURCE: E-Marketer. So if you have a physical store, don’t forget to sync it all to your online store or app or website. It’s all ONE kingdom for customers. They want to check for promotion codes, compare etc.

DATE: 16/02/2024

COMMENT: The other vehicles are a bit far behind, with 43% of Generation Z consuming video content on their TVs and 40% on their computers / laptops. This makes sense because Gen Z are using Youtube and Twitch a lot for E-sports content, and despite the ultimate truth that NETFLIX is still the number #1 place for video content for Gen Z, Tik Tok is actually 2nd (!). That’s right. The most famous and most profitable streaming service is having a very close competition with Tik Tok itself for Gen Z. Additionally, since Gen Z don’t have much money, it makes sense that their “pocket-sized-TV” is the 1st place to find them when publishing videos online.

DATE: 16/02/2024

COMMENT: The #1 platform for watching gaming and E-sports remains Youtube, with Twitch following through in 2nd place. But there are “crazy” stats that you should listen: 22% of Gen Z are watching Twitch WEEKLY or more. For Gen Z males, that number jumps to 34%. Additionally, YouTube Gaming Live averaged 518,000 simultaneous viewers proving that neither Youtube nor Twitch are going away, when the talk is E-sports. The younger generation are depending on both these platforms to consume gaming-based entertainment.

DATE: 16/02/2024

COMMENT: The ATTENTION WAR is merging social networks with streaming services since everything is....online. Regardless of who you are, if you’re providing videos & entertainment, you’re in the same competition. Netflix gathers 69% of Gen Z users when it comes to video consumption on a weekly or daily basis. Tik Tok is right behind, with 60%! Then Youtube (free) with 46%; Then Instagram with 45%; Then Disney+ with 44%; Then Snapchat with 39%. Then Hulu with 31%; Then Amazon Prime with 29%; Then Facebook with 24% Gen Z users. A NOTE: Some Gen Z are also using social platforms to keep up with the E-sports industry, which means heavy use of Youtube and Twitch.

DATE: 16/02/2024

COMMENT: Make no mistake: Customers are willing to pay for high-quality content on The Internet. The whole WAR FOR ATTENTION is very real, but serious content cuts through the noise and reaches people’s pockets. Sometimes you just have to ask and shift your business model. Furthermore, since we’re talking about economic realities in the news business, 1/3 of The Guardian’s revenue comes from digital readership. Another third comes from print revenue and another third from advertising, licensing deals etc. That’s awesome news. ANOTHER TRUTH: Reader revenue first passed advertising as the largest source of revenue for The Guardian U.S. in 2020!

DATE: 16/02/2024

COMMENT: Bringing good news is always a must when you’re an Entrepreneur but sometimes you need to map The Market and understand why is it so hard and why opportunities are harder to find. The Global Economy is not well. It’s not just the United States that is seeing hard times. Here’s something important to remember: 62% of Americans were still living paycheck to paycheck in 2023 and couldn't get out of this reality. Furthermore, 50% of 6-FIGURE earners live paycheck to paycheck (!). That’s absurd, don’t you think!? But it’s the truth.

DATE: 16/02/2024

COMMENT: If you’re thinking this is not a “big number”, remember another serious factor: ”There are 32 MILLION small businesses in the USA today.”. So basically there are individuals running “a job” on a daily basis but who are represented by a company ID to The Market. And just 1% make a million dollars. Deconstructing the market is a must if you want to be an Entrepreneur. Knowing this harsh reality shows also how most business owners in America – the land of opportunity – are actually thinking small, and may not be an ideal customer for those who think big and are B2B entrepreneurs. Remember: You’ll have a hard time selling to those people. Why? Because they’re small thinkers. It’s the truth.

DATE: 16/02/2024

COMMENT: Another factor: ”40% of the companies in the Russell 2000 don’t make any money, which means they’re on the market but are not profitable” – SOURCE: Youtube. So if you’re thinking that wealth creation is easy now more than ever, think again. This stat alone shows how worsen the global economy has gotten. Remember: ZOMBIE companies exist. A hard truth: 25% of the companies in The USA were zombie companies in 2020. More truth: 3 major companies are now zombie companies → Bed, Bath and Beyond, Ford and Uber (!). Companies ”dominating” markets may not mean that they’re profitable. It also means that there’s fewer investment opportunities around.

DATE: 16/02/2024

COMMENT: Despite what many may think, BIG TECH companies are not at the level they’re at in technological advances on their own. All BIG TECH companies have been on a buying spree since 2010 to make their businesses stronger. Apple has acquired 20 A.I. companies from 2010 to 2019. And in the same period, Google has acquired 14 A.I. companies, Microsoft has acquired 10 A.I. companies, Facebook acquired 8 A.I. companies and Amazon acquired 7 A.I. companies to make their businesses stronger. And as CB Insights put it, “Tech giants are far from the only companies snatching up AI startups. Since 2010, there have been 635 AI acquisitions, as companies aim to build out their AI capabilities and capture sought-after talent” – SOURCE: CB Insights.

DATE: 07/02/2024

COMMENT: I think you already know about the Bitcoin Whales. Recently, a major “event” happened where Bitcoin ETFs got approved by the US SEC resulting in BlackRock Inc.’s iShares Bitcoin Trust ETF attracting $1 BILLION and Grayscale’s Bitcoin Trust reaching $2 BILLION. That prompted some bitcoin authorities to say “BlackRock will completely destroy bitcoin”. That’s because is estimated that BlackRock, Vanguard and State Street collectively own between 1%-2% of all bitcoin in circulation, and they’ll be blocking bitcoin transactions.

DATE: 07/02/2024

COMMENT: More massive layoffs? Yes, more. I would like to see the faces of those who are defending that “the economy is alright” and there’s no need to worry etc. RECENTLY, PayPal fired 2,5K employees. Then, we have 1.7K of WayFair's employees facing another round of layoffs. Then, 14K employees of Nokia got fired. Then, 12K employees at Google. Then, Microsoft fired 10K workers. Then, Amazon cut 18K jobs. Then, Salesforce fired 8K workers. Then, Meta fired 11K workers. Then, Hasbro fired 1,1K jobs. Then, ByteDance fired 1K employees. Then, X/Twitter fired 6,5K employees. Then, 62K positions were cut by Big Banks (!). Then, 20K people lost their jobs in the Media Industry in 2023.

DATE: 05/02/2024

COMMENT: The massive layoffs subject once more strikes us in the heart with now Snap announcing their own next round of layoffs. The social network is sending more workers home this time, because back in 2022 Snap cut around 20% of its staff and then 3% of its staff in 2023. There’s no point linking to another Market Fact card of massive layoffs in the Tech sector. There is, however, something you should read: The Global Financial Crisis Manifesto, a 523-page must read manifesto for Entrepreneurs, Founders and CEOs. Something that covers Massive Layoffs, among other business subjects.

DATE: 04/02/2024

COMMENT: This will likely be the 1st Market Facts card that doesn’t need any additional evidence. There’s only a few more links to add: 13K millionaires left China in 2023 and 10,800 in 2022. Then you have $52 billion in CHINESE LOANS that were forced to renegotiate between 2021 and 2022 by Chinese policy banks because loans were not being paid back nor turning a profit. Then you have the chinese people saving their money and not spending on goods and services, and not being able to buy a home (!). And what is the future? More truth: 1 in 5 existing jobs in China could be cut in the next 20 years. Where’s China going after all these crises combined?!

DATE: 04/02/2024

COMMENT: In a world where the real estate sector is 30% of China’s GDP (like Patrick Bet-David puts it well) this is an alarming stat / fact. But then there’s more you should know: “Home Sales have fallen 29% across major cities; Property investment in the 1st 11 months of 2023 fell by 9.4% on year” – SOURCE: Valuetainment. This is not a big surprise since 48x the average salary of a citizen in Beijing is the price of a real estate in Beijing, China (!). Then you have an economy even more centralized in similar BIG TECH firms controlling wealth creation (just like in the U.S.) but a lot more government interference. No wonder the chinese people are saving as much as possible while millionaires are leaving

DATE: 04/02/2024

COMMENT: There’s more to add obviously: “INDIA has 6,500 millionaires leaving the country in 2023. And it saw an exodus of 7,500 millionaires in 2022. THE UNITED KINGDOM has 3,200 millionaires leaving in 2023. And it saw an exodus of 1,600 in 2022. RUSSIA’s millionaires leaving the country were around 3,000 in 2023. And it saw an exodus of 8,500 millionaires in 2022. Finally, BRAZIL has 1,200 millionaires leaving the country in 2023. And it saw an exodus of 1,800 millionaires in 2022.” – SOURCE: Valuetainment.

DATE: 04/02/2024

COMMENT: A complement: “were blocked from the platform for hyping up the unemployment rate, spreading negative information and smearing the development of the securities market” – SOURCE: Valuetainment. This is something we have been seeing for a while now. A while ago, Quartz published: The Most egregious examples from the Chinese government’s long, sordid history of data-doctoring. The China Project, a GREAT website focusing on telling the truth about China ranging from A.I. to Espionage also had a surprise.

DATE: 01/02/2024

COMMENT: PayPal too joints the party of sending its workers home. When you have a huge economic downturn hitting Markets there’s no way to go but cut costs for most businesses. I recommend you to read The Global Financial Crisis Manifesto that covers M&As, Trade Wars, A.I., Massive Layoffs, Market Solutions and more. And a quick quote: “’We will be reducing our global workforce by approximately 9% through both direct reductions and the elimination of open roles over the course of the year,’ the CEO said in the web post.” – SOURCE: Payments Dive. Putting all recent massive layoffs together tells a story. Mark my words: this is just the beginning.

DATE: 01/02/2024

COMMENT: The excuse that “the company got too big and the number of employees doesn’t match the business” is being used often. But the truth is that there’s no running away from The Global Financial Crisis that started in 2019 (read The Manifesto that covers M&As, Trade Wars, A.I., Massive Layoffs, Market Solutions and more). This is more of the “same” news on ROUNDS and ROUNDS of massive layoffs (in tech). A quick quote: “Dorsey did say that the layoffs focused on Block workers at Cash App, Foundational, and Square. He added that operations overall were ‘getting leaner.’.” – SOURCE: Business Insider. Like I said, more evidence. Who else is getting leaner? Raise your hand.

DATE: 30/01/2024

COMMENT: A quick quote: “'While bitcoin ETFs have seen net inflows of $820M, bitcoin whales have seen an increase of ~$3B (76,000 BTC) so far in 2024' IntoTheBlock said in a weekly newsletter. 'Whales include any entity, individual, or fund (including the ETFs) holding over 1,000 BTC.'.” – SOURCE: CoinDesk. More evidence that even Bitcoin is still a particular investment worth having, regardless if you are into crypto assets or not. Although among cryptocurrencies, Bitcoin reigns supreme. No other cryptocurrency has penetrated the markets so much. There are several businesses today that accept it as payment, there are people who bought computers to mine them etc. Rule: FOLLOW THE MONEY.

DATE: 30/01/2024

COMMENT: There are those who think that new solutions against criminal banks and the criminal government are not persecuted (seriously?!). This is a pure example of that. How just 1000 individuals “locked” down 40% of ALL bitcoin by holding them indefinitely. But there’s more: Market Manipulation (yes, again!). Just like banks and governments do. Here’s Bloomberg: “What’s more, the whales can coordinate their moves or preview them to a select few. Many of the large owners have known one another for years and stuck by bitcoin through the early days when it was derided, and they can potentially band together to tank or prop up the market.” – SOURCE: Bloomberg. Something “old” worth resharing.

DATE: 27/01/2024

COMMENT: There’s more to say on Ad Fraud: ADVERTISERS are throwing their money out of the window, thinking they’re buying Y when they’re buying Z. Here’s Adage: “During a test that lasted just 15 minutes, Business Insider flagged some 10 million to 30 million phony impressions on various exchanges. Essentially, millions of ads purporting to be for Business Insider were sold by bad actors passing as the publication…..In one example of detected fraud, a Business Insider advertiser thought they had purchased $40,000 worth of ad inventory through the open exchanges when in reality, the publication only saw $97, indicating the rest of the money went to fraud.” – SOURCE: AdAge.

DATE: 27/01/2024

COMMENT: That’s a very important Market Fact (despite having a few years of age already) which businesspeople should know in order to understand and have a GLIMPSE of Ad Fraud. JP Morgan & Chase had 400,000 websites to display its ads then it reduced to just 5,000 and it got the exact same results (!). In another attempt to make their Ads more effective, the bank restricted its ads to a ‘human-checked’ list of 1,000 Youtube channels, with the goal to also avoid problems in the Brand Safety subject. How is your money being spent on Ads?

DATE: 27/01/2024

COMMENT: READ THIS: “Ad Fraud Komanda or ‘AFK13’, planned their machinations in meticulous detail. First, they created more than 6,000 domains and 250,267 distinct URLs within those that appeared to belong to real big-name publishers, from ESPN to Vogue.... With faked domain registrations, they were able to trick algorithms that decided where the most profitable ads would go into buying their fraudulent web space.....But AFK13 were able to game the system so their space was purchased over big-name brands”. – SOURCE: Forbes.

DATE: 26/01/2024

COMMENT: Quote: “Ultra-rich warned of 'strike-back' as global inequality hits a 100-year high and billions of poorer people see their earnings stagnate. The globe’s 500 richest people, as measured by the Bloomberg billionaires index, have seen the value of the wealth increase by 23% so far this year [ 2017 ], taking their combined fortunes to $5.3tn. The increase is largely the result of booming stock markets. – SOURCE: The Guardian. Impressive. Inequality has never been so high for 100 YEARS. Put that together with these and you have a pretty big warning: 1% of the richest are now owning 43% of GLOBAL financial assets; 1% of the richest in the United States are now holding 31% of net assets.

DATE: 26/01/2024

COMMENT: I don’t know if that’s just me, but 2030 doesn’t seem so far away anymore, right? Look at the date of the source article and you’ll understand. Big moves are being made by people with money and power, and some of the richest are just desperately asking around to experts how to protect their FOOD and WATER (!). Here’s more: “Since 2008, the wealth of the richest 1% has been growing at an average of 6% a year – much faster than the 3% growth in wealth of the remaining 99% of the world’s population. Should that continue, the top 1% would hold wealth equating to $305tn (£216.5tn) – up from $140tn today. – SOURCE: The Guardian. I think this is something important to remember. What equals 6% of fortunes year over year? That’s a lot of money. And these people are buying bunkers and food and water protection? Think about that.

DATE: 25/01/2024

COMMENT: For those who are still naive to be using Facebook, the criminal BIG TECH company, whether that’s for business or personal use, know now that half of its MAUs are actually fake. Something I had to bring back to life after seeing so many people still talking about putting their businesses on the website / company. Here’s some hard truth: “The fact of the matter is that Facebook does not know and will not ever have an accurate way to measure its fake account problem," claims the report. "Taking all of these factors into account, we estimate that 50 percent or more of Facebook’s current MAUs are actually fake. – SOURCE: Mashable. It’s an “old” article but the subject remains alive. One more hard truth: The Media industry had a 48% drop in Facebook traffic. Low traffic. Fake people. What more evidence do you need to leave this place?

DATE: 25/01/2024

COMMENT: This is something important to bring back to life again for people: THE DUOPOLY – Google & Facebook. Today, the free Internet is under serious attack because such corporations don’t represent Capitalism anymore, but criminal monopolies that “control” information and act as surveillance systems for the government. No company is able to go this far without forming alliances with the criminal side of the government. Facebook and Google now have direct influence over nearly 3/4 of all internet traffic, meaning the end of the open web.

DATE: 25/01/2024

COMMENT: The e-commerce giant is also cleaning house by sending home 1,000 full-time employees, with this being the 1st part of its plan. Ebay plans to send more workers home as we enter the following months of 2024. Many tech companies are saying they “hired too quickly”, but that’s false. There are 1000 companies across the Tech Industry that fired nearly 165,000 workers in 2022. In 2023, the number jumped to 240,000 employees. What are they all doing!? Imitating each other!? No. The Global Financial Crisis of 2019 is here. Let’s not forget: 230 American companies filed for Bankruptcy just in April 2023.

DATE: 25/01/2024

COMMENT: There’s enough evidence already on how hardcore The Market has become since The Global Financial Crisis that started in 2019 (read The Manifesto). Rounds of massive layoffs are happening, with companies from several industries sending workers home (Toys, Banking, Car Manufacturers, BIG TECHs etc). The gaming division has around 22,000 employees and with the layoffs, Activision Blizzard president Mike Ybarra has decided to leave the company. So expect less from Activision now, my friend. They’re also surviving.

DATE: 24/01/2024

COMMENT: The United States of America has 33% of the World’s data centers today, totaling 2400. China, has 328 data centers. Ireland, has 82 data centers and 54 are underway. The United Kingdom hosts a total of 461 data centers, with 70 of them located in London. This places the country in the 3rd position by the number of data centers, behind the US and Germany. This data also tells us where countries are placing their investments regarding technology of the future, like A.I. and blockchain, for instance. Good for you to know!

DATE: 24/01/2024

COMMENT: These 3 things combined all used 460TWh of electricity. Furthermore, according to The Verge: “Crypto mining alone is estimated to account for nearly a quarter of that electricity consumption, burning through 110TWh in 2022.....The US has the most data centers today, with 33 percent of the world’s approximately 8,000 data centers. It’s also the country with the most Bitcoin mining.....Expanding 5G networks and cloud-based services are other drivers of that growth”. – SOURCE: The Verge. Good to know, right? Energy supply needs to keep up in order for these advancements to work.

DATE: 24/01/2024

COMMENT: The milestone of 1 billion websites was first reached in September of 2014, as confirmed by NetCraft in its October 2014 Web Server Survey and first estimated and announced by Internet Live Stats. This means that there’s A WEBSITE FOR EVERY 4 PEOPLE on the planet! Now you see how some websites like Netflix, Google, Facebook, Instagram and others have gained massive attention. Today, you need to make your website famous. Not your social media profiles. Become a famous website or die. That’s the competition you need to be aware about. Is your company website pushing through the noise? Because there are 2 billion of them. It’s time to work hard.

DATE: 24/01/2024

COMMENT: There are those sounding the alarm that A.I. companies will reach 1 BILLION dollars in market value and that they’ll have only 3 employees. That’s right. Three. Just three. Now, if in 2012, Instagram was bought by Facebook for U$ 1 BILLION when it only had 13 employees, how likely do you think this new reality will happen? So this means what? A future without work. REMEMBER: tech companies are firing their employees now. Furthermore, mathematically, there isn’t enough jobs for everyone!. Now, where’s my job?!

DATE: 24/01/2024

COMMENT: Although I don’t monitor cryptocurrencies as much as the other business subjects, it’s pretty impressive to see a single bitcoin go over 40,000 dollars. It’s a 154% price increase in 2023. HALF is the share of crypto assets that bitcoin accounts for, up from 38% at the end of 2022. Outstanding. Not many business owners nor entrepreneurs are placing their eyes and attention on crypto as they should. IF there’s a way to financial indepedence where governments can’t touch you, we should focus on that. Believe me, governments have been trying to block crypto and its growth. Here’s how the U.S.A and the world regulate bitcoin and other cryptocurrencies. Furthermore, paying taxes on it is really a nightmare. We need more solid crypto solutions, that’s for sure. Don’t you think?

DATE: 24/01/2024

COMMENT: ONE MORE piece of evidence that The Global Financial Crisis is here. Despite being in the front seat, many companies are sending a good part of their workforce home recently because they can’t deal with the costs. And that’s happening in several industries: Social Networks, Phone Makers, Car Manufacturers, Banking, BIG TECH companies, and of course, Gaming. According to a layoff tracker from Kotaku, there’s over 3800 jobs lost already in 2024. And we’re still in January, remember?

DATE: 21/01/2024

COMMENT: I think this is actually a small number considering that Technology is part of our everyday lives since at least the 2000s. The Market has swallowed tech. It’s now part of most businesses’ infrastructure and everyday operations, forcing them all to go to war for efficiency (not to mention the WAR for ATTENTION). But one “old” study (2013) from Carl Benedikt Frey and Michael Osborne seems a bit more accurate, stating that 47% of US jobs are at risk of being automated amid the AI boom by the mid-2030s. Furthermore, if 25% of CEOs are considering replacing human workers with A.I., 12M Americans is a small number (although that last data point is Davos – global). It may be more.

DATE: 19/01/2024

COMMENT: Time to quote this time: “Paid media leads in budget allocation across major marketing resources (25.6% of overall 2023 budget), followed by marketing technology (25.4%), labor (24.6%) and agencies (23.3%). Social advertising, which currently takes up the most paid media budget, was identified as the top digital channel to receive increased investment in 2023, followed by digital video advertising and influencer marketing. Search advertising was identified by the most respondents to receive decreased investment in 2023 ” – SOURCE: Gartner. OBS: Survey of 410 CMOs and marketing leaders.

DATE: 19/01/2024

COMMENT: THE LARGEST staff cut since the paper was owned by Tribune Co. Let’s quote this time: “The most recent wave of staff cuts comes amid a troubled media landscape with NBC News, the Washington Post, Conde Nast and other publishers shedding staff members. The news industry witnessed a decline of 2,681 jobs last year. Media giants, including Google, Amazon, Warner Bros. Discovery and Walt Disney Co., have also eliminated thousands of jobs.” – SOURCE: Los Angeles Times. These layoffs will mark the 3RD ROUND of cuts since June, when more than 70 positions, or around 13% of the newsroom, were slashed. Remember: 20K people lost their jobs in the Media Industry in 2023.

DATE: 19/01/2024

COMMENT: There are those who look at these numbers and think this is not a bad sign since only 2% of the gaming industry got fired past year. Not true. Because the industry grew 3X in the last decade (just in the U.S.), and because the Market is already condensed in few platforms like Nintendo, Playstation and Xbox, MANY jobs are still “stable” just because another M&A hasn’t occured yet. Some jobs remain “untouched” because Big Players didn’t make a brutal move. Consoles dictate a lot of the industry. Who is investing in new consoles today?

DATE: 19/01/2024

COMMENT: The numbers don’t lie, videogames mean ATTENTION. Its growth in the USA went from $15.2 billion (2012) to $56.6 billion (2022). Additionally, 90% of the 3 BILLION GAMERS in the world are Mobile Gamers (!). That means people who play games are making more use of their smartphones than ever. Nonetheless, the financial crisis is hitting markets with game devs being fired.

DATE: 19/01/2024

COMMENT: The place where videogame companies choose to establish their Headquarters tells us something → GOOD FOR BUSINESS. Here: “Several major publishers are based in Southern California, including Activision, Blizzard Entertainment and Riot Games, as well as the North American headquarters for Sega of America.” – SOURCE: Los Angeles Times. If you’re thinking about setting up your company, maybe you should consider California, USA.

DATE: 19/01/2024

COMMENT: There’s more for you to consider: “Roughly 6,500 video game workers have been laid off globally since January [2023], including hundreds at California-based companies, according to industry estimates. Some analysts believe the figure could be much higher because several companies have not disclosed the number of jobs they cut.” – SOURCE: Los Angeles Times. Exactly. Some companies are HIDING the reality and many ex-employees are not being public about it. Think about how many lives are actually jobless now in 2024.

DATE: 18/01/2024

COMMENT: When we bring the big numbers it shows how things are not pretty. According to a technical artist named Farhan Noor who has been tracking layoffs in the gaming industry recently, September was the worst month for layoffs with 17 companies cutting jobs — the highest so far in 2023. Do you wanna know the causes? Many: “the current economic climate as the leading factor, including high interest rates, slowed growth, rising production costs, and increased competition” – SOURCE: Games Industry Biz. There are over 80 gaming companies and media websites that got hit with this reality, along with 11 studio shutdowns in 2023, boosting the numbers of layoffs across the industry.

DATE: 18/01/2024

COMMENT: It’s not only BIG TECH companies and Big Banks and other famous companies that are sending people home without being able to pay them anymore. It’s game houses too. According to the source, the layoffs are a result of spending more money than the money earned which is a strong statement since the gaming industry is one of the most profitable in the Entertainment Industry and they are behind…..Fortnite. But when you put 2+2 together, you get to a point where you notice that MANY INDUSTRIES are firing their personnel. Time to wake up. The effects of The Global Financial Crisis are here.

DATE: 18/01/2024

COMMENT: It’s important to track layoffs, especially if it’s all over the place. For those unaware, Sony purchased Bungie in 2022 in a $3.6 billion deal and it’s now cutting jobs in that division. But here’s the key part you should know: “The layoffs come several weeks after a meeting in which execs said that Bungie’s revenue was 45 percent lower than projected, and in which Parsons blamed Lightfall, Destiny 2’s most recent (and poorly received) expansion, for a drop in player retention leading to the shortfall.” – SOURCE: The Verge.

DATE: 18/01/2024

COMMENT: This may seem old to some but the business world is under The Internet haystack now and certain things slip away. Despite reporting incredible amounts of massive layoffs done recently by big enterprises, banks, famous companies and the like, it seems that it’s still not enough. There’s more layoffs because Walmart is also cleaning house. And Walmart has absurd levels of success: 120M shoppers purchase on one of the 4,200 Walmart stores or shop on its websites EVERY MONTH + 90% of Americans live within 10 miles of a Walmart store. Nice. Great number of true customers + great location strategy. Nonetheless, the goal is more: “Within three years, by the end of its fiscal year 2026, Walmart said it expects about 65% of its stores will have automation capabilities”. Yes, A.I. is coming. To stay.

DATE: 18/01/2024

COMMENT: One more important metric you should know about if you’re in the business of Advertising (or if you’re just a businessperson / entrepreneur who buys Ads). For those who don’t know, 1/4 of online marketing dollars went to Ad Fraud in 2023. Impressive right? That means that A LOT of online advertising spending - $84 billion! - are currently being lost to Ad Fraud annually (!). And for those who have been tracking Ad fraud cases, a famous one was the Methbot fraud, where Hackers Make $5M A DAY by faking 300M video views, considered one of THE BIGGEST cases of Ad Fraud in history. Yes, now criminals are here. And to make money. Who knew?

DATE: 18/01/2024

COMMENT: Over the course of your Advertising lifetime, you’ll notice that some brands and companies care about one thing when doing Ads: BRAND SAFETY. But once a single media programmatic buy ends up having your ad on 40,000 DIFFERENT websites how do you have control over such a thing? The truth is simple: you don’t. You lose control. You sacrifice Brand Safety. You also can’t tell if the ad is being shown properly or not, because you have to track 40,000 different websites. You’re buying massive attention, what did you expect? Precision? So know now that this comes with a cost.

DATE: 18/01/2024

COMMENT: One more piece of hard evidence on Data Points that this time comes from Bob Hoffman, the famous Ad Contrarian who’s now warning that Advertising is now a scam [ VIDEO ]. Around 10 years ago, Bob Hoffman talked about how social media marketing is pointless [ VIDEO ]. All these facts aside, going back to the main subject of Data Points, it’s important to know that 4000 companies in the U.S.A focus on selling your DATA on The Market (!). Furthermore, 1500 data points is what the average DATA BROKER has today.

DATE: 17/01/2024

COMMENT: One more round hitting one of the most powerful BIG TECH companies: Google. This time, Google is cutting jobs on Youtube, in the creator partnerships team. Who knew that more job cuts would come and that it would involve....YOUTUBE?! In the future, all these layoffs will tell if Google can respond as quickly to crises in real-time. They can masquerade numbers up to a point, but eventually the truth comes out. And remember: by lobbying, Google maintains its criminal monopoly. Don’t forget.

DATE: 17/01/2024

COMMENT: As the massive layoffs subject continues to rise (because of The Global Financial Crisis that started in 2019 remember?!), more evidence comes to light. After 12,000 Google employees got fired recently. Furthermore, Alphabet recently cut travel and entertainment budgets, halted construction and reduced investment for experimental projects. Looks like Google used employees and are now sending lots and lots of them home after a certain maturity level on its tech was achieved. And by lobbying, it maintains its criminal monopoly.

DATE: 17/01/2024

COMMENT: As the market crashes into a never-seen before Global Financial Crisis, other strategic moves yet to be executed by CEOs will unfortunately make things worse, generating more inequality. A very important fact is that nearly 40% of jobs globally could be affected by the rise of AI (FUTURISM), but that’s not all. According to other finds, 40% of workers will have to RESKILL in the next 3 YEARS due to A.I., which means part of The Market will “stop” production in order to level-up skills in personnel. Two crises at the same time.

DATE: 15/01/2024

COMMENT: One more thing, just another interesting fact for you to learn more: “About 90% of world trade is carried by the international shipping industry. Without shipping, the import/export of affordable food and goods would not be possible – half the world would starve and the other half would freeze!” – SOURCE: International Chamber of Shipping (ICS). OBS: The ICS represents the world’s national shipowner associations, and over 80% of the world merchant fleet, for those who don’t know.

DATE: 15/01/2024

COMMENT: Other generals (entrepreneurs, businesspeople, and other kind of modern-day warriors) need to know about hard numbers of Global Markets, because it has a direct impact on business strategy. If some people are in control of “almost all wealth” it’s important to know upfront. FACT: “U.S. billionaires in particular are $1.6 trillion wealthier than they were in 2020, a 46% increase. The three richest ones as of the end of November — Elon Musk, Jeff Bezos and Larry Ellison — boosted their wealth by 84%” – SOURCE: Market Watch.

DATE: 15/01/2024

COMMENT: Surprising isn’t? Consumers from these two main regions are happy with having tons of options but want the easiness of having them all located in one place, one subscription for all services. For Content Creators that tells something: you might wanna team up with other professionals or content providers to sell all your content in a super-bundle. FACT: 70% of consumers said they would spend more time using their subscription service if it were available through a super bundling content hub (USA). Time to partner up!

DATE: 15/01/2024

COMMENT: There’s no hiding the consequences of a Global Financial Crisis, it’s impossible. Companies that are leading the market may use their PR forces to try to avoid speaking the truth about a troubled market reality but numbers end up appearing to tell the truth anyway. Here’s more for you: “Wayfair’s announcement comes amid a wave of layoffs across several industries. This month, layoffs also hit GameStop, Saks.com, Bed Bath & Beyond and Everlane.” – SOURCE: Retail Dive. Indeed, several industries are facing huge problems.

DATE: 13/01/2024

COMMENT: I think another super-important data besides the main one highlighted must also be reinforced: “The gig work sector has undergone a massive expansion. The US platform gig economy grew by 3 million people between 2019 and 2021” – SOURCE: Bloomberg. Now that’s some considerable growth because these kinds of jobs are not a good job, that’s for sure. Which also means that many americans are losing their wealth and aren’t finding work, and are pivoting to the gig economy as consequence.

DATE: 12/01/2024

COMMENT: I try to drift away from the subject of mass layoffs but The Market pushes these news towards my radar. Now, after the shocking number of mass layoffs done by Big Banks in 2023 (62,000 employees), it seems that there’s more to come in 2024: Citi plans to reduce its headcount by 20,000. As mentioned in another Market Facts card, the banking sector is already the 1st sector to be impacted by A.I. causing mass unemployment. But this is one point. Another point is the Global Financial Crisis. Which is looming over ALL sectors.

DATE: 12/01/2024

COMMENT: In a recent survey done by the Pew Research Center, which looked at 1.4K teenagers, concluded that 93% of them use Youtube. As The Hustle poinst out: “TikTok had 63% of teens using the app, followed by Snapchat at 60% and Instagram at 59%. Altogether, a third of teens reported using at least one of five sites (YouTube, Tiktok, Snapchat, Instagram, and Facebook) almost constantly” – SOURCE: The Hustle. The “new TV” has definitely penetrated our lives with Youtube reaching 2.7 BILLION MONTHLY active users.

DATE: 12/01/2024

COMMENT: More layoffs? Oh yes baby. It’s my duty and obligation to help you map The Global Market as much as possible, and whenever people lose jobs in a large scale, it’s because there’s something sick with the market. Rival to CVS, Walgreens planned to cut 10% of its Corporate Workers around May 2023 which shows that this is not a solo strategic move done by CVS. No. This is a way to REACT against a brutal Global Financial Crisis that has been invading the business world and people’s lives since at least 2019. Here’s more: “In addition to the layoffs, the company is cracking down on travel expenses and its use of consultants and vendors”. – SOURCE: Fierce Healthcare. Time to wake up!

DATE: 12/01/2024

COMMENT: The subject of layoffs doesn’t seem to disappear, isn’t that right? Companies that are LEADING the market are getting rid of a good part of their workforce despite all the “success”. It’s because you can’t fake it during a Global Financial Crisis. You can only maintain a stance that “nothing is happening” up until a point, but the signs eventually show. This is one more of those cases. Furthermore, GOOGLE is laying off 1000 more employees aside from the 12,000 which were already sent home in September of 2023. And some people still think that having a job in the STEM (Science, Technology, Engineering and Math) sectors is some sort of guarantee against layoffs. Think again.

DATE: 10/01/2024

COMMENT: This is not the 1st time. According to the source, in March 2023, Twitch had already cut 400 roles. Now the axe is coming again. Furthermore, Twitch is about to shut down operations in South Korea due to network fees, making the last day of Twitch’s operations in the country February 27th. If even major, well known, global platforms are brutally reducing costs this way, what do you think is actually happening with the Global Economy? Around 12,000 employees were fired by Google recently. Microsoft fired 10,000 employees. Salesforce fired 8,000. Facebook, 11,000 positions. And Amazon 18,000 jobs. At the same time, there were 20,000 jobs lost in the Media Industry in 2023.

DATE: 10/01/2024

COMMENT: For other big players the numbers are similar: NYT went from 3.5m to 688.000 visits; Vice went from 1.1m to 255.700 visits. But what about small players? Here: “Across 486 small publishers (i.e. those with less than 10,000 average daily page views) included in the Chartbeat data, Facebook referral traffic in April represented just 2% of its volume at the start of 2018”. – SOURCE: A Media Operator. Do not trust Facebook. Remember Snowden’s testimony. No wonder Facebook has been putting a lot of money into lobbying. Market dominance like this is only possible through criminal monopolistic practices. Only achieved with the help of the government. Not true Capitalism.

DATE: 10/01/2024

COMMENT: Do you trust Facebook? Facebook made harder for publishers to reach audiences without paying IN 2014!. In 2018, advertisers on Facebook were questioning ROI + publishers were fighting Facebook because it wanted to own Facebook Watch content. And longtime friends of Facebook (data brokers) became THE COMPETITION. Remember: 50% of its users are actually FAKE.

DATE: 09/01/2024

COMMENT: North Korea’s biggest trading partner is China. This shouldn’t surprise you, since communist nations always try to be friends with each other. Because of its business relationships, thousands of north koreans are served as labour forces to chinese factories. And the most absurd part is that north koreans are even CHEAPER labour than chinese labour. However, at the same time, the future of factories is more Robots, with a chinese factory in Dongguan City becoming famous for recently replacing 90% of its human workforce with machines, which means that eventually these north koreans (and the chinese) will be OUT OF WORK. And that’s for sure, because productivity increased by 250% while at the same time it saw a 80% drop in defects. Both of these people need one thing: to be freed.

DATE: 09/01/2024

COMMENT: Yes that’s right. Only 1,000 IP Addresses is what North Korea has to access the Internet. It’s limited access. Nonetheless, the North Korean government instills cybercrime and its computer specialists use these scarce IP resources to attack nations like South Korea, the USA, European nations, among others. Some experts estimate that there are between 600 to 1300 hackers working for Kim Jong-un (crackers actually). Mainly, North Korean’s hackers usually steal about 80% while Russian hackers keep 20% in cyber heists.

DATE: 08/01/2024

COMMENT: You think you’re alone in losing social media traffic? Of course not. There’s a party! More and more news brands have been experiencing a huge loss of traffic from Social Networks. And it’s a recent reality. We are all together in this boat. Furthermore, traffic referrals from X dropped 27% in 2023. Looks like not even the dead blue bird can save Journalism. But that’s not all, you need to read this: “The big fear is that search traffic may be next, as AI-powered results provide answers directly in the interface, rather than offering so many links to news sites” – SOURCE: Fast Company. Oh yes, BIG TECH is a menace we all need to fight. Maybe this level of attention warfare will wake up these brands.

DATE: 08/01/2024

COMMENT: You can’t have a chaotic business reality without evidence. The Global Financial Crisis is here, and the layoffs prove that today if you want to listen. Despite ALL these massive layoffs already (!), the Media Industry faces a crisis of its own. And businesspeople can’t deny it. More from the source: “Dozens of news outlets have executed layoffs this year, including The Washington Post, NPR, BuzzFeed News, Vox and The Texas Tribune. On Thursday alone, KCRW in Santa Monica, California, started offering buyouts, and Condé Nast announced layoffs at Wired” – SOURCE: Poynter. How many people are actually working in the main industries? And how many of them are targets of the next massive layoffs? And how many are working for zombie companies? And how much GDP is about to be erradicated next?

DATE: 08/01/2024

COMMENT: Furthermore, women over their 60s are making only $2 per day selling small pieces of rusted scrap metal from ships. Globally, trash pickers outnumber official waste collectors 4 to 1. And many waste pickers are children and teenagers. This is for those who don’t have perspective on how many Waste Pickers the world holds (20 MILLION), and how grave are the living conditions of these people. In Delhi, India, many (50,000) dig through trash every single day looking for eletronic waste (cellphones, computers etc) to survive. That’s the life.

DATE: 08/01/2024

COMMENT: Although we all are under a Global Financial Crisis, some good news is always good to reinforce. The Netherlands created 256,000 new jobs globally and 151,000 jobs just in 50 cities of the country. Another great metric is the following: “Companies with teams of up to 50 people provided 57,000 jobs, accounting for 57% of the total Dutch startup employment. Unicorns only represented 12% of all opportunities..........Interestingly, a quarter of all open positions at Dutch startups were for developer roles — compared to only 14% globally. Nevertheless, over 70% of openings in tech startups were for non-tech roles, including positions in sales and marketing.” – SOURCE: The Next Web. Interesting how the market is fighting back in a Global Financial Crisis. Go Dutch!

DATE: 08/01/2024

COMMENT: A population that has defending itself from the Chinese Communist takeover on a daily basis seems to be doing alright all things considered. But the country is fighting against unification alraedy, with some of the youth of the country having a stand. To date, 83% of Taiwanese between the ages of 18 and 29 say they identify themselves as exclusively Taiwanese. That amount of youngsters thinking this way in absolute terms, will definitely be a resistance if war comes to threat the country. And Taiwan has weak spots today. For example, 27 subsea cable connections that provide internet access to Taiwan are vulnerable to a Chinese military attack. But for sure Taiwan can cut export relations with China should something big happens and protect itself considering that it has potential western allies yet to be revealed.

DATE: 06/01/2024

COMMENT: Mapping another country’s military forces along with its ability to supply for its people seems to be getting easier today. Since China has a lot of dependency on other nations to survive, a war would rapidly crush the country. “You would be looking at civilization collapse under a YEAR” – Peter Zeihan. More additional truths from Peter Zeihan who works with the D.O.D.

DATE: 06/01/2024

COMMENT: Despite the fact that China has between 380 and 650 ships, The USA’s 270 ships are far more powerful. Super-carriers are used for projecting long-range power, and it’s the 1st choice if you want to knock down a country. With TWO – two! – super-carriers The United States has greater protection capability than THE ENTIRE Chinese Navy. Besides that, all U.S. navy ships are “blue water” capable, meaning they can go everywhere on the Planet. While 90% of the Chinese Naval Fleet can’t go more than 1,000 miles away from shore. China doesn’t have the same reach, nor military capability nor expertise of The U.S. Some truths from Peter Zeihan who works with the Department of Defense.

DATE: 06/01/2024

COMMENT: What? Surprised?! Only naive kids trust Google with their data and with their everyday digital lives today. Google is definitely after knowing you better at levels you wouldn’t want. How much money you make, what is your most likely next crisis you’ll face, which porn habits you have (if you have any) and much more. It’s a conglomerate of surveillance systems. Wake up.

DATE: 05/01/2024

COMMENT: in the near future homelessness will increase not because people are lazy or in drugs, but because market anomalies will being to appear, and too many monopolies result in a crushed economy. Homelessness in New york is at its highest level in almost 100 YEARS. And over 90,000 unhoused new yorkers are already currently sleeping in the city's homeless shelters. About 1/3 of them are....children. Over the past 10 years the number of homeless adults has DOUBLED. How is that sustainable? Another reality: 44% of new yorkers have problems paying their rent leading to countless evictions. So you see, this problem is only getting worse as years go by. And by the glimpses on the global economy, things will only get worse. It’s time to act.

DATE: 05/01/2024

COMMENT: Just in 2023, 62,000 positions were cut by Big Banks. Then 1,000 employees were laid off by ByteDance (TikTok’s parent company). Then 1,900 employees from VMWare were laid off by Broadcom. Then X/Twitter laid off around 6,500 employees. Then Volkswagen fired 2,000. Then Nokia fired 14,000. Then Google fired 12,000. All that while 230 american companies have filed for bankruptcy (just in April 2023) and 25% of companies are zombie companies. There are 1000 companies in the TECH INDUSTRY doing layoffs.

DATE: 03/01/2024

COMMENT: A.I. is now assisting in power grids turning them into SMART Grids. The fame of power grid systems being the complex machines ever built makes such a breakthrough with A.I. another milestone. This A.I. reduced the time of calculation of energy management from 10 minutes to 60 seconds. It can also forecast power outages by looking at weather, geography and income levels.

DATE: 03/01/2024

COMMENT: Almost all Companies today have a share of guilt in the waste subject, because they overly target profit over anything else (especially a healthy environment), with many sins involving plastic. Only 9% of the plastic ever produced has been recycled, and 19% has been incinerated. As MIT Technology Review points out, there are estimates showing that between 8 million and 11 million tons of plastic waste enter the ocean each year. that’s the equivalent of dumping a garbage truck of plastic into the ocean EVERY MINUTE. To date, humans have created around 11 billion metric tons of plastic. Such quantity surpasses the biomass of all animals, both terrestrial and marine animals. And most of it is becoming waste dumped on the environment.

DATE: 03/01/2024

COMMENT: When you’re in business, part of it should always be about caring about the environment and plastic disposal is a real problem. One-third of this total is single-use plastics, which humans interact with for seconds or minutes before discarding. A total of 95% of the plastic used in packaging is disposed of after one use, a loss to the economy of up to $120 billion annually. Coca-Cola, produced 3 million tons of plastic packaging in 2017. That’s the equivalent of making 200,000 bottles per minute. Hard fact: HALF of all plastics in existence have been produced in just the last two decades. That’s a lot of waste, because, In the U.S., only about 5% to 6% of plastics are being recycled each year.

DATE: 03/01/2024

COMMENT: Something interesting to know: A smartphone is covered by approximately 250,000 patents. Patents became also some form of currency in the business world recently with companies like BlackBerry selling 32,000 of them to companies like Key Patent Innovations for $170 MILLION + royalties on future profits. Great deal. Quick business tip: If your work needs a patent, try to keep it a secret first. If you can’t do that, dive into the world of Patents to protect your work. But many things remain better protected while kept as a secret.

DATE: 02/01/2024

COMMENT: Main countries: India, EU, USA, Russia, Mexico, UK, South Africa, South Korea, North Korea, Ukraine, Venezuela, Taiwan, Mali, Romania, Tunisia, Belgium, Portugal, Belarus, Austria, Slovakia, Finland, Panama, Croatia, Georgia, Uruguay, Iceland, among others (TIME - world elections 2024). Ready? "We will know whether democracy lives or dies by the end of 2024". You bet.

DATE: 02/01/2024

COMMENT: No surprise here. But here’s a powerful revelation worth sharing if you’re into mastering The Market: " ‘Everything is seen in China,’ said a member of TikTok’s Trust and Safety department in a September 2021 meeting. In another September meeting, a director referred to one Beijing-based engineer as a ‘Master Admin’ who ‘has access to everything’." – SOURCE: Buzzfeed. The company even spied journalists up to their physical locations.

DATE: 02/01/2024

COMMENT: A surveillance app that has ties with the Chinese Communist Party? (CCP) obviously rules decision-making in practice, not high-level employees. Many businesspeople tend to forget how adamant governments are when it comes to surveillance. America has Google and Facebook. China has Tik Tok, which became the most visited website in the world in 2021. Forbes additionally found LinkedIn profiles for 300 ByteDance employees that showed they previously worked for Chinese state media publications. Surprised?

DATE: 02/01/2024

COMMENT: It’s best to quote The Guardian this time: “TikTok has admitted that it used its own app to spy on reporters as part of an attempt to track down the journalists’ sources, according to an internal email. The data was accessed by employees of ByteDance, TikTok’s Chinese parent company and was used to track the reporters’ physical movements.” – SOURCE: The Guardian. And some businesspeople still think there’s no spying in real life done by apps on their phones....tsc tsc. Google and Facebook are now facing chinese competition.

DATE: 02/01/2024

COMMENT: It’s important to repeat this: "There is no stability, no investment, no growth in most banks — and there are likely to be more job cuts" – SOURCE: Banking Dive. Now some numbers from the source: “20 of the world’s largest banks shed at least 61,905 jobs total in 2023; UBS made the deepest cuts: 13,000; Credit Suisse, expected to cut 9,000 jobs in a wide-scale restructuring; Wells Fargo, is at 12,000; Morgan Stanley and Goldman Sachs, 4,800 jobs and 3,200 respectively; Citi cut 5,000 jobs and Bank of America dropped 4,000;”.

DATE: 02/01/2024

COMMENT: Surprised? You shouldn’t. For starters, the banking sector was doomed to be the ground zero for job losses because of A.I. and Robotics, but that’s just one factor. We know there’s more. There’s also a looming Global Financial Crisis taking over Global Markets now, which is a combination of factors like criminal monopolies, criminal governments, big taxes for people and a smaller job market because of the advancements of Technology to name a few. Put that all TOGETHER and you have more people with less money, and big banks having to go to war for a few whales who have more and more wealth. "There is no stability, no investment, no growth in most banks — and there are likely to be more job cuts" – SOURCE: Banking Dive.

DATE: 02/01/2024

COMMENT: The war for hitting the jackpot on renewables is apparently not so simple as it seems. Spain just got £699,000 blocked in an Arbitration Case. A UK court froze 4 bank accounts connected to Spain’s Instituto Cervantes because of a long dispute over soured investments in renewable energy. The decision is linked to an arbitration award won AGAINST Spain, where the country was sentenced to pay €28 million in 2021. Spain has refused to pay the money up until this point. Well, that’s definitely not good for business. Looks like even big players are having major problems nowadays.

DATE: 02/01/2024

COMMENT: The goal is to always bring some good news (especially as a NEW year enters) but the necessity of speaking the truths of today’s market beats that desire. The source: “ILAP owns wind power generation plants in northern Chile with a capacity of almost 240 megawatts. A push for clean energy by the Chilean government has swamped the sector with projects, straining transmission infrastructure and lowering prices” – SOURCE: Bloomberg. Looks like even in the space of renewables, the Global Financial Crisis is hitting hard.

DATE: 31/12/2023

COMMENT: Looking at this data point alone you can see why some companies fear Death by Amazon. Mastering the e-commerce market up to a point where almost half of consumers choose you over the competition (and there’s a lot of competition in e-commerce these days) is not a small feat. Something highly hard to replicate nowadays where attention spans are proven to be between 3-8 seconds, and people’s wallets have been shrinking in size because of The Global Financial Crisis. But somehow….people still have money to spend on Amazon. On a weekly basis. According to Jungle Scout, a source mentioned, customers buy 7,400 products EVERY MINUTE from Amazon’s U.S. sellers.

DATE: 31/12/2023

COMMENT: A great rival that is rising against Amazon, a powerful BIG TECH that has been ruling the world of e-commerce is Walmart. A nice strategic retail move: 90% of Americans live within just 10 miles of a Walmart store. For customers, It’s hard to avoid Walmart (which is good for the megamarket brand). Additionally, like the source says, the marketplace and the ecosystem that Walmart is building with advertising and WFS (Walmart Fulfillment Services] is something that can give actual growth in the future of sellers, without stealing their business in return (like Amazon does). Maybe legacy brands like Walmart can actually oppose BIG TECH companies like Amazon. Who knew...?

DATE: 31/12/2023

COMMENT: A BIG TECH I don’t tend to talk much about is becoming something more and more dangerous for the e-commerce market. Amazon has now surpassed (in 2022) over 50% cut of each sale made on Amazon.com. That’s too much money on each sale. The other important part is that sellers have been paying Amazon more PER TRANSACTION every single year for the past 6 YEARS. These costs include advertising, sales commissions, warehousing, packing and delivery. No wonder “all companies fear Death by Amazon”. Finally, let’s remind ourselves that Amazon uses sellers as data to see which products are a success, then copy them and sell a Amazon version of it (!).

DATE: 31/12/2023

COMMENT: If you don’t believe A.I. is here to stay you’re delusional. Machina, used by U.S. Space Force, is currently orchestrating thousands of data collections nightly with a global telescope network. As Quartz reveals, Machina's algorithms marshal telescope sensors. Computer vision and large language models tell them what objects to track (!). Impressive A.I. put at work, that’s for sure. And that’s not all. Another AI project at Space Force analyzes radar data to detect imminent adversary missile launches, again....autonomously.

DATE: 31/12/2023

COMMENT: What needs to be quoted is this: “There is little dispute among scientists, industry experts and Pentagon officials that the U.S. will within the next few years have fully autonomous lethal weapons. And though officials insist humans will always be in control, experts say advances in data-processing speed and machine-to-machine communications will inevitably relegate people to supervisory roles.” – SOURCE: Quartz. Impressive. And powerful and dangerous at the same time. What are your thoughts?

DATE: 31/12/2023

COMMENT: The rise of the electric vehicles is doing to blue collar jobs what A.I. has been doing to white collar jobs: massive layoffs. In late November of 2023, about 7% of the Honda Motor workforce (that has roughly 13,000 employees) were sent home. As the source says (Nikkei Asia), in the first 10 months of 2023, sales totaled about 490,000 vehicles which is a drop of 18,5% on the year. But now with electric vehicles rising, the numbers forced Honda to slash jobs because Honda’s chinese efforts were centered around gasoline-powered vehicles and plug-in hybrids. And Honda is not alone. In July 2023, Toyota cut 1,000 jobs because of similar motives. Who knew?

DATE: 30/12/2023

COMMENT: If you think water supply isn’t a modern issue then think again. Water supply across the globe is facing its hardest times, when 70% of the GLOBAL fresh water supply is already used by Agriculture and at the same time there’s a 40% of shortfall of water in freshwater supply (by 2030). Food production relies on water, and there’s a shortage of it nowadays. That’s serious. Because food production must increase 70% by 2050 to support the expected 10 BILLION world population (!). In the US, lakes Mead and Powell are the largest reservoirs, and a bit more than 20 years ago its reserves were full. Now, there’s only ¼ of that reserve left. And that’s just a part of the major problem.

DATE: 23/12/2023

COMMENT: For those who think that getting into the A.I. business is easy, think again. There’s still one barrier: MONEY. Hence why The Wealth Gap is gonna be bigger in the next few years because only a selected few are currently being able to create TRUE A.I. systems that can generate impact on The Market and cut costs and boost productivity all at the same time. You need tons of Data to do that. And you need to comply with new laws that are slowing down A.I. advancements. And you need to pay copyrighted work in order to use it in your A.I. systems as training data. That costs money. But is also true that once you have that money, the growth of the company can be exponential while at the same time, you won’t need too much human labor. Some say that A.I. companies in the near future will have only 3 employees. Three.

DATE: 22/12/2023

COMMENT: To understand how WAR works you need to understand business. That’s the ideal world. Because businesses provide goods and services in a nation. And a nation has ways to say to The Market that they’re producing, which in turn draws the attention of foreign investors. This stat shows how much confidence China and Japan are now putting in themselves rather than the USA. Apparently, much has changed. A decade gives us Data that shows new business decisions and a considerable shift in strategic thinking of NATIONS which impacts other nations and global markets as a whole. Both countries have grown a lot on their own. The USA is not that necessary anymore.

DATE: 22/12/2023

COMMENT: There are estimates predicting that $10 BILLION will be spent on new subsea cables from 2023 to 2025 around the globe (as CNET points out). A sizable investment which will make things better for countries giving them faster internet access, lower prices, a 3% to 4% increase in employment and a 5% to 7% boost in economic activity. The only downturn is protecting them later because countries like Taiwan have vulnerable subsea cables to military attacks.

DATE: 22/12/2023

COMMENT: Some say that the WWIII has already begun because the level of attacks nations can suffer today are hard to detect as fast as it happens. Cutting off internet access to a country is one of them. Taiwan has 27 subsea cable connections that give the country internet access which are vulnerable to a chinese military attack. Today there’s huge competition for attention, where newspapers, influencers, military forces and governments fight daily for it. Hence why, WWIII will be a complex war. How do you warn everybody? Fast? Think.

DATE: 21/12/2023

COMMENT: Looks like even major famous companies can’t simply pivot to the gaming industry without suffering the impact of The Market’s heavy competition. Like the source says, non-gaming tech companies are TRYING to expand into games: “After years of hype, Google officially axed its Stadia service in January. Just a couple of weeks ago, Amazon cut over 130 jobs in its free games division and announced it would “refocus” its efforts. In 2021, TikTok teased what it called a “major push” in gaming, only for owner ByteDance to announce on Monday that it would be laying off around 1,000 workers in its gaming unit” – SOURCE: The Verge. How about that?

DATE: 20/12/2023

COMMENT: Adding more to the subject of content production, Google alone shows how much content is being published over the course of a year. It grew from 1 trillion to 30 trillion indexed pages in just 7 years. Furthermore, a single platform – Wordpress – gives us a reference about content growth: In July 2016 nearly 70 MILLION NEW posts were published on Wordpress (!). Impressive. Because that’s over 2 MILLION per day as Buzzsumo points out. Now, what’s your Content Marketing strategy now that you know this?

DATE: 20/12/2023

COMMENT: The goal here is to map The Market as much as possible. Hence why it’s worth mentioning this “old” statistics. For those who don’t know, The Washington Post alone was publishing 1200 posts a day, growing the amount of web visitors by 28% (!!!) in 2015. Impressive? No. High-volume publishing works. Too many pieces of content eventually bursts through the noise and they get you ATTENTION. The necessary asset for businesses to survive. Although this usually means sacrificing quality, it works. Jeff Bezos knew what he was doing.

DATE: 20/12/2023

COMMENT: THE SOURCE: “It aims to install between six and eight nuclear reactors each year....... The State Council (China's cabinet) approved the construction of ten in 2022. All in all, China has 22 nuclear reactors under construction, many more than any other country. The growth of nuclear power has stalled in Western countries for a number of reasons. Reactors require a large upfront investment and take years to construct. The industry is heavily regulated.”.

DATE: 20/12/2023

COMMENT: Facebook is under the same target by the Canadian federal government but no deal is on the works. And despite this seemingly good news, the amount is ridiculous considering the bills that the Journalism industry has to deal with on a daily basis with hotels, telecoms, legal teams, travels to verify facts and to create documentaries / articles etc. As the source says, the views of Canadian news on Facebook dropped 90% after the company blocked access to news on the platform. Local news outlets have been hit particularly hard.

DATE: 20/12/2023

COMMENT: The Luxury Goods industry has been growing and now has been spending more than ever with Advertising, thanks to its new customers being young adults (Millennials and Gen Z). From 2010 to 2019 the group of luxury brands surveyed increased their ad spending by over 140%. Something impressive considering the audience is narrower than most businesses because for advertisers in general, the growth was 95%. That also means Prada, Louis Vuitton, and similar luxury brands are capturing a larger share of the ad market, which will surely impact the revenue of those who provide online ads.

DATE: 20/12/2023

COMMENT: For those who are still stupid enough for using Facebook’s social networks an interesting market fact proves that people like to show off on Instagram, and it’s backed by Data. Of the 20 most followed Instagram accounts, whether that’s business accounts or personal accounts, 13 of them have a focus on showing off luxury goods products. Something that proves that if you own a luxury good product, consumers might like to exhibit it there.

DATE: 20/12/2023

COMMENT: By 2015, 2/3 (two-thirds) of luxury customers in China were under the age of 35 years old. Then, in 2021, it achieved half of the customers base for the luxury goods market, which is now a market of €130 billion (as of 2021). No wonder LVMH chairman Bernard Arnault’s is living a good life.

DATE: 20/12/2023

COMMENT: One big surprise for those who provide luxury goods to The Market. Because Millennials and Generation Z are now the new adults, and because many of them are under the largest Wealth Transfer event of biblical proportions in the world (Baby Boomers are giving their wealth to their kids as inheritance), the luxury goods market has a NEW audience. NEW consumers. Young adults. In 2019, millennials and Gen Z accounted for 40% of luxury shoppers in North America and these two generations are expected to account for as much as 70% of the global luxury market by 2025 (!). Who knew?

DATE: 19/12/2023

COMMENT: Welcome to another mass layoffs card. One more cold hard fact: Broadcom Announces Layoffs of 1,200 VMware Employees Post-Acquisition, but the actual head count may be more as shown inside the news article. Furthermore, VMWare, a company at the size of more than 38,000 employees, is likely to have its workforce impacted by the Broadcom acquisition in a much higher level, with some speculations that the TOTAL NUMBER of this round of massive layoffs will reach up to 20,000 employees (!). VMWare was actually acquired by $61 billion, with the remaining $8 billion being just debt that was also bought by Broadcom in the deal.

DATE: 07/12/2023

COMMENT: Every 100 days the computing power required for A.I. is estimated to DOUBLE in order to fulfill A.I. needs. By the same proportion, the computing power required for A.I. is expected to increase by more than 1,000,000x over THE NEXT 5 YEARS. Remember that at the same time, such level of computing power requires cooling systems to prevent everything from getting fire. And that usually means water-based cooling systems. A natural resource that has an International Crisis of its own.

DATE: 07/12/2023

COMMENT: The 3rd place is followed by the UK, then China in 4th, then Canada in 5th, then France in 6th, then Australia in 7th, then Netherlands in 8th, then Russia in 9th, then Japan in 10th place. For those who have been following all Market Facts, Google and Microsoft combined used up to 11,000 olympic swimming pools of WATER to cool of its Data Centers. Looks like the US needs water a lot in the middle of the international Water Crisis. Remember a key factor: big computers also require water to SURVIVE. And The Market follows.

DATE: 07/12/2023

COMMENT: Now, two BIG TECHs are under scrutinity for having a heavy consumption of water usage to cool off its Data Centers. People tend to forget that computers rely also on water to survive. Our daily systems rely on water to be operational. Microsoft’s water usage is the same of using 2,500 olympic swimming pools while Google’s water usage falls on the 8,500 pools (!).

DATE: 07/12/2023

COMMENT: Additionally, up to 18,000 households can be supplied with ONE wind turbine that generates energy in Germany. This is a lot of clean energy being produced by wind power plants alone, and with the example of Denmark, it shows that it works. No country has half of its energy supply coming from Wind Power like Denmark.

DATE: 07/12/2023

COMMENT: It’s scary sometimes to study business isn’t? But the truth is that these anomalies exist thanks to massive monopolistic activity + lobbying + criminal companies + criminal government. But for those who have not been paying attention, UBER is actually a zombie company, keeping itself on The Market without turning a profit for YEARS in a row. Many years. This means that companies that are IN THE MARKET, operational, famous, in many people’s smartphones are actually STILL not making a profit for years in a row. Years! What will the global economic crash look like? Think about it. Suddenly many famous companies could disappear from the marketplace. In a heartbeat.

DATE: 07/12/2023

COMMENT: That data comes from the Federal Reserve itself. Thanks to low interest rates and easy money, many companies were able to pay their operational costs, but turning into zombie enterprises at the same time. This also means that an event of biblical proportions can happen overnight since many companies today are not making a profit. They just exist.

DATE: 07/12/2023

COMMENT: The definition of Zombie Companies: “Companies that earn just enough money to continue operating and service debt but are unable to pay off their debt. Companies that are not profiting and should have went out of business but can get the money to at least stay operational.”. Thanks to Patrick Bet-David, we now know that 18% of companies listed in the Bloomberg Total Return Index are zombie companies. That was only 1% in 1997. How many more companies are just existing without making money today?

DATE: 05/12/2023

COMMENT: The chinese people may be the 2nd largest potency in A.I. development in the world but at the same time, the bill will come to their own people as well. Chinese people will face job loss and mass unemployment just as much as their western counterparts. And because of its latest fast advancements in the race for mastering true A.I., we may see the chinese data appear as evidence even before the US (data on mass unemployment). As the source says (CNA INSIDER), Goldman Sachs predicts A.I. will replace 300 MILLION jobs worldwide (!). This means people are now looking for jobs they’ll eventually lose in the near future. Furthermore, people are studying to get jobs that won’t matter. Both scenarios will cause sudden disruption in The Market.

DATE: 30/11/2023

COMMENT: Nuclear energy is a subject every businessperson must try to master as its ramifications (both on personal and business life) are tremendously beneficial. Despite accidents of the past involving Nuclear facilities, the answer for the future in a Global Financial Crisis where everybody wants to cut down costs (businesses and households) leans to Nuclear. Something YOU MUST watch is THE IMAGE on this Valuetainment Video [ MUST VIEW ] for perspective.

DATE: 30/11/2023

COMMENT: Furthermore, Solar P. plants require 75 TIMES more space than the ordinary american nuclear facility (which needs 1 square mile) to produce the same amount of electricity. PERSPECTIVE: You need MORE than 3 MILLION solar panels to produce the same amount of power as a typical commercial reactor or more than 430 wind turbines (!). – SOURCE: Valuetainment.

DATE: 30/11/2023

COMMENT: Quoting the source once again for maximum benefit: “There’s a 92.7% capacity factor of U.S. nuclear plants in 2021 as a reliable electricity source. There’s 475,000 well-paying, sustainable direct and indirect jobs in the nuclear industry. There’s 482M metric tons of carbon emissions avoided in 2021. And 50.4% share of carbon-free electricity generated by nuclear energy” – SOURCE: Valuetainment.

DATE: 30/11/2023

COMMENT: Quoting the source for maximum benefit: “The country’s nuclear reactors produced 843 billion kWh in 2019, about 19% of total electrical output.....it’s expected that TWO more new units will come online soon after 2020, these resulting from 16 license applications made since mid-2017 to build 24 new nuclear reactors.” – SOURCE: Valuetainment.

DATE: 30/11/2023

COMMENT: Next is Wind with 187, Hydropower with 174, Solar with 45 and Geothermal with 10. That’s according to the Nuclear Energy Institute and a courtesy of Patrick Bet-David’s video (as the source). Facts about Capacities: Nuclear: 92.7%, Geothermal: 69%, Natural Gas: 65.6%, Other Gas: 61.6%, Other Biomass: 60.2%. Wood: 57.9%, Coal: 48.4%, Hydroelectric: 36.3%, Wind: 35.9%, Solar Photovoltaic: 24.4%, Solar Thermal: 23.1%, Petroleum: 13.2%, Battery: 6.4%.

DATE: 30/11/2023

COMMENT: That drop in prices happened between December 2022 and April 2023 in FINLAND with the newest nuclear reactor in Europe (Olkiluoto 3) - and the biggest by capacity. It's now producing electricity and is expected to account for 30% of Finland's power generation. The Oil industry is a 7 TRILLION dollar industry and it has been lobbying governments for keeping market share.

DATE: 30/11/2023

COMMENT: China made many loans with countries from Latin America and The Caribbean in the 2 recent decades and most of them (almost 50%) were NOT being paid back (!). That means that the money “wasted” is going to turn into different kinds of payments: natural resources like LAND for instance. So if that many loans are not paid by a certain DATE, expect “foreign land” to be taken.

DATE: 30/11/2023

COMMENT: The main countries with the most debt with China (2022 data): Venezuela: $60 billion, Brazil: $31 billion, Ecuador: $18.2 billion, Argentina $17 billion, Bolivia: $3.2 billion, Jamaica: $2.1 billion, Mexico: $1 billion, Surname: $773 million, Trinidad & Tobago: $695 million, Dominican Republic: $600 million, Guyana: $520 million, Costa Rica: $435 million, Cuba: $369 million.

DATE: 30/11/2023

COMMENT: China once again hits The Market Facts because a notable absurd amount of LOANS were made to 3 South American countries: Brazil, Ecuador and Venezuela. Chinese loans usually come with conditions such as having to hire CHINESE INFRASTRUCTURE FIRMS (controlling demand and supply) to countries that take those loans. Not to mention that they’re usually in YUAN (the chinese currency) and not dollars. All loans are obviously with strategic positioning for China’s communist agenda goals. REMEMBER THAT.

DATE: 30/11/2023

COMMENT: China needs lithium (see how we are talking again about China?) along with copper and nickel for its green energy projects. Now we know that more than HALF of the lithium reserves are under these 3 countries. In our Modern Era, pay attention to those who are targeting these 3 countries with major business deals, investments and loans for infrastructure.

DATE: 30/11/2023

COMMENT: China is dominating attention for those in the business world and for those in governments. Hard fact: 21 out of the 33 Latin American & Caribbean countries have formally signed up for the Belt and Road Initiative (BRI). Some countries that are not part of the BRI have stronger ties, receiving significant loans and investments from China, while countries that have signed up for the BRI are not the center of the chinese investors. Therefore, DESPITE not being part of the Belt and Road Initiative, a country may have ties with China. So how WIDE are the chinese tentacles in the Modern World?

DATE: 30/11/2023

COMMENT: China has been targeting key industries for LA like mining, telecoms, electricity and energy. It currently has 3 ways of interacting with LA countries: Trade, Official Foreign Direct Investment (ODI) and Bilateral loans.

DATE: 30/11/2023

COMMENT: That China is growing rapidly and has become the 2nd Economy In The World is no hot news, but its tentacles are something businesspeople tend to overlook sometimes. It increased its trade volume from $12 billion (in the 2000s) to $449 billion worth of goods in 2022 with Latin America / Caribbean.

DATE: 28/11/2023

COMMENT: That amount of companies focusing on doing business with your data shows how The Market is seeing DATA AS THE NEW OIL (a famous saying that started being spoken by many businesss experts a few years ago). In 2019, 45% of your information that these companies sold was related to marketing and advertising; data brokerage market demand. But then the remaining 55% of your data means what? Something that likely likens as pieces of a major puzzle that can reveal a wider view of an individual for sure. REMEMBER: DATA IS THE NEW OIL.

DATE: 28/11/2023

COMMENT: That’s according to The World Privacy Forum. That’s enough information to map out every person on Earth in a way that’s scary to say the least, since 1500 DATA POINTS is really an absurd amount of data on any individual. A recent study by the Federal Trade Commission (FTC) found that ONE data broker segment alone held information on 1.4 billion consumer transactions (!) and over 700 billion raw data. To put that in perspective, it’s about 90 times the number of tweets sent GLOBALLY in a year (!).

DATE: 28/11/2023

COMMENT: The reality of how many countries are involved in collecting DATA from you on a daily basis and are hungry for “data assets” is shown by the numbers as follows next: USA: 73%; EU: 71%; Non-EU Europe: 69%; Canada: 59%; Asia: 56%; Latin America: 51%; Middle East: 48%; UK: 43%; New Zealand: 39%; Africa: 36%.

DATE: 28/11/2023

COMMENT: The ambition of South Korea to become one of the world’s largest weapons exports is translating into actual weaponry provision to other countries. Like the source says (CNBC), in 2017 alone, 132 companies in South Korea were exporting arms to 83 countries already (!). It is now reaching Australia, India, Austria, Turkey, England, Chile, Colombia among other countries, expanding its sales to Europe and South America. South Korea is currently behind as a weapons exporter to THE USA, RUSSIA and FRANCE.

DATE: 28/11/2023

COMMENT: For those in the shoe production Market, the numbers matter because of the recycling industry. A normal shoe contains 40 different parts, and dozens of different materials like plastic, nylon, metal, rubber, foam. Brands that are working with recycled shoes will get ahead of other brands. Fewer costs overall and a deliverable product to The Market.

DATE: 27/11/2023

COMMENT: For comparison, (although real GDP is smaller in practice), the United States GDP is around $25 TRILLION (as of 2022), representing 10% of the World Economy. PS: Google and Facebook were in the Snowden movie.

DATE: 27/11/2023

COMMENT: Facebook, one of the WORST criminal BIG TECH companies (for those who know its history, dating back to Snowden) is stretching its claws and building up Data Centers, to ensure the availability of its monopoly. This stat alone shows how much money is into a single data center and how many Facebook needs to stay operational. While at the same time, it’s enjoying tax breaks in cities like Prineville up until 2027.

DATE: 27/11/2023

COMMENT: Google, Facebook, Amazon, some of the BIG TECH companies have caused so much destruction to the Market and changed San Francisco so much in recent years that poverty is CLEAR on the streets. The cold hard truth of the effect of monopolies in practice: some people can not even SURVIVE in their own city. Eventually the truth gets exposed. Some of the poverty we are seeing is thanks to monopolies. That’s the truth. And that’s only the beginning of the truth.

DATE: 27/11/2023

COMMENT: Now knowing that previous published hard fact that 25% of the European Union’s electricity comes from NUCLEAR power, how much of the world’s nuclear energy is under the hands of Russia? Because this nuclear energy can surely be weaponized. And Russia is “invading” other countries. Relations between countries can change everything overnight.

DATE: 27/11/2023

COMMENT: The hard fact: 25% of the European Union’s electricity comes from NUCLEAR power. This shows that the following investments in nuclear power are increasing rapidly, and nations that were not “on the radar” (like France) may become “special” in a short amount of time.

DATE: 27/11/2023

COMMENT: The Oil Market in plain numbers shows which nations matter. The countries sitting on the largest Oil Reserves, despite the 3 nations mentioned above are: IRAN: 9%, IRAQ: 8%, RUSSIA: 6%, KUWAIT: 6% and UAE: 6%. Why does that matter? Because these nations can repurpose their WEALTH and start to become “superpowers” in a short amount of time, which is what Saudi Arabia seems to be doing by investing in Sports and Entertainment, for starters.

DATE: 25/11/2023

COMMENT: The levels of automation vary depending on which country we are talking about. But the main references are these: GERMANY has 397 robots for every 10,000 factory-line workers; CHINA has 322 units of robots for every 10,000 factory-line workers; THE UNITED STATES has 274 robots for every 10,000 factory-line workers. This level of automation is especially concentrated in the automative industry.

DATE: 25/11/2023

COMMENT: If you think “robots are not here yet” then think again. The only reason we aren’t seeing robots walking down the street, or filling the shelves of supermarkets at mass scale is only because of two things: market opportunity and regulation. Some markets are more advanced like Japan. Others are preventing A.I. and Robotics from spreading fast, which is the case in the U.S.. However nothing is stopping Robotics. Elon Musk said that robots may surpass the 1-to-1 ratio to humans, meaning the “population of robots” will surpass the amount of humans alive. And he’s not wrong.

DATE: 25/11/2023

COMMENT: Although I’m obviously PRO-ISRAEL because it’s The Land of JESUS, The King of kings, it’s also true that there’s good people living in Gaza suffering from the war. Having 45% ot its workforce unemployed and 60% of its people living in food insecurity is a big alarm to other nations that can provide actual help. It’s the duty of prosperous nations that were blessed, to provide assistance when there’s good people in need.

DATE: 25/11/2023

COMMENT: Airbnb listings fell in September 2023 to just 4,600, a drop from June 2023, where there was 20,000 in listings in New York City. And it’s worth highlighting this from the source: “New York is not the only city changing its approach to Airbnb. What to do about short-term rentals is a global question and every city has a different answer. Florence banned new short-term rentals in the historic city center, while Paris capped how many days hosts could rent. Here in the US, Dallas is moving to rezone them, which could impact where in the city they're allowed, and Philadelphia started strict new licenses.“ – SOURCE: Business Insider: The Golden Years for NYC Airbnb Hosts Are Over.

DATE: 25/11/2023

COMMENT: The recycling industry may solve a lot of problems but it takes hard work and key resources that the world needs to invest in order to generate CHANGE. Impacting the actual economy in a competitive level, takes professional-grade recycled products, something that requires serious resources. Water is one of them. Besides this stat, in the United States, more than 70% of cardboard gets recycled, something much higher than aluminum (35%), glass (31%) and plastic (9%). Looks like we can do better.

DATE: 24/11/2023

COMMENT: The famous Entrepreneur, and one of the best entrepreneurs of our time I might add, has cut 80% of Twitter’s (now X) workforce to date. Looks like there’s a lot of redudancy and pointless positions at the company, rendering a lot of the workforce useless. And this amount of layoffs happening while Musk tries to impose its “everything app” vision is surprising, since turning Twitter into X and in a “copy” of WeChat must need the best tech workers of these times.

DATE: 22/11/2023

COMMENT: In a Globalized World economies help each other, but they also harm each other because of national politics and the constant pursue of sovereignty. And unfortunately the case for our Planet seems to be the worse: Countries are fighting each other and that has a cost. That creates DEBT. Furthermore, a corrupt government places the entire country on DEBT as well. The greed of a few causes impact on the many. So now we have 48 countries representing 3.3 BILLION people (almost half) immersed in DEBT. What now?

DATE: 22/11/2023

COMMENT: When we talk about The Creator Economy this business reality gives us a glimpse on how much money is actually made by creators. Although is true that some make 1 MILLION dollars annually, this is a very small percentage of creators worldwide. TWO PERCENT make that level of money. TWO. That’s not a feasible option for those who really want to build wealth and cashflow online. That’s because of the War for Attention that even the most famous brands are fighting today, using all their resources, time and money to get in front of enough eyeballs to remain cash positive. Also, the changes on consumer behavior + content consumption, making everything harder.

DATE: 21/11/2023

COMMENT: When countries go to war expenses rise up and that usually translates into TAXES. Because America has been involving itself in too many wars, americans shouldn’t expect taxes to go away and enjoy big tax reliefs. And because this number of US Military Bases is so absurd, you can imagine how much it costs americans for its own government to push warfare as part of their agenda on a daily basis. Russia, France and Britain COMBINED has a total of 30 military bases. Remember: being war-ready has a cost.

DATE: 21/11/2023

COMMENT: For those who are curious about how much value the TOP 1% holds in stocks, here you go: U$ 19.16 TRILLION dollars (!). That’s a wealth gap that scares anyone who understands economics today. And thanks to Patrick Bet-David, we also know that the wealthiest 10% of American households now own 89% of ALL U.S. stocks. Where do you go from there if you want to invest and change classes? This reminds me of the 1000 bitcoin whales. One thousand individuals who own 40% of the bitcoin market. Now you know why is so hard to change classes in life.

DATE: 20/11/2023

COMMENT: Furthermore, 17% is done in Japanese Yen; 13% is done in British Pounds; And 7% is done in Chinese Yuan. The only Communist Nation is catching up to its Western adversaries bringing the Yuan to new levels of Trade. This shows the strength of China in taking over all kinds of leaderships and proving to be a moving force in the near future.

DATE: 20/11/2023

COMMENT: The power of the United States to freeze or exile financial transactions of other countries is now smaller since China began working on an alternative to make international financial transactions that don’t rely on the US. In Trade, Yuan settlement was up by 20% to 5.77 trillion in 2021. In 2022, The figure was increased by another 31% for the 1st half of the year. Past year, THE CHINESE YUAN became the 5th most actively traded currency in the world. The 1st being the US dollar, the 2nd: EURO, the 3rd: YEN, the 4th:Pound.

DATE: 20/11/2023

COMMENT: The next level of China self-sufficiency plan is to increase its level to 84% of self-sufficiency in energy supply. China’s Energy Sources are currently divided by Coal (55%), Oil (19%) and Natural Gas (8-9%) making China currently dependent on fossil fuels. However, China still relies on IMPORTED Oil and Natural Gas for its consumption. Over 60% China’s Oil Consumption comes from OTHER countries. China has built a multi-billion dollar oil and gas pipeline to address this energy security problem.

DATE: 20/11/2023

COMMENT: The United States has 5 of the top 10 supercomputers in the world. The November 2022 ranking for the world’s top supercomputers is: #1: USA – Frontier; #2: Japan – Fugaku; #3: Finland – LUMI; #4: Italy – Leonardo; #5: USA – Summit; #6: USA – Sierra; #7: China – Sunway TaihuLight; #8: USA – Perlmutter; #9: USA – Selene; #10: China – Tianhe-2A.

DATE: 20/11/2023

COMMENT: The Belt and Road Initiative from China, which started in 2013 to invest in more than 150 countries has now been costing a lot of dollars worldwide. Therefore, major projects are seeing a massive slowdown because Globalization hasn’t penetrated African countries that much yet, making many chinese projects an isolated progress to such African nations. But thanks to China’s Belt and Road Initiative, there’s factories in Africa, roads in Kazakhstan, Oil refinaries in Iran, and ports in Greece. A more China-dependent world is here.

DATE: 20/11/2023

COMMENT: The progress involving EVs is a war for getting 1st place and China is ahead of capitalist nations themselves (!). South Korea follows the United States with a little over 3500K patents, and the European Patent Office with a little over 2000K patents. Finally, Japan places 5th place with a little more than 2000K patents for EVs power trains. China is making some of the best, cost-effective, most technological advanced electric vehicles on The Planet because of these factors and many others.

DATE: 20/11/2023

COMMENT: The dominance of China when it comes to EVs is beginning to scare markets and experts worldwide because China is already the number #1 provider for batteries in today’s International Market. It’s already being extremely HARD for the United States and Europe to stop being reliant on China for materials for batteries if they want to stay in the game. Therefore, the global EV battery supply chains without China is not a reality nowadays. Capitalist countries are needing a Communist nation for critical materials and for business.

DATE: 20/11/2023

COMMENT: The Market for batteries is under a communist nation, providing batteries (a critical component for smartphones, laptops and other products of Modern Days) to capitalist nations (?!?!). The world is backwards. This is why this current Global Financial Crisis is a BLACK SWAN event. We are leaving the control of our daily operations of our companies and our government agencies under a nation that proclaimed itself communist decades ago (!). What happens when China attacks our countries by cutting Trade all of the sudden?

DATE: 20/11/2023

COMMENT: The rise of Electric Vehicles (EVs) is here. Despite the fact that we’re living in a MAJOR Global Financial Crisis nowadays, the Evs market is also expected to grow 35% in sales in 2023. Some may think these are odd numbers. Mas the force of Capitalism is constant, and will make those who are thinking about actual progress richer.

DATE: 19/11/2023

COMMENT: Do you think Americans are full of cash? Think again. As the source (CNBC) says: "Living paycheck to paycheck remains the main financial lifestyle among U.S. consumers,". Also, some 74% of Americans say they are stressed about finances and nearly half, or more precisely 49% of adults have less savings or NO SAVINGS at all compared to 2022. So this is something worth mentioning if you’re in business and if you’re aiming your marketing efforts at an American audience.

DATE: 16/11/2023

COMMENT: The reality check? The income of national farmers of the United States will fall by 19%. At the same time, the costs involved in agriculture and farming are increasing rapidly, which could impact food prices in a way that’s NEVER seen before. Fertilizer accounts for about 1/3 of these annual costs showing that there’s a major hunger crisis on the way. Can you imagine having your income shrink by 19% while having a third of your costs increase by 73%? Put that with the crisis of arable land and the water crisis and we all have a major hunger crisis to deal with in the coming years.

DATE: 16/11/2023

COMMENT: The freshwater supply of mankind is mostly currently reserved for Agriculture. However, Agriculture relies on arable land to keep delivering food to people and the situation is not good. Arable land is down by 30% since 1970s and it’s expected to drop by another 60% from current number by 2050. There’s 24 billion tons of fertile land lost every year due to erosion which means 25% of the land for potential agriculture is lost. So we have a problem with LAND. And then there’s WATER. There is already a Global Water Crisis which is moving notorious businesspeople like Michael Burry to invest in it. So with these two major problems, food security becomes a key subject for us to monitor. Vertical Farming is a solution that uses 95% less water. But it is still something to watch.

DATE: 16/11/2023

COMMENT: The reality of the news business is that everybody is under the Attention War. And it’s a warzone. Legacy newspapers like The New York Times, The Wall Street Journal, The Washington Post, Fortune, among others, are pivoting to (almost) a hard paywall. No payment, no news consumption. But the problem is that the Internet has still many news outlets providing real journalism without pivoting to a hard paywall, not to mention Youtube Channels, generating a hardcore competition, while at the same time Google and Facebook reduce the level of attention of newspapers worldwide. Hard paywalls in place + everybody fighting for the first 4 positions on Google, DOESN’T WORK.

DATE: 15/11/2023

COMMENT: This data is thanks to the Justice Department. The level of data Google harvests nowadays is a major competitive advantage. It’s game-changing. In our current business world, getting 16x more data as the next closest competitor shows that market dominance at this level, means a monopoly that is getting harder and harder to be destroyed. In an overly competitive world where crowds can be decoded into data, having the right data is the same as being years ahead of any other company. Even the big ones.

DATE: 08/11/2023

COMMENT: There’s more from the source (CNBC) that you should know: “Following those cuts, in January, DeepMind announced it would shutter its first-ever international artificial intelligence research office in Edmonton, Canada..........In September 2022, CEO Sundar Pichai announced plans to “make the company 20% more productive,” and over the past year Alphabet has conducted mass layoffs, slowed hiring, cut travel and entertainment budgets, paused construction on at least one office campus and reduced investment for experimental projects such as its Area 120 tech incubator.” – SOURCE: CNBC. If even Google’s parent company is cutting costs at THIS LEVEL, what Economic Crisis is looming? Think about that.

DATE: 08/11/2023

COMMENT: The FUTURE of your marketing and your HR strategy for talent acquisition will change if you’re a business. If future “employees” are spending their time on digital 100% of the time, resumés become a Youtube link. Entrepreneurship also gets more concentraded on Youtube if kids want to pursue that path, which will make Google more valuable. Also, more content overload.

DATE: 07/11/2023

COMMENT: The United States is seeing a massive concentration of Wealth. Which is not new. So for the economy to work properly major money moves must be made, but they are currently “locked” down, thanks to a few players. Furthermore, generations have a major Wealth Gap with Baby Boomers controlling $75 trillion and their elders controlling $18 trillion of the United States’ over $140 trillion in total household wealth. Thanks to Forbes, we also know that some of this Wealth is being targeted by the government through a theoretical 40% estate tax which could cause a major impact on the coming wealth transfer as these players get old and close to death.

DATE: 06/11/2023

COMMENT: The United States was actually experiencing a 40-year decline in entrepreneurship before the pandemic according to the New York Times. But brave souls have been fighting back and starting their own businesses, a GOOD NEWS to share. As the Morning Brew published: “The number of new businesses created in 2020 increased by 24% from 2019 to 4.3 million as laid-off workers found their savings accounts boosted by stimulus payments and a bull market. Also helpful: rock-bottom interest rates. The trend continued in 2021, ballooning to 5.4 million applications.”. Awesome.

DATE: 06/11/2023

COMMENT: Now that Reddit made this move of turning its API into a paid feature, the entire Reddit audience will obviously shrink a considerable amount because many alternative apps that accessed Reddit were useful. The announcement by Reddit gave only 30 days to developers, leading many apps to shut down.

DATE: 06/11/2023

COMMENT: What the digital marketing community has been facing is no joke. Not only is getting harder and harder to market your business online because of the War for Attention, but the platforms are getting worse. Although many subreddits have reopened, a little over 2,290 Subreddits remained dark since June 29, 2023. That’s not a small number. As a result many subreddits got worse in quality, with comments addressing things that shouldn’t even be present on the subreddit, pushing away both brands and visitors. Furthermore, alternative apps like Apollo that use Reddit API shut down on June 30, making the actual audience of Reddit....smaller now.

DATE: 31/10/2023

COMMENT: Why is this important? Because it is any kind of data at this level causes one thing: EXODUS. And that’s what has been happening in Florida, which impacts business and the quality of the state as a whole. As Patrick Bet-David points out in the source, according to the U.S. Census Bureau, an estimated 275K people left Florida in 2022. Some relocated to Georgia (46K), others to North Carolina (42K), others to South Carolina (31K), others to Tennessee (36K) and others to Texas (29K). Since 2017, 11 property and casualty companies decided to not do business in Florida anymore. From those companies, 5 made that decision in 2022. Factors? 1) Weather-related damage; 2) Insurance fraud; 3) Home Insurance Lawsuits; What a business world don’t you think? And I’m not mentioning the ESG nonsense involved in this subject.

DATE: 31/10/2023

COMMENT: Why is this important? Because it is a HEALTH CRISIS. A Mental Health Crisis. The population of single-person households in the USA in 1960 was 7 million people. Now in 2023 it’s 38 million people. And over 50% of U.S. adults report feeling lonely. That’s a big number. But aren’t we all super- connected online nowadays with social networks and all that? Negative. We are not connected at the human level as we used to be anymore. We don’t spend much time without our devices anymore. So if you’re running a business today, don’t forget that your employees may be going through a very hard time due to extensive loneliness and that may impact your profits at the end of the day. Remember: A healthy workforce is a productive workforce.

DATE: 31/10/2023

COMMENT: This is worth re-sharing in full so you can see the figures: “Ad fraud is projected to cost marketers $84 billion in 2023, or about 22% of the $382 billion spent on online advertising, according to the marketing research firm. For mobile, it’s a bit higher, representing about 30% of spend.” – SOURCE: Marketing Brew. Why this stats matter? Because this is for those who think that to get proper attention now you just need to boost your Advertising Budget. It’s not. There’s a fraudulent machine stealing the dollars that you spend on trying to get attention. There are famous cases like the Methbot scam, and Google itself has admitted this problem. So no, you don’t fix the attention problem by throwing money at it. You might get more attention by throwing dollars out the window.

DATE: 30/10/2023

COMMENT: This is for those who understand that the WAR FOR ATTENTION is more brutal than ever before in business history. This piece of crucial data was extracted from a great article by Fortune: The biggest sports battle isn’t on the field. It’s at the negotiating table as Big Tech fights Big Media for dominance in streaming major league athletics. And it tells a story. It says that DESPITE everything that you do, you should aim your money and your personnel towards acquiring attention assets. One big lesson for us all to learn.

DATE: 30/10/2023

COMMENT: This is how monopolies actually get market share fast: they are the only option available to a problem that has a 6, 7 or 8 digits cipher. Since Volkswagen alone can’t deliver proper software to its own car brands, GOOGLE will become the solution (!) for Porsche instead. While the VW tech employees at the same time lose their jobs. That’s how much “reach” and how much impact monopolies have on practice on The Market. Easy choice. Big compromise.

DATE: 30/10/2023

COMMENT: Some major strategic business revelations have been coming to light thanks to the DOJ vs Google antitrust case. In this case, know now that once a person sets their homepage to Google.com they tend to search 15% more on Google (!). The practicality of default options. After all, as the source points out: "As you know, most end users do not change defaults".

DATE: 25/10/2023

COMMENT: Somehow after Linkedin exited China back in the month of May, Linkedin still praises 985 million members. Among the biggest markets for the social network are the following countries: United States – 202 million; Brazil – 65 million; India – 105 million; France – 26 million; Canada – 21 million; Mexico – 20 million; Hong Kong – 2 million; Israel – 2 million among others. Thanks to Social Media Today for these stats.

DATE: 23/10/2023

COMMENT: And Nokia is not alone in this massive layoff trend. From the source: “Ericsson announced in February that it would be slashing 8,500 jobs starting in the second half of this year and into 2024. In addition, Crown Castle said this summer that it would cut about 15% of its workforce, and Qualcomm revealed last week that it will slash 1,258 jobs at its San Diego headquarters. Nokia said that it will reduce its headcount from around 86,000 employees today to between 72,000 and 77,000 employees.” – SOURCE: Fierce Wireless. Let’s not forget that Google fired 12,000 workers lately, among other big tech companies (!). It’s a smaller and smaller Market by the day.

DATE: 23/10/2023

COMMENT: Why is that important? Because this shows that the economy we all rely on is being DRAGGED by (with a lot of effort) employees who are already in burnout. Which means that many employed people simply cannot produce anymore for a period of time (a period of recovery). Things like The Duopoly (Google & Facebook) + anti-business laws + market consolidation + low pay + A.I.-productivity levels are all contributing for an international workforce that is tired of doing hard work for little returns. And that means companies stop producing normally. So if companies keep ignoring the true needs of its workers, we are all heading towards a market shutdown, where everybody is overworked and not enough production sees the light of day.

DATE: 19/10/2023

COMMENT: Why is that important? Because as a business you need to be aware that a good chunk of the population doesn’t have any money for transactions and are living in poverty. Furthermore, Generation Z and Millennials are two generations living in financial stress and are not the best audience if you want to charge premium prices or if you want to focus all your marketing efforts. So from the population of the U.S., 37 MILLION out of almost 350 million is a big number of people without money when you stop to think about it.

DATE: 19/10/2023

COMMENT: Are you still thinking about publishing on Facebook? Well, you shouldn’t. Facebook’s time is over for businesses since they began attacking brands with their bipolar algorithms. More from the source: The Sun experienced a 84% decline in traffic; Business Insider experienced a 80% decline in traffic; The Guardian experienced a 79% decline in traffic; The New York Times experienced a 66% decline in traffic. – SOURCE: Digiday. Among many others.

DATE: 19/10/2023

COMMENT: This reality shows how hard it is to cut through the noise today and get the attention of your customer. Smartphones are also a terrain where there’s war for attention. One of the hardest wars of today actually. So, like the source says, people receive between around 60 and 80 daily notifications on average, and some of us may get as many as 200. With that many notifications happening daily, how important is the link you’re promoting? And how precise is your timming when you are pushing your link to the end consumer? And how optimized is the content to keep the consumer engaged after he/she opens your notification? Think about that.

DATE: 18/10/2023

COMMENT: This business reality of massive layoffs shows that The Market is not well. The Global Economy is shrinking. Now, at Google alone, 12,000 workers were laid off. Salesforce were 8,000 employees. Facebook were 11,000. And these are just 3 companies. Having 1000 companies in the Tech sector do this means that The Market is very ill. And decision-makers are lost.

DATE: 17/10/2023

COMMENT: This consumer behavior tells a lot about which tech giants matter the most when it comes to online shopping patterns. Furthermore, 49% of US consumers start their product search on Search Engines; 32% start their product search on Walmart (!); 20% start their product search on Youtube; 19% start their product search on Facebook; And 15% start their product search on Instagram. – SOURCE: Business Insider. Something important to know that can help you with your Marketing goals if you are selling products.

DATE: 16/10/2023

COMMENT: Impressive numbers isn’t it? You can imagine how fraudulent is The Market by looking at this stat alone. And things are not going well because here’s more from Search Engine Land: “22% of all online ad spend is lost due to ad fraud in 2023. 30% of mobile ad spend is lost to ad fraud in 2023. $172 Billion of ad spend is projected to be lost due to ad fraud by 2028. – SOURCE: Search Engine Land. Although according to SEL $23 Billion per year can be recovered by using fraud mitigation platforms, that’s not enough money compared to the level of damage caused by Ad Fraud. So even if you’re willing to pay for an audience, you might miss it because of fraud. Tough market.

DATE: 15/10/2023

COMMENT: Additionally, 17% said they are investing in original content on Instagram, compared with 33% in 2022. This proves that Meta platforms are facing a huge decline in business, probably due to the enormous amount of destruction caused by Facebook (and Instagram) a few years ago through their algorithms (link #1, link #2), which is something businesspeople does not forget. Agencies that have go that far, by creating original content for Facebook, are seeing the reality now. The ROI is ridiculous in organic and paid traffic.

DATE: 15/10/2023

COMMENT: Furthermore, 17% said their clients post on Instagram every day, compared with 40% in 2022. Facebook and Instagram are NOT the go-to online space to do business anymore. Much less frequency indicates a RED ALERT. And that’s because of an overly saturated market + shape-shifting algorithms that destroy organic attention.

DATE: 15/10/2023

COMMENT: Meta can’t overwrite the abnormal amount of sabotaging activity they have done since 2015. Countless Facebook Pages were deleted, many with over 100K, even 500K followers. Countless company dollars were wasted because of fake, inflated Facebook Metrics. And inflated audiences for Facebook Ads + destructive algorithms make Facebook a place for NOT to do business.

DATE: 04/10/2023

COMMENT: This may look hard to believe but according to recent research the sweet spot for delivering impact with your brand in a way that the end consumer remembers your business whilst giving you little attention as possible is 2-3 minutes only. Because of the Attention War, brands have been doing 5-second ads their mainstream strategy, with movies like Jason Bourne doing 5-second adverts, just like House of Cards season 4 did in recent years. Now you’re free to test the opposing truth above.

DATE: 04/10/2023

COMMENT: For those who are thinking about deploying some Advertisements on Youtube, rest assured that your competition is likely using 15, 30 or 60 seconds ad videos to reach your loyal customers. As a consumer yourself, you can tell whether that kind of length grabs your attention properly or not. Nonetheless, it seems that this also works for brands. But you can explore other lengths to stand out.

DATE: 04/10/2023

COMMENT: If you are in business and also in the Marketing Industry this is a stat that shows how a Monopoly like Google grabs market share despite its antitrust cases. Despite all the truths that came out since the Snowden Era about Google, customers are still asking agencies to spend on Google Ads (!). And nearly half (46%) said their clients spend a large or very large portion of their marketing budgets on the search giant. – SOURCE: Digiday. Clearly more Investigative Journalism needs to be out to debunk Google’s dominance.

DATE: 03/10/2023

COMMENT: For those who are seeking paid attention, Youtube videos with over 1 million views saw an average minimum price tag of $2,500, and Youtube videos with views between 500,000 to 1,000,000 a price of $1,105. For perspective, the minimum average cost of an Instagram post with 1 million followers is $1,200 while on Tik Tok, the minimum average cost of a TikTok post with 1 million followers is $1,034 – SOURCE: Forbes. Now you just have to think about the content you’ll deliver through one advert in a smart way.

DATE: 03/10/2023

COMMENT: Because of the War for Attention Online you can imagine that the end consumer will be much harder to get now, which is pushing brands to spend lots and lots of time strategizing their marketing efforts to be able to deliver the right content to the right customer at the right time. On Social networks, short-form videos are 2.5 times more engaging than long-form videos. Why? Because consumers are also short on time nowadays for content consumption. And are overloaded with content on their feeds.

DATE: 03/10/2023

COMMENT: Nowadays the end consumer is shifting his attention span to user-generated content on video format impacting consumer behavior and buying decision-making. That’s why the influencer economy exploded. Because people connect with people. In the U.S., 1/3 say content creators influence them to buy.

DATE: 03/10/2023

COMMENT: Furthermore, 5,200,029,300 TikToks have been viewed. 2,023,963 photos have been posted on Instagram. This reality of content overload is why we’re now living what many marketers know as The Content Apocalypse. In this Era where your end consumer is getting his attention bombed by brands and content creators and friends and family, how do you stand out as a business? How do you put your brand in front of their eyes and urge them to buy? No single right answer exists, as the Internet is a complex ecosystem. And those who master it, can make a lot of money legitimately.

DATE: 03/10/2023

COMMENT: The Creator Economy – which is actually the Attention Economy – has changed dramatically and content creators who have decoded the Internet are now making a steady, reliable revenue stream. According to Linktree, 5% of creators made between $5k-$10k, 4% of creators made between $10k-$50k, 2% of creators made over $50k and 72% of creators made less than $500 – SOURCE: Linktree. The reason why the majority has made less than 1000 dollars is simple: The Internet is waging War for attention and even content creators must now treat their side hustle as a business to thrive and make more money. Otherwise they’ll not survive and the Internet as a whole will get worse.

DATE: 02/10/2023

COMMENT: Despite the main hard stat, there’s more → 76%: The proportion of privacy policies stating that they can sell personal data; 56%: The proportion of surveyed car brands that say they can share personal information with the government or law enforcement agencies in response to a “request”; 92%: The proportion of car brands that don’t award all drivers the right to have their personal data deleted. – SOURCE: Quartz. Interesting isn’t it? The war for your privacy just got bigger. Now smart cars joined the show.

DATE: 29/09/2023

COMMENT: Things are not as black and white as people think. Thanks to the biggest antitrust trial in 20 years involving Google and the DOJ (Department of Justice), lawyers for the DOJ revealed that Google’s dominance is not due to its superior online tool but to agreements with Apple, Samsung, and Mozilla Firefox to make its search engine the default on people’s phones and browsers.

DATE: 26/09/2023

COMMENT: A U.S. Government shutdown now in 2023 can help crash markets faster, since the market is too centralized on Monopolies (especially Big Techs) and major pro-business laws can make Capitalism “reborn again”. The stoppage of federal workers along with strikes along with a monopolized market can only result in one thing: An anomaly never seen before as a Financial Crisis.

DATE: 22/09/2023

COMMENT: This is the side of The Market that few tend to look at: monkey competition. When companies engage in despicable behavior to make a profit and don’t compete using true entrepreneurial ways. If your company is eyeing this kind of “opportunity” then you should close your company and GO HOME.

DATE: 22/09/2023

COMMENT: There’s a war going on for true A.I. robust systems and part of that war is the ability to turn your Large Language Model (LLM) into a reliable A.I. service. But that requires data, reliable data. And professional data is often on company websites where business content is accessible. However, it seems that the warnings about the dangers of A.I. caught a considerable piece of the market since businesses are protecting their works from being crawled by bots that gather data for A.I. systems. Takeaway: looks like professional A.I. systems will take longer to mature to then cause more mass layoffs, since they’re been blocked from getting their data by just doing mass content harvesting online.

DATE: 22/09/2023

COMMENT: There’s a famous article that explains how The Market is a game of Musical Chairs. This means that despite the number of companies and jobs available, an unemployed workforce will always exist as there is not enough jobs for the amount of people today. Even if you’re part of the STEM (Science, Technology, Engineering and Math) group. A market fact like this shows how small is the amount of personnel considering the size and impact of certain companies. Nonetheless, Deloitte is cutting 800 jobs which represents a 3% cut in the company's 27,000 workforce in the UK. And that's months after Deloitte announced plans to slash 1,200 jobs in the US as well. What a Market, right?

DATE: 22/09/2023

COMMENT: The market shows signs of a real Crisis whether some “business” people try to hide or not. But there’s more: “Microsoft announced 10,000 job cuts, or nearly 5% of its workforce. Amazon said this month it is cutting 18,000 jobs, although that’s a fraction of its 1.5 million strong workforce, while business software maker Salesforce is laying off about 8,000 employees, or 10% of the total. Last fall Facebook parent Meta announced it would shed 11,000 positions, or 13% of its workers. Elon Musk slashed jobs at Twitter after he acquired the social media company last fall” – SOURCE: AP News. Impressive. Are you doing the math of this Global Financial Crisis?

DATE: 21/09/2023

COMMENT: The medium that many marketers thought to be something that would never catch on, is now one of the main sources of revenue. A whopping 62% of brands and agencies say they will consider advertising in podcasts in the next 6 months and 58% said they definitely will work with podcasts now. These are impressive stats since podcasts are not as mainstream as Youtube or TikToks videos. More from the source: “A MediaRadar report on U.S. podcasts shows ad spending increased 5% year over year” – SOURCE: Digiday. Time to wake up and start making the right investment and putting some of your money on podcasts.

DATE: 21/09/2023

COMMENT: This is something for those who see things clearly. For perspective, in 2022 the real GDP of the United States was almost 19 trillion dollars. That means what the U.S. is producing is not matching its bills. Additionally, tax revenues fell to $670 billion and interest payments spiked to $242 billion. The famous 1st World country that is the home of the BIG TECHS, is facing the worst revival of inflation in the last 40 years.

DATE: 20/09/2023

COMMENT: This shows that Tik Tok is more than a Trend, it’s a social network here to stay. With youngsters using it also as a main Search Engine, Tik Tok projects to surpass even Facebook by 2025 with over 5,1M minutes per day. From the source: “Both TikTok’s and Facebook’s total minute figure will round out to an average of 19 minutes per adult per day in 2025, according to our forecast” – SOURCE: Insider Intelligence. Every US adult (over 18) will be spending at least 20 minutes a day on Tik Tok. That’s a lot of time and eye balls.

DATE: 20/09/2023

COMMENT: This level of market dominance can only be achieved by Monopolies, and in this case, The Duopoly (Google & Facebook) has taken 80% of Canada’s ad dollars recently. As the source says, in 2021–2022, the government of Canada spent $11.4 million on Facebook and Instagram ads, and $64 million total on digital ads which is more than half of its annual ad budget. This means that both of these BIG TECH companies have even the Canadian government as customers, and have the power to control whether News in CANADA get shown or not (!). While taking money at the same time (!).

DATE: 18/09/2023

COMMENT: Why is that important? Because this makes unlikely for the BRICS nations to challenge the dollar in a gold-backed currency. Furthermore, from the source: “The US dollar’s role in the global financial system is unparalleled. It serves as the primary reserve currency, accounting for around 90% of foreign exchange transactions. Many international trade, loans, and investments are denominated in US dollars, and numerous countries hold significant portions of their foreign exchange reserves in this currency.” – SOURCE: Entrepreneur.

DATE: 18/09/2023

COMMENT: Why is that important? Because this shows how much growth China has been having over the years, and now, it’s entering a New Era of slow growth. If a country like China is solely responsible for all that growth on its own, this means that other nations like Brazil, USA, United Kingdom and others are not that well too. Lack of growth from China is mostly because the population is getting too old, the country is experiecing rising debts, and there’s a real estate crisis. Although China is the 2nd biggest economy, properties in Beijing for instance, are 48x the average salary of a Beijing citizen (!). Also, when the Trade War begun it became obvious that 20 key nations were doing business with China as opposed to just 9 nations with the USA. This means that these nations will also have a direct impact on their imports, to say the basics.

DATE: 18/09/2023

COMMENT: Those who have been following the Market since at least 2017 have been noticing a surge in subjects like WWIII. In a world where money can be weaponized, and war-like strategies became more complex due to the advancements of Technology + Globalization, the causes for the next World War must be mapped so we can all work together and prevent casualties. Remember the level of power: NATO has 31 countries (as of 2023) and BRICS only 5. NATO has 45% of world GDP and BRICS a bit more than 31%. Key stats.

DATE: 16/09/2023

COMMENT: This is another subject where we as business owners and entrepreneurs must step up and look at the bigger picture and try to solve the fod security problem. According to Patrick Bet David on the source video, we will need to produce more food in the next 30 years than in previous 10,000 years combined (!). That’s an unbelievable amount of food to produce in a short time. We rely on land and arable land has a deficit of 30% since the 1970s. And it’s expected to drop another 60% by 2050, which brings food security to a new Era.

DATE: 16/09/2023

COMMENT: We are living in an Era where water is also a very important point. Especially for business. Globally, humans use more than 4 trillion cubic meters of freshwater PER YEAR (1 cubic meter equals 264 gallons of water). Over 70% of the world is covered with water but around 97% of Earth’s water is salt water while a little more than 2% is fresh water trapped in glaciers. And only 0.65% is the fresh water we use for everything like drinking, washing clothes, making products etc. For a glimpse of perspective of how much water a single industry uses, a bottle of wine takes over 400 bottles of water to produce (!). A single bottle.

DATE: 15/09/2023

COMMENT: Once again, why is that important? Simple: because it shows a rising trend: traditional rent is not that strong anymore; now people rent apartments and houses for a very short amount of time and keep moving around with their paycheck-to-paycheck lifestyle. This reality took a few years to mature, which creates a crisis on its own. How? Because this ends up killing the traditional rental market since home owners who are renting their property for a 12-36 month period, can’t compete properly. All an investor has to do is buy a few properties and place them all on Airbnb for short-time renting, and spend time managing these properties. Although he may make less, he’ll take a big piece of demand, giving him a good ROI after a few years. Hence why cities like San Francisco, New York and Paris are cracking down on the service.

DATE: 15/09/2023

COMMENT: Why is that important? Because this shows that Google’s main business is still Advertising. The business side of things must be monitored carefully when it comes to The Market, and truths must be exposed, so entrepreneurs and business owners can know what is actually generating money in practice. After all these years, the ads on Google Search and on Google Youtube (and maybe the ads on Gmail) is what is feeding the company, which feeds a bit more than 156,500 full-time employees. That’s not that many employees by the way. Furthermore, the level of market dominance by Google- owned platforms is just so Google can provide ads on its own infrastructure (!). All that content on Youtube and on Google, is just for that. To provide Ads.

DATE: 12/09/2023

COMMENT: Why is that important? Because as said in the previous card, future revenues will suffer. The reality is that those who are experts in using The Internet make more than curriculum-based employees, after all, The Internet is a complex digital market and has high ROI potential for businesses that know what they are doing. But part of the Market is still using old solutions for hiring. Hence why the same source gives this data as well: “College dropouts make an average of 32.6% less income than bachelor’s degree holders and are 19.6% more likely to be unemployed than any degree holder” – SOURCE: Education Data. Until that shifts, loads of americans remain with debt. While current e-learning platforms have a bigger market because of reskilling needs.

DATE: 12/09/2023

COMMENT: Why is that important? Because the consumer market shifts to a completely different thing as this impacts future revenues until the Market matures in a reality where those who are experts in using The Internet make more than curriculum-based employees. Also, one-third of students are dropping out of college and many of these students are still holding a great amount of DEBT. According to the same source from the last link, 38-39% of students who took out student loans between 2012-2017 did not finish college in that time window. That ends up meaning that a class of american people went to College, but only got debt out of it. And are not holding college credentials.

DATE: 11/09/2023

COMMENT: Why is that important? Because this is what true business players tend to do for growth: they end up buying real estate. The most famous one besides Walmart, is McDonalds, which is among one of the top “real estate” companies in the World (hence why in the movie The Founder with Michael Keaton a consultant tells him that he’s actually in the real estate business). This kind of market dominance also allows everyday people to pay less for groceries in the whole month by having even their car expenses (should they go by car to Walmart) considered. Double impact.

DATE: 11/09/2023

COMMENT: The common misconception of A.I. taking people’s jobs is in thinking that Robots will steal the show (and the jobs). That’s harder to happen because A.I. in the form of humanoid robots need to mimic the 5 human senses that humans have, not to mention their ability to move limbs like Arms and Legs etc. Therefore, white collar jobs (those that require the use of human intelligence) will disappear first, to only then machines or robots take over the blue collar ones. This stat is just another example.

DATE: 11/09/2023

COMMENT: The time has come to give another important Market Stat: 40% of workers will have to gain new skills or upgrade their current ones because of the fast A.I. adoption on the Market. It’s important to also highlight the following: “IBM's business research organization (the IBM Institute for Business Value), released results from a new global study. Its conclusion? ‘The world of work has changed compared to even six months ago.’”. That’s right. Just 6 months the market is completely different. And finally, a bit more from the source: “That could translate to 1.4 billion of the 3.4 billion people in the global workforce, according to World Bank statistics. Respondents also report that building new skills for existing employees is a top talent issue”. The capital companies now have, will have to be repurposed for training personnel. Yours too.

DATE: 07/09/2023

COMMENT: This is a different kind of a Monopoly. It’s a “legal” monopoly. When you have this kind of dominance over the board of S&P 500 companies, which are companies from SEVERAL different industries (!), you have abnormal control coming from a few powerful players. That’s some sort of anomaly when you stop to think about it as we can’t imagine that amount of valuable companies from many DIFFERENT industries being under the control of a few powerful men. It means that a good chunk of the market, is actually rigged. To say the least.

DATE: 07/09/2023

COMMENT: China is going through a massive real estate crisis and has abnormal prices for real estate in recent years, with chinese citizens being unable to buy a home / apartament in their homeland. The price of real estate in Beijing is 48x the salary of a Beijing citizen. In Shangai, it’s around 43x; In Hong Kong it’s close to 41x and in Shenzen it’s aroudn 40x. In each of these cities the average salary simply cannot buy real estate. For comparison, the average real estate in London (England) is a little more than 20x the average salary of a London’s citizen; in Sao Paulo (Brazil) real estate is a bit more than 20x the average salary of those who live there and in New York (USA), it’s 13x the average salary of new yorkers.

DATE: 06/09/2023

COMMENT: If you’re a businessperson then you should also know that over 70% of content is being shared on Dark Social Channels. This means that your links are being shared on SMS, Whats App / Telegram, and mainly E-mail. Because on top of that last stat, CEOs and the rest of the C-level executives tend to share content only by e-mail, especially their work e-mail. Furthermore, around 350 million messages are sent daily. That’s the channel that many companies should focus on first. E-mail is still King.

DATE: 06/09/2023

COMMENT: If you’re a businessperson this stat should disturb you. For those unaware, Google Analytics has taken over 70% of Web Analytics already. This means that Google knows vital marketing / business metrics of many established brands & companies + potential competitors along with other business “secrets” before any other company. If Google knows your Daily and Monthly Users amount, which Content of your website gets more traffic, which countries access your brand more, among other metrics, rest assured that this kind of intel makes Google a much harder Monopoly to fight. ONLINE and OFFLINE.

DATE: 04/09/2023

COMMENT: If you are part of the business community then this is a stat that may concern you: 1,578,733 cyberattacks were detected within a 90-day window by a market solution. Of those, over 200,000 were UNIQUE cyberattacks and the average number of cyberattacks PER HOUR was 720. That’s for those CEOs / Founders / Entrepreneurs and businesspeople in general to be aware about the digital landscape and its constant dangers. Most-targeted industries: Finance, Healthcare and Food chains. If you’re in business and you’re downplaying cybersecurity, you better think again. Because bad actors (either motivated by money or hacktivism) are not taking many days off.

DATE: 03/09/2023

COMMENT: If you are in the UK and have been trying to do business as usual you might be the victim of a new wave of debanking from UK Banks, which are closing more than 1000 accounts every day. From the source: “In 2016-17, just over 45,000 accounts were shut by banks. The total has increased every year since, climbing to just over 343,000 accounts in 2021-22 – representing well over 1,000 for every business day of the week.” – SOURCE: The Guardian. Although there are regulations that allow banks to do debanking when there’s money-laundering schemes, what has been happening is a big wave of small businesses and people in a sudden scary reality where there’s no more “business as usual”. OBS: some of the victims held legal cryptocurrency.

DATE: 02/09/2023

COMMENT: Influencers who are the target of brands for Content Creation are having to deny work. Despite the crisis involving Social Networks, and the Criminal Duopoly (Google & Facebook), and after brands started bringing influencer marketing in-house as a way to handle tough economic times because of it, the FUNNELS of attention are still game. But the remaining chunk of The Market requires this: Creators said great partnership experiences start with quality products (53%), high compensation (40%) and creative freedom (39%). They want a mix of all. Can you blame them in such a chaotic market?

DATE: 02/09/2023

COMMENT: For those who are thinking about Targeting with Advertising gamers, this is a surprising stat, that’s for sure. However, this data needs additional understanding: 42% of mobile gamers ALSO play on a PC or a laptop; and 55% of them ALSO play on console. This means that gamers who are G-A-M-E-R-S are hungry for playing games all the time, turning their mobile devices into “pocket consoles” as much as possible. It also means that capitalizing on Advertising on games demands fine-tunning marketing/advertising strategies. OBS – IMPORTANT note from the source: “Overall, when players think of premium mobile games, they think of experiences that are fun (92%), satisfying (90%), relaxing (87%), imaginative (87%) and competitive (86%) — and most are playing because it’s convenient.”

DATE: 02/09/2023

COMMENT: The Era of Mass Surveillance begins once again with CBDCs which is a new form of government control, and unprecedented. It’s a way for world governments to both map the remaining wealth of its citizens and spy on it at the same time, killing financial privacy. Not to mention financial control. Today, there are 87 countries – representing more than 90% of Global GDP – already exploring CBDCs. The countries implementing it at a faster pace are anti-democracy countries like China, which already started its pilot: e-CNY, among others.

DATE: 01/09/2023

COMMENT: The “Era of Mass Closures” is what Japan faces in the next 2 years: loads of businesses WITHOUT a buyer or a successor to keep doors open. This means that a good chunk of the japanese economy can end up being “deactivated” because of this problem. According to the source, a 2019 government report estimated that about 1.27 million small business owners would be 70 or older by 2025 and have no successors. No people left to run the companies. Also from the source, the trend could kill up to 6.5 million jobs and reduce the size of the Japanese economy by ¥22 trillion ($166 billion), since there’s no one to keep the show running.

DATE: 01/09/2023

COMMENT: Policymakers have been hammering International Trade with violence. Brutal violence. They have been imposing trade barriers in recent years turning the Global Economy into a fragmented reality where every country finds itself in a position where they have to “struggle” to survive. What was once business as usual...is no more. Protectionism is spreading in a world where Globalization has been the rule. The normal flow of Technological goods & services is being disrupted, and with it, entire companies across countries. Some countries are having its GDP reduced by 12% (long-term). Commodity Markets are suffering, leading also to FOOD and ENERGY insecurity.

DATE: 01/09/2023

COMMENT: Because of the level of risk involved in starting and running a business, failure is actually more common and a market standard than people are usually aware about. Market stat: 9 out of 10 startups fail. When Vcs are involved, 7.5 out of 10 venture-backed startups fail. There’s more: 75% of venture-backed companies never return cash to investors and in 30-40% of the cases, investors lose their initial investment. That’s hard earned money going “wasted” on Business Adventures. When it comes to the 1st YEAR of operations, 2 out of 10 new businesses fail in the first year. And only 1% of startups become unicorn firms like Uber, Airbnb, Slack, Stripe etc. Finally, The success percentage for first-time founders is just 18%. So if you’re running a business or a startup, you’re already playing a hard game. Remind yourself of that reality. Because knowing what you are up against, can only benefit you in both the short-term and the long-term. Hence why, running a business is like trying to be a superhero. Nothing less.

DATE: 01/09/2023

COMMENT: Because of the enormous popularity of Wordpress, businesspeople need to remind themselves that when something goes “viral” in the Business World, hackers (actually crackers) follow up and try to destroy and hack into any system that is using this new market standard. Like the article says, there is a huge number of third-party plugins designed for extending the functionality of this popular platform. New vulnerabilities exploited by hackers are discovered both in plugins and in WordPress itself on a regular basis. From May 15 through July 31, 2023, it was discovered 22.400 unique WordPress websites that had been hacked to create phishing pages. Success has a price. Remember that.

DATE: 16/08/2023

COMMENT: Because of the destruction coming from Big Tech (when it comes to getting the attention of potential customers) + the overcrowded internet, SMS is pushing its way through once again, but now recently, in 2022. It's experiencing a massive renaissance. On average, 27% more businesses are using SMS message marketing now compared to this time in 2022. It’s important. Just look: Over half of consumers (51%) reply to a text message within 1-2 minutes. Over half of consumers check their text messages 11 times a day or more. And 61% of consumers say they want the ability to text a business back. Now who can match SMS today? Which marketing channels? Very few I assure you.

DATE: 16/08/2023

COMMENT: The words of the article fit best this time: “Texting is becoming a staple marketing channel for retail brands; marketing service SimpleTexting found last year that 70% of customers subscribe to SMS marketing. But in the case of The Container Store, the campaigns aren’t just about converting customers but introducing the brand to a specific new audience.” Now here’s a must-read: “’If we have a promotion that comes up, we can get that live in 15 minutes with SMS and MMS, which is essential in the media world,’ she said. ‘And with the quick turnaround, we don’t have to engage a lot internally to say ‘I need additional creative to make this happen’ Hamilton said”. SMS is cleaner. To the point. It’s a more intimate channel. And without Ads. All at the same time. Not even e-mail can match that.

DATE: 16/08/2023

COMMENT: That looks high, doesn’t it? But it’s the truth. Some may be advocates or holders or both of cryptoassets. But many are just out of the banking system as there are a "population" of homeless people across the globe. In The USA, just 5% of adults don't have bank accounts. “Don't have enough money to meet minimum balance requirements” was cited by 21.7 percent of unbanked households as the main reason for not having an account—the most cited main reason. “Don't trust banks” was the second-most cited main reason for not having an account in 2021 (13.2 percent), and “Avoiding a bank gives more privacy” was the third-most cited main reason (8.4 percent). Remember that part of this stat contains also the world of criminals who work only with cash and gold (sorry business experts, we have to be honest about this sometimes).

DATE: 16/08/2023

COMMENT: Quick fact: In 2021, TikTok BRIEFLY dethroned Google as the world’s most popular domain, according to Cloudflare, a web security company. But remember: internet activity is only measured by people who choose to put in the work, and because certain levels of measurable attention are possible (when platforms are offline or are going through algorithm changes, conditions to identify such trends also change). So when no one is measuring it, there’s likely the same trend happening. We just don’t know. Now there are Generation Z individuals who say: “We don’t see Google as the central authority on search anymore”. Not only are they complaining about spammy links on Google but they’re also complaining about Alphabet misplacing consumer’s trust. Good.

DATE: 16/08/2023

COMMENT: The next 5 YEARS WILL CAUSE a MASSIVE shift in the job market. Thanks to A.I., there are around 83 MILLION jobs (worldwide) that will be lost because of it. Some say that about 69 million jobs will be created in return, still leaving 14 million jobs that will simply cease to exist in Global Markets. However, technology throughout the history didn’t replace jobs, but made the market smaller in terms of number of jobs and harder to enter + harder to make a decent living because of the level of knowledge. Hence why, mass unemployment is what is coming and not simply just mass disruption. Monopolies also add to the cause for why mass unemployment is the future. Because there’s a harder and harder barrier for doing business legally, thanks to alliances involving Monopolies + Criminal Governments. There are just between 644 and 997 million knowledge workers globally. That’s 20-30% of employment.

DATE: 16/08/2023

COMMENT: That’s impressively low if you stop to think about it. For those who connect the dots, this is one of the reasons why the recent strike of actors & writers of Hollywood makes a lot of sense. How much more are content powerhouses stealing from actors? And writers? Jason Bourne himself (Matt Damon) said that the amount actors must make each year to quality for healthcare benefits is around $46,000. The median salary among actors (2021) is $46,900. And 90% of actors are usually unemployed at any time throughout the year. Who knows how much impact a “fight-back” unprecedented strike can have on international markets and TV, cinema and streaming services. We hope they can make a decent living and a great lifestyle.

DATE: 16/08/2023

COMMENT: That’s according to S&P Global. First, corporate America was hit hard by a massive wave of layoffs. Now come the bankruptcies. What we are about to watch in 2023 is something brand new for many: THE BIGGEST year for Chapter 11 filings in over a DECADE(!). The highest level over the first four months of any year since 2010. This “pretty” stat considers public companies with AT LEAST $2 MILLION in assets or liabilities + private companies with $10 MILLION in publicly traded debt. Other researchers, found that there are 1,440 bankruptcies of ALL SIZES during the same period. Yes, Corporate America is facing a Bankruptcy Boom alright. Just like the original source says. Check it out.

DATE: 26/07/2023

COMMENT: Because of a lack (or weak) of anti-theft technology, Seattle sued Hyundai and Kia because it saw its car thefts numbers skyrocket thanks to a Tik Tok how-to that showed how to steal cars (that had over 75 million views). Along with Seattle, Indianopolis, Washington D.C. and Philadelphia joined the stats. Cities had to deal with a surging wave of crimes thanks to the Tik Tok challenge, likely increasing the costs for maintaining a city (police, SOS etc) safe and secure. Also, Hyundai and Kia could probably see better days as this is no good for their stocks (Hyundai Motor Company – HYMTF and Kia Corp. - KIMTF respectively). Yes, unfortunately Teenagers are learning how to “make money” differently thanks to Tik Tok challenges.

DATE: 26/07/2023

COMMENT: Now that stat is out it’s important to know that nations are running towards that reality. A staggering 56% of banks claim they’ve implemented the technology into their business domains like management. With 52% claim they’ve already used it for at least revenue generation. So banks are already implementing it as fast as possible. And among marketers, 84% of marketers reported using AI in 2020, a huge jump from just 29% in 2019. In a single year everything changed for digital marketers, using true A.I. in their activities.

DATE: 26/07/2023

COMMENT: Because of the exponential growth of A.I., jobs will suddenly disappear from one year to the next. A Chinese factory in Dongguan City already replaced 90% of its workforce with machines, resulting in a 250% increase in productivity and an 80% decrease in defects. Then, regarding other important countries, we have 2/3 of jobs in the U.S. and Europe that “are exposed to some degree of AI automation; and 1/4 of ALL JOBS could be performed by AI entirely. Nations where there’s a lot of people to train A.I. like China (because it needs reliable data) can have a lot more progress faster, using its own population to train widely used A.I. systems. In China, WeChat became something that the chinese people uses for almost everything. In The U.S., it’s BIG TECH. So expect more massive layoffs and more unemployment.

DATE: 23/07/2023

COMMENT: Yes, the big news is that clean energy spending is now outpacing fossil fuels reaching 1.7 TRILLION dollars combined, WHICH includes wind, solar, batteries, EVs, nuclear, effiency, grid tech and carbon capture. The International Energy Agency (IEA) saw solar investement reach 380 billion in 2023. Furthermore, certain big subjects like the war of Russia vs Ukraine ended up boosting clean energy according to the IEA. That shows that nations are finally aligning due to one thing: Optimize Costs. It’s always the pursue of money that drives CHANGE when it comes to governments.

DATE: 01/07/2023

COMMENT: Yes, you read it right. Practically the majority of content in the world is getting ZERO organic traffic from the big G company. This means that only a handful of businesses and brands in the WORLD are actually getting free, organic traffic from Google — who owns over 90% of the search engine market worldwide. Now, if Google owns that much of the search market, and only 9% of the content in the world is getting organic traffic, without a doubt this should be a big red alert to you. Why? Because first of all, Google should not be trusted as a steady source of traffic. Not if you are a business at least. But let’s give you some perspective, shall we? Reason #1: 40% of Google searches result in ZERO clicks because Google is answering them. That’s a big problem by itself, proving that Google’s intent is to somehow answer as many queries as possible on its own. The ones Google cannot answer, they’ll use feature snippets to steal your clicks forcing users to stay on Google instead of giving websites a visit. And because brands/companies/SEOs are too stupid to realize that feature snippets area actually working against them, they’ve been putting the effort into ranking for “position zero”, thinking it will help their brand in the long-term. Wrong. Google is just using its dominant position to force brands to give their content for free in exchange for a little bit of traffic. Next? Reason #2: Google’s new algorithm creates original articles from your content (BIG red alert!). More evidence proving the last point. Think. If Google already has this level of dominance regarding monopolizing online traffic, then imagine what will happen to the global market since they now can “read” content, “learn” from it, then produce NEW content just like us humans do, thereby becoming another publisher (thanks to A.I.)? Who would win the content war? How much more scarce will attention to businesses become? But wait, because there’s more. Reason #3: Google Makes Push to Turn Product Searches into Cash. This means that Google is aiming to make money from those searches going to businesses that have strong buying intent behind them. That’s OBVIOUS since Google is a BUSINESS. It’s not a public service. It’s a business. A business that dominates over 90% of the search market worldwide. Nevertheless, they want to monetize as many sources of traffic as possible, as they’re providing value to other businesses by sending them traffic. This is 2+2 folks. There’s not much to think about here. And since Google and Facebook own 84% of digital ad dollars worldwide, there’s not much room left for growth, is there? There is, however, room for growth for Google in one last place: charging money from everything that is currently free, like organic traffic. Think about that.

DATE: 01/07/2023

COMMENT: That’s right. You read it right. Pretty isn’t? Let’s put the very words used by Slate one more time, to give you a quick idea of how much “money” Apple News is “giving” to publishers today, making them starve to death: “Slate makes more money from a single article that gets 50,000 page views on its site than it does from the 6 million page views it receives on Apple News in an average month” — SOURCE: Slate – Apple News is giving the media everything it wants — except money. Obviously, this is not a one-case story. The Guardian already removed itself from Apple News as well: “We have run extensive trials on Facebook Instant Articles and Apple News to assess how they fit with our editorial and commercial objectives. Having evaluated these trials, we have decided to stop publishing in those formats on both platforms…” – SOURCE: Digiday – The Guardian pulls out of Facebook’s Instant Articles and Apple News. Next time you think about putting money and effort into Apple News, think twice. Better yet, never think about it anymore.

DATE: 01/07/2023

COMMENT: Complementary data: The average watch time for a mobile user is 60 minutes per day which reinforces that videos with less than 1 hour will likely be consumed by the Youtube audience, while bigger videos than that, will likely not. Of course, this is just additional data that should be taken into account, but not taken as a rule. Depending on your niche — like E-learning — you may very well publish 2-hour long videos and still win because your audience definitely expects in-depth content. Finally, another important data is that in an average month, 8 out of 10 people — ages 18 to 49 years old — watch Youtube proving that you can reach your audience whether you are marketing to younger or older people. And with the explosion of SmartTVs, and with many of them becoming much cheaper, that statistic will likely increase in the near future (since SmartTVs usually have the Youtube App).

DATE: 01/07/2023

COMMENT: JP Morgan & Chase had ads on 400,000 websites. Then just on 5,000. And they got the same results. This is a critical fact exposing how the advertising industry is infested with ad fraud, robots and every other criminal activity that drain marketing budgets from companies on a daily basis. The famous Methbot case where hackers made $5 MILLION dollars per day by faking 300M video views was already something hard to swallow for the industry. Then there was the case of a Business Insider advertiser who thought they had purchased $40,000 worth of ad inventory through the open exchanges when in reality, the publication only saw $97 indicating the rest of the money went to fraud. And now this. And don’t you forget about all the additional facts exposed in Market Facts #4. Bottom line? Save your money. Because now ad fraud is the favorite activity of some professional criminals due to the high ROI compared with extorsion or counterfeiting goods.

DATE: 01/07/2023

COMMENT: Complementary facts: around 23% of the remaining robot traffic comes from good bots such as crawlers from search engines and bots used by professional web tools for monitoring or data extraction purposes, while the rest (29%), is from bad robots like impersonators, scrapers, spammers and hackers tools. PS: This latest survey was based on an analysis of nearly 17 billion website visits from across 100,000 domains. A quick example on how impersonators can work in practice: on Twitter, bots are being used to spread information on the French presidential campaign with 5% of the accounts tweeting a related hashtag making 40% of that hashtag’s tweets. That’s one example. Other bot impersonators may pretend to be using a certain browser with a faked header and everything to deceive your Google Analytics filters for a shady purpose. Others, may use social accounts to like posts and follow accounts automatically to inflate the following of the likes such as celebrities, TV stars, professional athletes, actors etc. Just on Facebook alone, there are around 60 MILLION fake automated accounts already. Just know this: human traffic is the minority now.

DATE: 01/07/2023

COMMENT: Some SEO experts advise brands to use rich snippets as a way to get Google to rank them in the top first results. However, as you can see this is stupid because Google is using your content to answer many questions by itself. I personally click on a snippet of a website once every 15 TIMES I get a snippet as an answer. Gather these facts and put together with the reality that Google’s search market share is 91% by March 2018 (worldwide) and you’ll realize why most companies have a real problem today when it comes to bringing customers via content in search results.

DATE: 01/07/2023

COMMENT: Now, how serious do you think this is once you find out that Google is giving brands robot traffic and therefore, also fake clicks in return for their money? Maybe after you find out that Facebook’s ad reach “estimative” is LARGER than the actual population alive in some countries you’ll see the big problematic picture. Especially when Facebook has over 10 metrics errors that few companies knew about all these years. So besides this duopoly taking over the majority of all ad dollars available, it’s also not delivering as promised to its customers anymore.

DATE: 01/07/2023

COMMENT: Another important point: If Americans over 50 were a country by themselves, they would be the 3rd largest economy in the world AND they’re only targeted by 5% of all US adverts. Businesses should pay attention to these facts because there’s no point in pursuing other demographic classes too much if they won’t be able to pay you for your product/service once your marketing hits. Plus, brands are spending too much already in customer acquisition which is about to become the next big marketing problem for companies. Your company is feeding the marketing machine but when there’s a sale, your cost per acquisition is just not worth the hustle. That’s what companies are going through nowadays because the reality is that the real money, the kind of money that can keep businesses alive, is going to fewer hands. The World’s 500 Richest people saw their wealth increase by 1 TRILLION in 2017. Paying attention to what demographic can actually grow your business is critical for success in bad economic times.

DATE: 01/07/2023

COMMENT: Independent Media and the EU economy will suffer now that there’s a political crackdown on data due to data misuse of tech behemoths like Google and Facebook. The Market found out about Google tracking your location even when location services are disabled, or Facebook’s famous Cambridge Analytica scandal (which apparently wasn’t enough since we now also know that Facebook collects your phone records and text messages as well). Those companies grew because of data. But the newest competitors aren’t having the same chance because of their errors and mistakes. Finally, add the famous General Data Protection Regulation destructive force to the mix and you have a real problem for data-based European Startups and consequently, for the EU economy at the end of the day. The scenario is too problematic already. This is why european regulators are getting a lot of heat from advertising experts for killing the media industry. Good thing startups are fighting (and winning) in court in order to use data from big social networks.

DATE: 01/07/2023

COMMENT: There are a few reasons for this. Due to lack of trust in Social Networks’ algorithms by normal users when it comes to deliverability is one. Second, youngsters are leaving those social networks because their grandparents are liking their pictures, or employers are using Facebook to investigate them for a job application. Third, because social networks cannot beat instant messaging if you want people to actually engage. This is why CEOs share content usually via Email. Here’s a breakdown with France, Australia, Europe, UK and North America for this along with an image categorized by content categories like News, Health, Sports, Religion, Fitness etc.