PETERSON TEIXEIRA - International Consulting & Coaching

THE MANIFESTO

IMPORTANT: Important additional LINKS at the end of this warning. Why: Some links MAY APPEAR “BROKEN” but in fact this is due to faulty software. Probably a BUG in Libre Office – The Software used to generate this Manifesto. Because of it, you’ll see that some links are nearby the link itself. You’ll have to put the Mouse nearby the link to find the link sometimes. Some links remained shortened, probably because of that same bug. But in case of doubt, just read both the shortened URL version with the clean version because some links are “working” on one PDF while “not working” on another one. And in case this may still be a problem and you happen to find a “broken” link, just use the file that shows all shortened urls and their corresponding direct links. As I said in the PDF, there is no perfect work. Not even the software we all use for everyday tasks. Enjoy the reading. Take care.

OBS: THE BOYCOTT will begin soon, after some major upgrades are made. The two last emails are yet to be created as well. Cheers

THE MANIFESTO: The Clean URLs version
THE MANIFESTO: The Shortened URLs version
THE MANIFESTO: All shortened URLS and the direct corresponding links

CONSULTING SERVICES

COACHING

BUSINESS COACHING
MINDSET COACHING
SALES COACHING
PRICE: €399* – Hourly

A PREMIUM SERVICE for those who are lost about how to build a company from ground zero and for those who want to become more in life and business. This is only one-on-one coaching. Targeted coaching. Results-oriented projects. You’ll understand
The key elements of an Entrepreneur.

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CONSULTING

MARKETING STRATEGY
BRAND STRATEGY
SALES STRATEGY
PRICE: €399* – Hourly

A PREMIUM SERVICE for those who are lost about how to market a business in today’s crazy marketplace. This is about making powerful Sales Copy, Marketing Strategies, Social Strategies, Content Strategies and more. Results-oriented projects. You’ll understand
The key elements of a Brand.

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MARKETING STRATEGIES

MARKETING STRATEGY #9

MARKETING STRATEGY

Posting images of content you want to promote on your website or on…

STATUS: WORKING	AUTHOR: Peterson Teixeira
STRATEGY NAME: The QR Code Advertising Technique	CATEGORY: Content Marketing
KEYWORD: QR Codes	VEHICLE: Images
TARGETED MEDIUM: Website, Social Networks	TARGETED PLACE: Website Pages, Comments
TARGETED DEVICE: Smartphone	TARGETED GENERATION: All Generations

MARKETING STRATEGY:
You’ll create images — ideally GIFs like this one — of the content you want to promote, and then publish them on your website or on the comments section of social networks. And you’ll make them very big, so it dominates most of the screen which will force people to pay attention and freeze the scroll down. You also need to brand it very well, or otherwise,…
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WHY IT WORKS:
Because is extremely easy for people to interact with QR Codes this way as it takes little effort to engage with the content being promoted. All that it takes is pointing your iPhone camera (or a QR Code reader app) to it and there you go. It reads it for you. Easy. Now the content is on the smartphone as well. Another strong point is that this strategy also allows more than one person to experience your…
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MARKETING STRATEGY #5

MARKETING STRATEGY

Using QR CODES on clothing then showing it on crowded places off…

STATUS: WORKING	AUTHOR: Peterson Teixeira
STRATEGY NAME: The QR Code Clothing Technique	CATEGORY: Advertising
KEYWORD: Clothing	VEHICLE: Videos, Images
TARGETED MEDIUM: Social Networks	TARGETED PLACE: Posts
TARGETED DEVICE: Smartphone, Notebook	TARGETED GENERATION: All Generations

MARKETING STRATEGY:
You’ll create a “clothing line” just for marketing purposes by inserting QR Codes on the clothing as part of its design, pointing to something you want to promote, just like PETERSON TEIXEIRA COMPANY — T-shirt version 1.0 (back). Key strategic places to place those QR Codes are on the sleeves, or just below your logo, and on the back. The sleeves because while you’re sitting….
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WHY IT WORKS:
Because people are very curious. Because it’s easy to react to QR Codes, you just have to point your phone to it. Because you can position people in strategic places where your audience is, and check for reactions in real-time. Because one video or picture can spread with your QR Code in it, and if your marketing is smart and creative, it’s a very very cheap way to get attention. Finally, let’s not forget: it’s not robot…
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MARKETING STRATEGY #3

MARKETING STRATEGY

Creating just a few critical pages that you keep incrementing / updating

STATUS: WORKING	AUTHOR: Peterson Teixeira
STRATEGY NAME: The Master Content Technique	CATEGORY: Content Marketing
KEYWORD: Content	VEHICLE: Articles
TARGETED MEDIUM: Website	TARGETED PLACE: Website Sections
TARGETED DEVICE: Smartphone, Notebook	TARGETED GENERATION: All Generations

MARKETING STRATEGY:
You’ll create a few critical pages on your website that you keep incrementing and updating, that are extremely important for your industry and your customers. These pages MUST be extremely important and every update must be relevant! The goal here is to create a reason for people to keep coming back on your website to check only what truly matters, instead of trying to create several pieces of…
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WHY IT WORKS:
Because people will understand that whenever you update those “Master Pages” it’s because it’s very important. They’ll also see that you value their time, as you’re not burning your resources — time and money — to make them come back every time for little value. They’ll also remember your brand regardless of your content frequency, which is exactly the same principle movies use…
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MARKETING STRATEGY #2

MARKETING STRATEGY

Publishing 8-hour long videos on Youtube to dominate attention on…

STATUS: WORKING	AUTHOR: Gary Vee
STRATEGY NAME: The 8-Hour SmartTV Video Technique	CATEGORY: Content Marketing
KEYWORD: SmartTV	VEHICLE: Videos
TARGETED MEDIUM: TV	TARGETED PLACE: Youtube
TARGETED DEVICE: SmartTV	TARGETED GENERATION: All Generations

MARKETING STRATEGY:
First, you will need a very charismatic figure appearing constantly in the video in order to keep people engaged with it for that long since every video takes 8 hours to watch. Next, you will need to create a group of videos where you show interesting places — especially financially unreachable places to many — while you deliver value on the video through conversations, Q&A etc. Then, make these videos…
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WHY IT WORKS:
Because Netflix does the exact same thing, with people consuming a whole Season of some show in a row, without rest (maybe to grab some ice cream) which people call “A Netflix Marathon”. SmartTV users will respond much better to this strategy since they can leave the TV on while doing something else (if the content isn’t of the best quality), which may happen in the office or in the living room as this…
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HUMAN BEHAVIOR PATTERNS

HUMAN BEHAVIOR PATTERN #10

BEHAVIOR

Searching for video demonstrations on Youtube of a product you want to buy

KEYWORD: Demonstrations
PLACE: Social Networks	MARKET CATEGORY: Online Shopping
DEVICE CATEGORY: Smartphone, Notebook	GENERATION CATEGORY: All Generations

REASON WHY PEOPLE DO IT:
Because many people don’t trust product pictures anymore since many pictures that promote a product misrepresents them making it look something else, something better, something of higher quality. So once customers have already bought something they only saw on a picture, they tend to be surprised when the product arrives due to its inferior quality in comparison to the picture, looking like they were tricked…
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WHY IS THAT IMPORTANT:
Because many companies think that they need to fill Social Networks like Youtube with amazing video content all the time and spend millions in content creation, when in fact, for some product categories, people are just after demonstration videos on Youtube. They’ll start a Google search or a Youtube search to find a good demo video that shows how the product actually looks, and how it actually works in…
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HUMAN BEHAVIOR PATTERN #9

BEHAVIOR

Users consume content on smartphones or notebooks while watching TV, Netflix, Youtube…

KEYWORD: TV
PLACE: Website, Social Networks	MARKET CATEGORY: Content Consumption
DEVICE CATEGORY: Smartphone	GENERATION CATEGORY: All Generations

REASON WHY PEOPLE DO IT:
Because of the quick possibility of getting Dopamine/Serotonin shots on their brains — which makes you “feel happy” for a few seconds/minutes. Social networks and many websites have tons of quick posts that make you laugh or get excited for a very short period of time, releasing dopamine and/or serotonin in your brain reinforcing that the action of “browsing and seeing the next post” is a source of pleasure…
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WHY IS THAT IMPORTANT:
Because this inflates metrics like Average Time on Site, making it look like someone is consuming your content for a long time when in fact they have just switched devices and forgot your content there. Some user may have opened your company website on their smartphone, then seconds later Netflix becomes more interesting driving their attention to the big screen. Likewise, someone may be…
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HUMAN BEHAVIOR PATTERN #8

BEHAVIOR

Asking questions to random people about a product portrayed in the video on the comments…

KEYWORD: Comments
PLACE: Social Networks	MARKET CATEGORY: Online Shopping
DEVICE CATEGORY: Smartphone, Notebook	GENERATION CATEGORY: Millennials, Gen Z

REASON WHY PEOPLE DO IT:
Because many customers don’t trust review websites or any other company-controlled websites that talk about products, as they assume that those websites are being manipulated, creating reviews or content with the intent of always tricking you into buying. So instead of…
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WHY IS THAT IMPORTANT:
Because this is usually untapped online territory for most brands. They forget how people actually use the Internet and leave a lot of money on the table because of it. A brand could explore this kind of behavior by engaging in the comments section in a smarter way, providing links to other people’s random comments from other videos for example…
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HUMAN BEHAVIOR PATTERN #7

BEHAVIOR

Creating content just to show off yourself having a good time to other people

KEYWORD: Experience
PLACE: Social Networks	MARKET CATEGORY: Content Creation
DEVICE CATEGORY: Smartphone, Notebook	GENERATION CATEGORY: All Generations

REASON WHY PEOPLE DO IT:
Because just like in another previous card, many people today feel very lonely, needy, unaccomplished, or living life without having enough human attention. This pushes them to create and post content (pictures, videos, posts) portraying their best…
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WHY IS THAT IMPORTANT:
Because brands who create a great experience, with a great setting have a much higher chance to be portrayed in one of those type of posts, which becomes free promotion. How many people share their pictures on social media when they are visiting Disneyland? Too many. That’s free promotion. Free marketing. How many people share their pictures wearing a…
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POWER COMMENTS

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MARKET FACTS

MARKET FACT #6

48%
of online traffic is made of humans while the rest is just…

Comment: Complementary facts: around 23% of the remaining robot traffic comes from good bots such as crawlers from search engines and bots used by professional web tools for monitoring or data extraction purposes, while the rest (29%), is from bad robots like impersonators, scrapers, spammers and hackers tools. PS: This latest survey…

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MARKET FACT #5

40%
of Google searches result in ZERO clicks because of G…

Comment: Some SEO experts advise brands to use rich snippets as a way to get Google to rank them in the top first results. However, as you can see this is stupid because Google is using your content to answer many questions by itself. I personally click on a snippet of a website once every 15 TIMES I get a snippet as an answer. Gather these facts and…

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MARKET FACT #4

84%
of Global digital investments are going only to Googl…

Comment: Now, how serious do you think this is once you find out that Google is giving brands robot traffic and therefore, also fake clicks in return for their money? Maybe after you find out that Facebook’s ad reach “estimative” is LARGER than the actual population alive in some countries you’ll see the big problematic picture. Especially…

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MARKET FACT #3

70%
of America’s wealth is controlled by Americans over 5…

Comment: Another important point: If Americans over 50 were a country by themselves, they would be the 3rd largest economy in the world AND they’re only targeted by 5% of all US adverts. Businesses should pay attention to these facts because there’s no point in pursuing other demographic classes too much if they won’t be able to pay…

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MARKET FACT #2

90%
of Annual Growth in Europe’s Digital Advertising mark…

Comment: Independent Media and the EU economy will suffer now that there’s a political crackdown on data due to data misuse of tech behemoths like Google and Facebook. The Market found out about Google tracking your location even when location services are disabled, or Facebook’s famous Cambridge Analytica scan…

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MARKET FACT #1

77%
of content is being shared via Dark Social chan…

Comment: There are a few reasons for this. Due to lack of trust in Social Networks’ algorithms by normal users when it comes to deliverability is one. Second, youngsters are leaving those social networks because their grandparents are liking their pictures, or employers are using Facebook to investigate them for a job application. Third, because…

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MARKET NEWS

MARKET MASTERY

BUSINESS

OBJECTIVE: The goal of the Recommended Business Articles section is to show expert highlights, consulting-oriented highlights, to CEOs and Entrepreneurs through the best resources found online that impact businesses directly or indirectly. Several seemingly unconnected subjects are connected in this section to reveal how it may impact your business, whether you like it or not. International sanctions? Trade Wars? Bitcoins? New hardcore laws for businesses? Important business moves made by giant corporations? Companies buying startups? Global Financial crisis? Game-changing startups that are booming? Countries going bankrupt? Here is where all dots in the market get connected so you can know what’s really going on in the game.

SECRETS OF THE MARKET

OBJECTIVE: The goal of the Recommended Secrets of The Market section is to show you truths, the dirt happening behind the scenes in the world of business to CEOs and Entrepreneurs. Companies are putting money in marketing projects or in business decisions without knowing how brands are cheating, how social networks are censoring people, how companies are betraying and suing influencers who tell the truth about a product, how Google is really choosing to boost rankings, how companies are manipulating social media etc. Here is where all must-know secrets about the market and social networks are gathered for you, so you can learn how the industry really works, behind the scenes. Because there’s a lot of dirt under the hood.

MARKETING

OBJECTIVE: The goal of the Recommended Marketing Articles section is to show you expert highlights, consulting-oriented highlights, to CEOs and Entrepreneurs through the best resources found online that impact marketing for businesses. Ad fraud? Ad blockers? Bot traffic? Brand safety? Social Networks? Genius Marketing moves done by brands offline and online? Expert articles on Social Networks, SEO, Marketing strategies? Neuromarketing? Email Marketing? Advertising? Here is where all best marketing resources are gathered for you, so you can learn how the industry really works, its true problems and its true solutions.

ARTIFICIAL INTELLIGENCE

OBJECTIVE: The goal of the Recommended Artificial Intelligence Articles section is to show you expert highlights, consulting-oriented highlights, to CEOs and Entrepreneurs through the best resources found online that impact marketing and business directly and indirectly. AI creating music? AI inventing new sounds? AI creating fake audios from real, legitimate samples? AI writing fake, indistinguishable reviews? AI allowing humans to edit facial expressions in videos in real-time? People prefering relationships with Machines over humans? Robots becoming writers? Here is where all best A.I. resources are gathered for you, so you can learn how the tech industry really works, how fast it’s evolving, its true problems and its true solutions.

CYBERSECURITY

OBJECTIVE: The goal of the Recommended Hacking/Cybersecurity Articles section is to show you expert highlights, consulting-oriented highlights, to CEOs and Entrepreneurs through the best resources found online that impact business directly and indirectly. Tools to extract private data from personal imagery? ISP making things easy for hackers to infect your computers and apps? Hackers using ultrasound waves to take control of famous voice assistants? Cybersecurity experts preferring Adblockers over Anti-virus software to protect their own PCs? The real absurd profitability of cybercrime? True encrypted email provider used by Snowden closing doors because of the FBI? Here is where all best cybersecurity resources are gathered for you, so you can learn how “secure” companies really are, how fast cybercrime is evolving, all major problems and solutions.